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Maxus has won L’Oréal’s media planning and buying account in the UK and Ireland following a three-way pitch which involved PHD and the incumbent, ZenithOptimedia.. The contract starts in January 2014 and Maxus claims the business is worth around £135 million in billings. L’Oréal brands marketed in the  UK and Ireland include L’Oréal Paris, Maybelline, […]

Aoibhín Lennon has been appointed client director at MediaVest, where she will lead various accounts, including Aviva, O2, Love Irish Food and United Biscuits. With six years’ media experience, she joins MediaVest after returning home from Sydney where she worked with Publicis Media Australia and MediaCom Australia. Her career began in Vizeum Ireland and she […]

The California Prune Board (CPB) is opening competitive bids for its media buying and planning. The CPB, with its headquarters in Sacramento, California, has conducted marketing activities on behalf of the California prune industry in Europe since 1986. As a participant in the US Department of Agriculture’s Market Access Program (MAP), the board is asking […]

Marc Tanguy has been promoted to the position of client director at MediaVest. With five years’ experience in the industry, Tanguy joined the Core Media Group agency in March 2011 and has since led various MediaVest accounts, including the Road Safety Authority (RSA), Aer Lingus, Nissan and Dublin City Council (DCC). Before joining MediaVest, Tanguy […]

Starcom has retained AIB media following a contest. The other agencies which pitched were MediaCom and Vizeum. AIB group marketing director Tom Kinsella oversaw the review, aided by consultant Paul Kelders. The two men worked together in marketing at Diageo. AIB’s creative work is with Rothco and was not up for review.

Irish International managing director Ian Young has paid tribute to John Fanning as the former McConnells boss was presented with a lifetime achievement award by Marketing.ie. Speaking at an event in Gleesons of Booterstown, Young said Fanning’s intellect, reasoning and ability to articulate made him “a unique asset” to any business. He said his presence […]

Mediaworks was among the gold winners at the Sharks festival in Kinsale. The agency was honoured for media excellence for Johnston Mooney & O’Brien’s Bundys brand in innovative media strategy and use. Mediaworks beat off work by Forsman & Bodenfors Stockholm for Volvo and Publicis London for DePaul. Mediaworks’ Fiona Field said the ‘A day […]

Electric Ireland has invited expressions of interest from creative, digital and below the line agencies. Irish International currently handles creative work (above), while below the line projects are with Omnicom’s Tequila. Media planning and buying, which is with MediaVest, is not part of the process. The review is being handled by Agency Assessments Ireland, whose […]

Oran Day of Atelier David Smith design agency has been elected president of the Institute of Creative Advertising & Design (ICAD). Day replaces DDFH&B creative director Gavin O’Sullivan. Judy O Broin of Havas Dublin Worldwide and commercials producer Fiona Kinsella have also stepped down from the board. New board members are Alexis Bouckaert, EightyTwenty; Daniel […]