Heineken Ireland has added MCCP, the strategic planning agency run by Kay McCarthy, to its agency roster. MCCP will lead the Dutch brewer’s strategic planning on brand and communications in Ireland, joining Heineken Ireland’s other agencies, namely Rothco, Modern Green, CKSK and Thinkhouse. MCCP will work to marketing boss Sharon Walsh. The Heineken contract follows other […]
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Levy opens new Publicis office
Publicis Groupe boss Maurice Levy will officially open the agency’s new offices in Dublin this evening. The agency has moved up the Liffey to the Observatory Building. The opening coincides with the Tall Ships visit to Dublin, with some of the world’s top sailing vessels moored along the capital’s south quays until Sunday. Levy, 70, is […]
Sky set to appoint creative agency
BSkyB is on the brink of appointing a creative agency for Ireland after a series of pitches. The British satcaster has seen presentations in Dublin and London. Among the local agencies which pitched are Boys and Girls, Cawley NeaTBWA, Chemistry and Ogilvy. It is understood the latter two agencies have been shortlisted. Recently-appointed Sky Ireland […]
Heath to give IAPI talk
British business author and college lecturer Robert Heath is the special guest of the Institute of Advertising Practitioners in Ireland (IAPI) at a members’ breakfast seminar in Dublin in September. Heath’s presentation will focus on the way in which emotion in advertising is processed and how this enables advertising to influence consumers when they pay […]
Rothco retains NUI Maynooth
Rothco has held on to the National University of Ireland (NUI) Maynooth following a creative pitch which is understood to have included Bloom and Chemistry. The Londis creative review still remains unresolved. Four agencies are in for the business, namely Cawley NeaTBWA, Javelin, Language and the incumbent, DDFH&B. Cullen Communications has added the Office Depot-Viking […]
Swan and Sharkey take creative reins at McCanns
Ray Swan and Emma Sharkey have been made joint creative directors at McCann Erickson, effective immediately. Swan and Sharkey joined McCanns from Ogilvy five years ago and were responsible for the Jedward campaign for 3 Mobile, the award-winning Cervical Check Changes campaign for the National Cancer Screening Agency, which contributed to over one million Irish […]
GloHealth makes presence felt
Ireland’s newest health insurer GloHealth has launched in the Irish market with an advertising campaign which includes outdoor, press, digital and radio. Created by Image Now, the ads aim to communicate what GloHealth is said to be all about, namely good value health insurance tailored to personal needs. GloHealth is simplifying insurance plans for consumers […]
Aegis sold to Dentsu for £3.2bn
Japanese agency Dentsu has bought Aegis for a reported £3.2 billion as it tries to expand its interests outside its home market. The sale comes after years of speculation concerning French financier Vincent Billore, the largest shareholder in both Aegis and Havas. The fee is 20 times full year 2012 projected price earnings, compared to […]
Londis to check out four agencies
Londis has invited four agencies to pitch for its creative account. Marketing.ie has learned that the independent grocery chain’s marketing manager Ruth Norton is to see presentations from Cawley NeaTBWA, Javelin, Language and the incumbent, DDFH&B-JWT, in the coming weeks. A decision is expected some time in July. Londis recently renewed its sponsorship of TV3’s […]
Torr joins Adfx judges
Gordon Torr, managing director, CDM London, is the final judge for Adfx 2012 organised by the Institute of Advertising Practitioners in Ireland (IAPI). He is the former chair of the JWT worldwide creative council and global creative director on Nestle, Kellogg, Vodafone and De Beers. He has two decades of consumer advertising experience from his work […]
Sorrell to seek approval for €16m salary package
WPP boss Sir Martin Sorrell is expected to press for a €16 million pay package at the group’s annual general meeting in Dublin’s Convention Centre tomorrow. If Sorrell succeeds, it may cause some disquiet in the FTSE 100. Sorrell, 67, has expressed surprise at the notion that shareholders would oppose his latest remuneration demands. He […]
McBride most honoured student
Copywriter Robert McBride has been named as this year’s winner of the IAPI One to Watch award. The honour is an annual award to recognise the achievement of excellent professional standards, creativity and innovation in marketing communications by a graduate student of the IAPI/DIT advertising and digital communication postgraduate programme. The course is now in […]
McCanns adds Bord Bia initiative
McCann Erickson has reported a number of new account gains. The wins for the agency run by Orlaith Blaney include a strategic and communications campaign for Bord Bia. The initiative will see McCanns working with design agency BFK in developing a new global brand identity for sustainable food. McCanns has also added the St Vincent […]
