McDonald’s Irish customers are now able to see the ingredients sourced from Ireland and just how close they are to the farmers and growers that produce them. The new Map My McDonald’s interactive tool allows customers to see which fresh ingredients are grown in their region and to meet some of the Irish farmers that […]
Marketing RSS feed for this section
Bord Bia runs first UK ads for Irish beef
Bord Bia has launched a major UK marketing campaign placing grass-fed Irish beef in the spotlight this autumn in a bid to drive awareness of its premium qualities and Ireland’s unique grass-fed production systems. It is the first ever television advertising campaign by Bord Bia in the UK and will run during the month of […]
Brand value added to innovation index
For the first time in its 13-year history the Global Innovation Index (GII) includes brand value as one of its indicators. The GII includes findings from the ISO-certified database of the world’s top 5,000 brands compiled annually by Brand Finance. The report provides detailed metrics about the innovation performance of 131 economies worldwide. Published by […]
Revive helps sharpen up Blades new season
Irish-owned Revive Active food supplements have agreed a partnership deal with Premier League club Sheffield United. Revive’s Zest Active is now the official immunity brand for ‘The Blades’ for the coming season. The brand is used to protect from illnesses such as cold and flu through its formulation containing beta glucans 1/3 and 1/6. The […]
Lucozade owner Suntory changes corporate ID
Japanese-owned drinks company Suntory Beverage & Food Ireland (SBFI) is now the new publicly facing name of Lucozade Ribena Suntory Ireland (LRSI) in a move designed to align the business closer to the group’s global brand. Suntory Beverage & Food Europe (SBFE) says that all its local markets will undergo a commercial name change. A […]
An Post pays homage to Fr Ted with new stamps
An Post has released a set of four fun stamp designs marking 25 years of Father Ted. The stamps feature iconic one-liners from the sitcom’s main characters: “That’s mad, Ted” (Fr Dougal); “That would be an ecumenical matter” (Fr Jack); “Will you have a cup of tea Father?” (Mrs Doyle) and the now infamous “That […]
Zeus scoots its way around Germany
Irish-owned Zeus Scooters, the three-wheeled electric scooter sharing company, has rolled out its dockless, public sharing scooters in Germany. So far, the cities of Heidelberg, Ulm and Neu Ulm have had the scooters available for public hire while the city of Regensburg in Bavaria is the latest city to add the scooters to their public […]
Virgin turns on gigabit broadband
In a significant development, Virgin Media Ireland has switched on gigabit broadband services across its entire network, bringing lightning fast internet services to people, homes and businesses in towns and cities across the country. The launch of 1 Gigabit (1Gig) services makes Virgin Media the country’s largest gigabit broadband provider. It makes gigabit broadband – […]
FSAI issues guidelines on vitamin supplements
The Food Safety Authority of Ireland (FSAI) has published new guidance for food businesses to safeguard consumer health from potentially harmful levels of vitamins and minerals in food supplements. The new guidelines has been published as the popularity of food supplements in Ireland continues to rise, particularly with winter looming. The guidance will act as […]
Marketer of the Year postponed until 2021
The premier award honouring Ireland’s top marketing practitioner, Marketer of the Year (MotY), has been postponed until next year due to the impact of the Covid-19 pandemic on Irish business. Launched by Marketing.ie in 1993, MotY salutes Ireland’s top marketers, who through their passion and commitment have created winning strategies for their brands. A wide […]
McDonald’s reopens 32 of its restaurants
Following a successful pilot, McDonald’s has reopened 32 of its dine-in fast food restaurants across the country, including at its flagship Grafton Street outlet in Dublin city centre. It follows the reopening for takeaway, drive thru and delivery over the last seven weeks. The dine-ins reopen with new safety measures, including mandatory table service. Customers […]
Modern Green founder helps roll out art diner
Steve Murray, founder of the Modern Green events and activations agency, has teamed up with Colin Dickson to open the new Dig In art diner restaurant on Dublin’s Camden Street. The venue, formerly Green 19, is an art, dining and cocktail experience, which has been developed in collaboration with the Irish contemporary visual artist Maser. […]
Ireland makes cover of French travel magazine
Some 4.3 million readers of the French magazine Geo can get to read all about Ireland right now. The July edition of the glossy travel magazine includes a 43-page spread about the island of Ireland and features a shot of Lough Corrib in Co Galway on the cover. Ireland’s tourist bodies invited photojournalist Sébastien Desurmont […]
