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As part of Vodafone Ireland Foundation’s campaign, in partnership with Women’s Aid, JWT Folk created a series of seemingly normal print ads to highlight the signs of domestic abuse that can be hidden in plain sight in Irish society. The aim was to alert people to the worrying statistic that one in five Irish women […]

Boys+Girls has unveiled its first work for Kellogg’s following a competitive pitch last year which saw it winning the EMEA account for the new WK Kellogg no added sugar cereal from the company’s longtime incumbent, Leo Burnett. The campaign is titled ‘Good All Round’ and launches the new WK Kellogg cereals with ‘Eat Good, Do […]

The HSE has said that its recent Quit ad campaign created by JWT Folk has delivered record results since its launch in January, with a reported 25 per cent increase in sign ups to the plan as a direct result of the ads. The campaign kicked off with a TV ad featuring real smokers talking […]

As part of its support for Team Ireland, FBD Insurance has launched a campaign saluting some of Ireland’s sports stars in their journeys ahead of the Tokyo 2020 Summer Olympic Games. The campaign highlights the determination, discipline and courage displayed by athletes like FBD brand ambassadors rowers Paul and Gary O’Donovan, above. The O’Donovans feature […]

Following a competitive pitch in December with four agencies, Mediaworks has won the Paddy Power and Betfair media business in Ireland. The company will still work with WPP’s MediaCom in the UK.  Paddy Power’s Michelle Spillane and Paul Mallon also saw presentations from MediaCom, Dentsu Aegis Network and the incumbent, OMD. Mediaworks deputy MD Fiona […]

BBDO Dublin has been appointed as agency of record for Tourism Northern Ireland, a non-departmental public body of the Northern Ireland Department for the Economy, responsible for the development of tourism and the marketing of the Six Counties as a tourist destination. The account was previously handled by Belfast agency Genesis. Responding to a brief […]

Flogas Ireland has appointed Publicis Dublin as its lead creative agency. The Flogas win follows on from the Bord Gáis Energy (BGE) account moving from Publicis to JWT Folk in an WPP alignment by BGE owner Centrica. In turn, Flogas was handled up to recently by JWT Folk. Launched in 1978, Flogas Ireland supplies LPG […]

An interesting thing happened at the Oscars in Hollywood. Something that garnered less column inches than Joaquin Phoenix’s speech, the wins for Parasite, Saoirse Ronan’s disappointment, or even Billy Porter’s  incredible dress. A film called Hair Love won best animated short and won a first Oscar for the brand Dove and in a way for […]

IPG Mediabrands has won the Emirates airline global media account after a competitive review which got underway last July. Havas, the incumbent, and WPP also took part in the pitch. The account is expected to move to the Interpublic group in the autumn and that one of its flagship agency brands, UM, will be handle […]

One of Ireland’s most loved grocery brands, Barry’s Tea, has launched its first new TV ad in three years. Created by the youth culture agency Thinkhouse, ‘Sisters’ maintains and develops consumer affinity with Barry’s Tea while aiming to build on the emotional warmth the brand evokes. The ad was directed by Nick Kelly for Hinterland […]