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Eimear Fitzmaurice, strategy director, JWT Folk and Ciara Markey, business director, Mediaworks are the two winners of the Institute of Advertising Practitioners in Ireland (IAPI) Female Futures Fund (FFF) executive coaching bursary. The bursary is an IAPI initiative to improve the gender balance by honouring women candidates considered to be of high potential in Ireland’s […]

In an environment where even big brands are slashing ad budgets, first time TV advertiser Expert Electrical has turned around a live-action TV ad in just days. Under Covid-19 rules, Expert, which represents 67 owner-operated retailers across Ireland, is operating online and phone deliveries, a message it has been keen to share with consumers. The […]

A total of 1,858 written complaints about 1,360 ads were received from members of the public by the Advertising Standards Authority for Ireland (ASAI) last year, the body’s 2019 annual report shows. It represents a 10 per cent rise on the number of complaints received in 2018, while the number of campaigns complained about were […]

Alone, the organisation which supports older people, have teamed up with Gavin James and ad agency Bonfire to release the ‘Now more than ever’ campaign, a series of short videos on loneliness featuring Gavin James’s music, which call on members of the public to stay in touch with the older people they know who may […]

An Post and IAPI have made the decision to postpone the Direct Challenge until next year. IAPI CEO Charley Stoney said that while it was a pity, it was the right call to make. A key goal of the Direct Challenge is to send some of Ireland’s best creative talent to experience the full week […]

BBDO Dublin created the latest appeal for the Simon Community which shows how the changes brought about by the Covid-19 coronavirus crisis into our daily lives are toughest on the most vulnerable members of society. The pro-bono campaign includes press, digital and social, with radio spots voiced by Game of Thrones star Liam Cunningham. The […]

Six finalists have been selected for the Institute of Advertising Practitioners in Ireland (IAPI) Female Futures Fund (FFF) executive coaching bursary. The bursary is an attempt by IAPI to improve the gender balance by honouring women candidates considered to be of high potential in Ireland’s advertising, media and communications industry. IAPI received 26 submissions for […]

Ogilvy has created a national brand awareness campaign for SIRO, the nation’s fibre broadband network built on the ESB infrastructure. At a time when access to high-speed broadband has never been more critical to Irish consumers, SIRO’s mission of bringing 100 per cent fibre broadband to homes and businesses throughout Ireland feels hugely relevant. The […]

While advertising agencies are finding business planning and forecasting difficult since the Covid-19 crisis struck and three quarters of respondents are concerned about employees feeling uncertain and insecure, adland is coping well with the new and unprecedented demands faced by agencies since the coronavirus pandemic last month. Commenting on the results of a member sentiment […]

IAPI has announced the Cannes Young Lions teams representing Ireland at next year’s festival. Fourteen of Ireland’s most creative young stars will go on to compete in June 2021 on an international stage against teams from all over the world across seven categories, namely design, digital, film, media, PR, print and young marketers.  Due to […]