Irish International won the NNI Press Ad of the Month for March for its ESB Electric Ireland Feis Ceoil classical music festival. Art directed by Paddy Geraghty, the ad features an upturned three-pronged plug in the shape of a grand piano, while the copy by Bernie Martin highlights the “power of classical music”. The ad […]
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RTE account out to pitch
RTE has invited advertising agencies to make formal presentations for its creative and media buying accounts. Initially, agencies have been asked to take part in question and answer sessions before the national broadcaster progresses the review with more extensive creative and media proposals. Agencies which handle the RTE account currently include Cawley NeaTBWA and Vizeum, […]
Minister Rabbitte to address AAI
Minister for Communications Energy & Natural Resources Pat Rabbitte will address an Association of Advertisers in Ireland (AAI) lunch to mark the body’s 60th anniversary. AAI chief executive Ed McDonald said the minister’s role is of vital importance to the future of communications and advertising in Ireland. Last week, the minister’s decided “on balance” not […]
Students to present on road safety
DIT advertising students will present their end-of-year to industry on a campaign for the Road Safety Authority (RSA). A brief has been set by the RSA and its agency Irish International asking the MSc students to devise a campaign aimed at persuading motorists not to send text messages while driving. The RSA brief is the […]
O'Doherty quits Initiative
Gavin O’Doherty has resigned as managing director of Initiative Media just weeks after taking over from Chris Rayner. O’Doherty was marketing director at Coca-Cola and is no stranger to adland having worked in client service as a board director at Publicis QMP. His background also includes marketing roles at Nestle Ireland’s confectionery division, including product […]
Moore to speak about creativity
In the second of its Energiser series of industry talks, IAPI will host a breakfast session with Leo Moore, planning director, Irish International, in its offices at 8am on Wednesday, May 18. Moore will address the subject of ‘What is the role of the creative brief in the new world of marketing communications?’. Moore was […]
Wrong royal title in Failte Ireland ads
Fáilte Ireland has admitted it used “the wrong tapes” for radio ads to promote this month’s State visit by British monarch Queen Elizabeth II. The ads that went to air accidentally downgraded the Queen to princess by referring to her as “Her Royal Highness (HRH)” instead of “Her Majesty (HM)”, The Irish Times reports. The […]
Carat retains UPC
Home entertainment and communications provider UPC is to keep its media buying with Carat Ireland for the next three years, the company’s marketing director Rhona Bradshaw has confirmed. The decision follows a protracted review which also involved three other agencies – Initiative Media, Mindshare and Starcom. Ciaran Cunningham, chief executive, Cara Ireland, said the agency […]
Taylor signs up for Lucozade
Ireland’s three times world amateur boxing champion Katie Taylor is the new face of Lucozade Sport. Taylor features alongside Brit award winner Tinie Tempah and Blink 182 drummer, Travis Barker. The trio perform a remix of Tinie’s ‘Simply Unstoppable’ to launch Lucozade’s Yes campaign. Filmed in Los Angeles, the ad was directed by Jake Nava, […]
Talent night returns to Ogilvy
Ogilvy will host Portfolio Night 9 on May 26. The event allows young creatives meet with agency creative directors for advice, networking and job openings. Ogilvy Ireland chief executive JP Donnelly leads the way with Judy O’Broin, Young Euro RSCG, Martin Cowman, Cawley NeaTBWA and Marty Wright, Gospel TM. For a video about the event, […]
Make-a-Wish first on NNI list
Ogilvy’s Make-a-Wish ‘Josh’ has been named the winner of the NNI Press Ad of the Month award for January. Devised by a team comprising creative director Colin Nimick and copywriter/art director Laurence O’Byrne, the ad’s typography was by Andy Breese and MEC handled the media. The winner was selected by judges Shireen McDonagh of Kick […]
Rothco wins Heineken account
Heineken has appointed Rothco as its lead creative agency after many years with McCann Erickson. The move follows a new international Heineken campaign called Brief Encounter which Rothco developed locally using the Dutch lager’s new global tagline Open Your World. The TV ad was premiered online on Facebook. The commercial was shot by Stink Film’s […]
WPP to return to UK
WPP may move its group operation back to the UK after tax changes by the British government in yesterday’s Budget. Chancellor George Osborne said they were “open to business” and would adopt a competitive tax regime with reforms on foreign companies and a 5.7 per cent rate on overseas financing income by 2014. Sir Martin […]
