Dr Kenneth McKenzie, strategic planner at Motiveworks, part of Owens DDB, has been asked by the UK Institute of Practitioners in Advertising to become a member of its behavioural economics think tank. The think tank, led by Rory Sutherland, is a response to the demand within the advertising industry and from clients to use a […]
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O'Doherty takes Initiative job
Coca-Cola’s marketing director Gavin O’Doherty is to become managing director of Initiative Media in place of Chris Rayner. O’Doherty is no stranger to adland having worked in client service as a board director at Publicis QMP. His background also includes a number of marketing roles at Nestle Ireland’s confectionery division, including product group manager responsible […]
Genesis to conduct IAPI review
The Genesis marketing agency run by former Dimension directors Gary Joyce and Roddy Rowan has been appointed by the Institute of Advertising Practitioners of Ireland (IAPI) to carry out a review. Joyce is a well known marketing consultant and is a former advisor to Fine Gael and non-executive chairman of ACC Bank. In 1994, Joyce, […]
Publicis acquires The Hive
Publicis QMP managing director Padraig Burns has announced that The Hive creative agency is to be integrated into Publicis QMP with immediate effect. The Hive was founded by Jimmy Murphy, who has worked in advertising for over 25 years with a number of top agencies, including Cawley NeaTBWA and Arks. Murphy is the current chairman […]
€500,000 spend on Lynx Excite
Unilever is spending €500,000 on media for its first new Lynx range this year. A commercial called The Fall shows seven scantily clad angels falling out of the sky lured by the scent of Lynx Excite. The commercial was directed by Rupert Sanders, who made X Box’s Halo 3 Believe video game ad. In its product […]
UPC stays at Irish International
UPC has retained Irish International as its creative agency following a protracted review which also included Cawley NeaTBWA and Leo Burnett. UPC invited media agencies to pitch for its media planning and buying but head of marketing Rhona Bradshaw said no decision has been made as yet. Carat is the incumbent. Television presenter Craig Doyle fronts […]
Mars appoints MediaVest
MediaVest has won the pitch for the Mars-Wrigley account after a review which included the two incumbents, Universal McCann (UM) and Mediacom. The Mars account includes all confectionery and pet food brands, including Galaxy, Twix, Maltesers, Snickers, Topic, Bounty, Starburst, Milky Way, Pedigree and Whiskas. Vodafone Ireland has appointed London-based Grey as its new strategic […]
Sneddon to join Google
Mindshare managing director David Sneddon is quitting the WPP agency to join Google. Based in Dublin, he will take charge of online sales for Germany, Austria and Switzerland from April. Mindshare’s deputy managing director, Emma O’Doherty, will replace Sneddon. Initiative boss Chris Rayner is leaving Ireland to move to the agency’s head office in New […]
Cawley NeaTBWA to handle Saorview
RTE has appointed Cawley NeaTBWA as its creative agency for Saorview, its free-to-air digital TV service due to be launched in May. Chemistry, Leo Burnett and Publicis QMP also pitched for the account. RTE says Saorview will offer viewers more channels, high definition (HD), higher quality sound, on-screen programme menus and digital teletext, all without […]
McCann promotes creative duo
McCann Erickson has promoted Emma Sharkey and Ray Swan to creative group heads in recognition of the work they have done in recent years, including campaigns for Heineken and the National Cancer Screening for Cervical Check. The duo have earned industry awards at ICAD and the Sharks. Both Swan and Sharkey joined McCanns from Ogilvy […]
MediaVest to lead on HSE
Publicis-owned MediaVest has been appointed by the Health Service Executive (HSE) to handle its media buying and planning for the next year. Two other agencies, Carat and Mindshare, have been added to the HSE media roster. The news follows last week’s decision by the HSE to appoint three creative agencies, Cawley NeaTBWA, Kick Communications and […]
UPC keeps schtum about review
UPC is unwilling to make any comment about its creative review which is in progress. Irish International BBDO created the current campaign fronted by TV host Craig Doyle (pictured above). Elsewhere in adland, the HSE has appointed Cawley NeaTBWA, Kick Communications and Rothco as its creative agency roster. Rothco has handled the Crisis Pregnancy Agency […]
Ogilvy set for TV3 work
Ogilvy has won a three-way creative pitch for TV3 as the independent steps up its marketing activities. The WPP agency competed with Chemistry and Image Now. Ogilvy will work to TV3’s marketing and PR manager Teresa Murray. Media was not part of the review and remains with Mindshare, another WPP agency. Elsewhere in adland, Leo […]
