Despite the new Government restrictions aimed at preventing the spread of Covid-19, Legacy Communications has launched a creative public awareness campaign on behalf of a working group comprising Dublin Town, Dublin City Council, An Garda Síochána and the National Transport Authority using the slogan ‘Easing like a Sunday Morning’. The ads urge Dubliners to ease […]
Adland RSS feed for this section
P&G not to appeal Tampax ad ban
Procter & Gamble has decided not to seek a review of the ban imposed by the Advertising Standards Authority of Ireland (ASAI) on its Tampax & Tea TV ad, the ASAI has confirmed. As a result, the decision remains that the ad will not run in the same format again. Ads found to be in […]
Ogilvy’s Irani passes Young Shark Covid-19 test
The Shark Awards have announced the winner of this year’s Young Shark competition. The competition, which is open to creatives under the age of 26, was won by Shauna Irani, a copywriter from Ogilvy India who beat off the competition with her direct mailer idea ‘The Real Test of 2020’. The brief addressed the topic […]
AAI appoints Diageo’s Balsamo as VP
The Association of Advertisers in Ireland (AAI), the national advocacy group for promoting the interests of advertisers, has appointed Constance Balsamo as its new vice-president. Balsamo serves as head of alcohol policy and public affairs for Ireland at the British drinks giant Diageo and was previously the company’s head of the EU internal market in […]
Initiative adds Harris trucks account
Initiative has won the media planning and buying for Harris Group commercial vehicle importer and distributor for the construction and transport industries. The agency will handle planning and buying across radio, print, out of home, social and display. Founded by the late Robert ‘Pino’ Harris, the group’s franchises includes Isuzu, Higer, Maxus, Sino and Crusader. […]
IAPI/IoD seminar to stress value of branding
As part of its ongoing efforts to stress the importance marketing plays in Ireland’s economy, the Institute of Advertising Practitioners (IAPI) is again teaming up with the Institute of Directors (IoD) to host an online seminar aimed at highlighting how marketing, branding and advertising expertise can help Irish businesses achieve goals right up to boardroom […]
Kerrygold’s first ever global TV ad
Dairy co-operative Ornua has rolled out a new TV ad for Kerrygold following the announcement last year that the butter had become Ireland’s first billion-euro food brand. The ad, created by McCann, has already been aired in the US. It will also run in the key UK and German markets. In Ireland, the ad will be […]
Initiative unveils new Hidden Hearing campaign
A new nationwide campaign titled ‘What Do You Hear?’ introduces a new tone and brand look from Irish aural healthcare brand Hidden Hearing and its 80-plus clinics. Jointly developed by Initiative and its sister digital agency, Reprise, the ads consolidate the brand’s aural care credentials and aims to build brand awareness and drive footfall into […]
Ad of the Month – National Lottery
Core has rolled out a new TV ad for Premier Lotteries Ireland’s National Lottery called ‘Dreams Can Come True.’ It tells the story of golfer Taidgh, who, it turns out, is not so gifted at the sport. Undeterred, he continues to play the game he so loves and one day takes a shot which, following […]
TBWA sends up Tampax ad ban
TBWA\Dublin has decided that humour might be the best way of making a point about a controversial and widely surprising decision by creating an ad which parodies the recent move by the Advertising Standards of Ireland (ASAI) to pull Procter & Gamble’s Tampax ‘Tampons & Tea’ TV commercial where two women discuss how best to […]
HSE Covid-19 again tops BrandShout list
The Government’s HSE Covid-19 campaign devised by TBWA\Dublin and Spark Foundry has again topped the BrandShout list of most recalled ads by Irish consumers in July after first becoming the league leader in April, research by Ipsos MRBI for Marketing.ie shows. The Covid-19 ads have run across all media since the coronavirus outbreak. German discounter […]
Folk adds Windsor Motors account after pitches
Dublin creative agency Folk Wunderman Thompson has won the Windsor Motors account in a contest with a number of unnamed agencies. It comes on the back of Folk also winning Kraft Heinz business earlier this year, along with the decision by Centrica to award its Bord Gáis Energy account to the agency as part of […]
AAI boss urges “sensible approach” to food ads
After the announcement by the government in Britain to introduce a ban on TV ads for food and drink brands before the 9pm watershed and axe certain promotions, the Association of Advertisers in Ireland (AAI) has urged that the health authorities, Government, consumers and advertisers in Ireland should act sensibly in trying to tackle obesity. […]
