Bonfire has won the CityJet creative account following a competitive pitch which it is understood also involved OwensDDB and the incumbent, Bloom. Bonfire’s new work for the airline noted for its City of London Airport service is already underway and is based on a new strategy […]
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Mediaworks retains Liberty Insurance account
Mediaworks has retained Liberty Insurance in a competitive media pitch involving a shortlist of three agencies, the other two agencies being PHD and Vizeum. Deirdre Ashe, director of personal lines, Liberty Insurance, said the Core agency will handle media planning and buying for the next three years. Mediaworks previously defended the business a few years ago. […]
MCCP adds UK-based Florette salads brand
Planning agency MCCP, run by Kay McCarthy (above), is to work with UK-based salads brand Florette to develop long-term innovation and renovation projects for the UK and Irish markets. The strategic work sets out to bring new brand ideas to market. The Florette brand uses the slogan ‘Always made with sunshine’ to communicate its fresh […]
Havas win 10 gongs at IMC European awards
Havas Dublin took home an impressive 10 awards across nine categories at the IMC European awards in the Radisson Blu Hotel. The awards, which celebrate the best in integrated marketing communications, featured six Irish agencies on the shortlist who together achieved a total of 19 nominations. Havas Dublin received nine silver and one bronze award. […]
Gregory and Mesbur on the move at O&M
Ogilvy & Mather (O&M) has appointed Jane Gregory (above) as managing director of its Dublin office. Gregory joined O&M three years ago as head of client service, having worked with with McConnells and in the US with BBDO. She was also vice president of marketing at the New Jersey Lottery. She will take up her […]
BGE opts for feelgood festive switch ad idea
Bord Gáis Energy’s new ‘Christmas Switch’ ad campaign has kicked off, offering customers who switch to its dual fuel product for 10 per cent off gas, 12 per cent off electricity, €175 cashback and a free boiler service. Created by Publicis, the campaign includes radio, digital and a new 40-second TV ad run until the end […]
DDFH&B and Target McConnells to merge
DDFH&B is to merge with sister agency Target McConnells following three major account losses and some senior redundancies, a number of which were voluntary. Among the accounts which DDFH&B lost were Eir and the National Lottery – both of which moved to Rothco. Among the senior personnel who left DDs was creative director Gavin O’Sullivan. […]
Rothco rolls out film in support of Irish youths
Rothco has launched a two-minute film called ‘It’s Just a Phase’ in support of independent national youth outreach movement Soar. The film aims to raise awareness around perhaps the most uncertain and anxiety-driven time in people’s lives: adolescence. Directed by Motherland’s POB, the film challenges adults to put themselves back in a teenager’s shoes. “No matter […]
DDFH&B creates Ireland’s first coughing poster
DDFH&B has created the country’s first ever coughing billboard for the Marie Keating Foundation. Designed to raise awareness about the dangers of lung cancer, the specially-built outdoor piece includes an audio instalment that grabs the attention of passers-by with a coughing sound. The billboard appear to show a seemingly innocent statement. However, when people look […]
Ogilvy rolls out striking Trocaire ad
Irish overseas development agency Trócaire has launched a striking broadcast ad campaign aimed at generating income by highlighting its work in helping and empowering people in highly troubled parts of the world. The ad is built around the ‘Until Love Conquers Fear’ concept and is one of the first elements in a new brand positioning […]
Gemma Teeling becomes deputy MD at PHD
Gemma Teeling has been promoted to deputy managing director at PHD, working alongside MD Jason Nebenzahl. She started her career with a media company in London before joining Omnicom agency MGOMD. After a stint at Maxus, she came to Dublin and worked with Mindshare, before returning to Omnicom and joining PHD three years ago. Since then, […]
Iconic Irish ads to mark World Television Day
Each year, on November 21, RTÉ joins the EBU, EGTA and broadcasters across the world to mark World Television Day. This year, RTÉ, in partnership with the IFI Irish film archive and the Broadcasting Authority of Ireland (BAI), will celebrate the power of TV by broadcasting a specially curated selection of iconic Irish ads from the […]
Safefood ads urge parents to start kids healthily
Safefood and the HSE hve launched a new advertising campaign created by Target McConnells called Start. The ads focus in on the importance of eating well in maintaining a healthy weight for children. The campaign is the first in a five-year public awareness initiative aimed at addressing the public health issue of excessive weight and obesity. […]
