Meas, the body charged with encouraging a responsible attitude to alcohol consumption in Ireland, is reviewing its DrinkAware media currently with Initiative. The body is funded by major drinks companies, including Diageo, Heineken and C&C Group. Meas’s creative work, handled by Language, is not part of the review. Other advertising reviews currently being undertaken include […]
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National Lottery out to pitch
Creative agencies have been invited to pitch for the National Lottery currently handled by DDFH&B-JWT. The lottery is regarded as one of the country’s top accounts and it goes out to pitch every three to four years. Before DDFH&B won the business, the business was with McConnells for many years. It is understood that media […]
Irish International lands Aer Lingus
Irish International has won the Aer Lingus creative account after a four-way contest with Cawley NeaTBWA, DDFH&B-JWT and Publicis QMP. The win sees the national carrier return to the Sandymount agency after some years being handled by Rothco, Dave Cowzer’s Darkhorse and London agency VCCP. Elsewhere, Publicis QMP has won the RTE creative account in […]
Publicis Media profits down 19%
Pretax profits at Publicis Media dropped 19 per cent to €696,116 last year as turnover decreased by 5.4 per cent to €94.2m in the year to the end of June 2010, accounts filed with the Companies Office indicate. A report in today’s Irish Times claims the results show that operating profit fell by 40 per […]
McHugh to join Leo Burnett
Former Initiative deputy managing director Emer McHugh is to join Leo Burnett as head of digital in September. McHugh, who was among the senior managers to quit Initiative following Chris Rayner’s move to New York, has over 15 years experience in the business, including stints with Mindshare and Clear Channel. Emer McHugh (extreme right) pictured […]
Mixed reaction to Club Orange ad
Reaction in adland has been mixed to Chemistry’s Club Orange viral. Some agency folk dislike the ad with a passion while others are at ease seeing curvaceous young women talking about squeezing their “juicy bits”. Irish International creative director Mal Stevenson says the ad has people talking – but for the wrong reasons. For him […]
Farrell takes charge at Initiative
Paul Farrell has resigned as group commercial director of The Irish Times to take on the job of managing director of Initiative. The position became vacant recently after Gavin O’Doherty quit after just two weeks in charge. The former Coca-Cola and Publicis QMP executive said he believed he was not suitable for the job. Farrell, […]
Michael Hayes laid to rest
Well-known former advertising agency executive and college lecturer Michael Hayes has died after a series of illnesses. He started his career with the Southern Star in Skibbereen, Co Cork, before joining Clery’s. He moved to the agency side to become a space buyer in Arks’ media department in 1956. A year later, Arks helped launch […]
Dennis hailed as adland hero
DIT graduate Sinead Dennis has won the inaugural title of IAPI One to Watch and a place at the international summer school of advertising in Barcelona in July. The school in Spain will include workshops held by Paul Burns, Saatchi & Saatchi, Mickey Denehy, Gurdeep Puri and Steve Henry, creative director of HHCL. Sinead Dennis, right, with […]
Big response to TABS fundraiser
Agencies have reacted favourably to calls to support tonight’s TABS (The Advertising Benevolent Society) barbecue and fundraising quiz. MC John Gallen of Pierce Media reports that 16 of the 20 tables have been sold, with each table of four costing €100. Extra monies are expected to be generated by raffle ticket sales. TABS quiz members […]
McWilliams debuts in Bulmers ad
Economist David McWilliams appears in his first advertising campaign for Bulmers cider. The tongue-in-cheek TV commercial created by Young Euro RSCG sees McWilliams explain the principles of economics, or ‘orchardomics’, to regular characters Tom, Dessie and Liam in the Bulmers orchard in Clonmel. Stephen Kent, Bulmers, on location in the Clonmel orchard with David McWilliams […]
ESB wins NNI for March
Irish International won the NNI Press Ad of the Month for March for its ESB Electric Ireland Feis Ceoil classical music festival. Art directed by Paddy Geraghty, the ad features an upturned three-pronged plug in the shape of a grand piano, while the copy by Bernie Martin highlights the “power of classical music”. The ad […]
RTE account out to pitch
RTE has invited advertising agencies to make formal presentations for its creative and media buying accounts. Initially, agencies have been asked to take part in question and answer sessions before the national broadcaster progresses the review with more extensive creative and media proposals. Agencies which handle the RTE account currently include Cawley NeaTBWA and Vizeum, […]
