Is anyone else worried that they’ve gotten a bit too used to working from home? If I’m honest, I quite like not having to speak to people in person all the time and just doing everything online instead. Life is a bit easier when you don’t have to bother making random small talk, sit on […]
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Fáilte Ireland set to move to Core
The Fáilte Ireland advertising account is to move to Core Creative from Accenture Interactive’s Rothco, Marketing.ie has learned. The news comes after a planned four-way pitch also involving Boys+Girls and Folk Wunderman Thompson. Rothco lost out on the chance to retain the business after they missed the required presentation deadline. State bodies can be sticklers […]
Shark awards winners announced
After a different awards season, this year’s Shark Awards winners have been announced. A panel of judges from Uncommon, BBH, 180, Dude London and BBDO came together in a socially distanced IRL and Zoom judging. Grand prixs went to Droga5 and Biscuit for ‘Don’t Get Sidetracked. Get Setapp’ and to design shop Common Curiosity for […]
Folk rolls out ads for An Post’s new Green Hub
An Post and its creative agency Folk Wunderman Thompson have created a new advertising campaign to mark the launch of An Post’s Green Hub, a one-stop-shop resource with need-to-know information and low cost loans to help simplify the journey for Irish consumers to a more energy efficient, comfortable and sustainable home. The ads aim to […]
Hofler and Nunoo join Javelin board
Aoife Hofler and Ian Nunoo have been appointed to Javelin’s board of directors as part of the creative agency’s three-year growth plan. Hofler joined Javelin a year ago as director of media and marketing from GroupM’s Wavemaker where she managing director and chair of the global marketing board. Nunoo has been the agency’s head of digital […]
Lawn replaces McGrath in charge of Starcom
Emer Lawn has been appointed as the managing director of Starcom in place of Geoff McGrath, in a move which Core describes as an important next phase in the company’s ambitious plans as it looks to continue the impressive growth experienced in recent years. Lawn joined Starcom in August of last year as the agency’s […]
Javelin goes green with SSE Airtricity
Javelin has created the latest instalment in SSE Airtricity’s This is Generation Green campaign first launched in 2018. The ads highlight the importance of renewable energy. Research shows that concern for the environment has strengthened and Covid-19 has brought things that are important into focus, like families and friends and what the future holds for them. […]
N-Pro gears up with ads to protect rugby players
Irish sports tech company N-Pro has launched its ad campaign ‘Live for the Game’ to highlight the safety benefits of its headgear brand N-Pro. The product aims to reduce the risk of serious head injury in rugby by lessening the impact force to the players’ heads by up to 75 per cent compared to other […]
RTÉ ad focuses on truthful news
RTÉ has a new marketing push aimed at highlighting the issue of misinformation and the importance of accurately sourced news. ‘Truth Matters’ is the biggest campaign for RTÉ News in over a decade and comes in the middle of a global pandemic, just as the spectre of Brexit returns and six weeks out from what […]
Galway girl Coughlan fronts free Coke campaign
Best known for her role in the Channel 4 hit comedy Derry Girls, Nicola Coughlan is fronting Coca-Cola’s new ‘This Coke is On Us’ initiative, where consumers throughout Ireland are invited to enjoy a free Coke to support local bars, cafes and restaurants nationwide. Consumers simply download a coupon and present it in any of […]
IBTS, IDA Ireland and Fáilte Ireland see agencies
As the Institute of Advertising Practitioners in Ireland (IAPI) issues pitching guidelines for marketers though its media council working group from client leadership teams at Core, Dentsu Aegis and GroupM, the Irish Blood Transfusion Service (IBTS), IDA Ireland and Fáilte Ireland have invited creative and media agencies to present. The IBTS list includes creative pitches […]
Deloitte’s Acne agency formally opens in Dublin
Deloitte-owned creative consultancy Acne has officially opened new offices here in Dublin and in Milan, Rome and Lisbon. Acne will provide clients with brand, advertising and content creation as well as strategic and production services. Founded in 1996, Acne also has offices in Stockholm, London and Berlin with Ikea, Volvo and Instagram among its clients. […]
Irish marketers urged to be more sustainable
Nine out out of 10 Irish consumers are calling on advertisers and marketers to encourage more sustainable behaviours post Covid-19. As part of a new initiative, the Irish advertising and marketing industry plans to gather online at 1pm next Thursday (September 10) to discuss implications of a new study as part of The Great Reset […]
