One of Ireland’s best-loved snack food brands has joined the pre-Christmas rush to hit the country’s book stands with the launch of Mr Tayto’s autobiography, ‘The Man Inside the Jacket’. The move is one of a series of publicity stunts developed by marketing director Rita Kirwan and her team for the crisps brand in recent […]
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From cuddly bear raffles to aid for African slum dwellers, Barnardos and Concern out campaigning
Barnardos, the charity which supports children whose well-being is under threat and campaigns for their rights, has launched its annual teddy bear raffle. Companies are asked to take a bear and raffle it to raise funds for children and families living in crisis situations. Tickets cost €2.50 each. A winner from each company taking part […]
Extra funds for UK tourism push
Tourism Ireland is spending an extra €1.5 million on marketing in the UK in the coming weeks to help get more business now and into the early months of next year. The period from September to December normally yields almost a third of all tourism business for Ireland. The media campaign by JWT comes as […]
Lottery players now game for €500,000 daily draw
As well as a twice-weekly draw, the National Lottery is to urge Irish people to have a flutter on a new daily game which starts this Thursday. All or Nothing costs €2 to enter and players must match either all or none of the 12 numbers drawn out of a possible 24 to win a […]
Bookshops mark Irish week
Irish booksellers have selected 30 fiction, poetry, Irish-language and non-fiction titles to showcase what they see as the best of recent Irish books for a promotion to help boost Irish published titles, which account for only 15 per cent of bookshop sales in Ireland. Great Irish Book Week runs from October 24th to the 31st. […]
Bord Gais out to pitch
Bord Gais Eireann (BGE) is inviting tenders for its advertising, below the line (BTL) and online advertising accounts. DDFH&B and its sisters agencies in the JWT-aligned group, RMG Target and RMG Digital, handle BTL and online services for the gas and electricity supplier. BGE’s media buying and planning is handled by Mindshare, part of the […]
Kerry goes whole hog with Denny home campaign
Kerry Foods is using the full resources of the JWT agency network in Ireland to launch an integrated campaign for its Denny pork products. Branding the theme ‘What does home mean to you, share it’, Kerry is asking Irish people to share what home means to them. Animated TV and press ads created by DDFH&B […]
Marketer of the Year entries have until Wednesday
The deadline for submissions for this year’s Marketer of the Year award is close of business this Wednesday, September 30th. From Cadbury’s Time Out to Barnardos children’s charity, Ireland’s best marketing talent has been recognised by the award since its launch in 1993. Marketer of the Year is organised by Marketing.ie and sponsored by Alternatives, […]
Goat's milk soap for Marie Keating fundraising efforts
Efforts to raise more funds for cancer research in Ireland have received a boost with the launch of a Pink Ribbon soap bar by the Marie Keating Foundation (MKF). The goat’s milk lemon-lavender scented soap is a 100 per cent natural, hand-made product. Its marketers, Make it Natural, will donate all profits from its sales […]
€50 holiday vouchers to be given away in autumn push
With disposable income at a premium, Failite Ireland will give away €50 vouchers in copies of its Discovery Ireland holiday supplement out next weekend as part of a €3.5 million promotion to promote home holidays. The special offers supplement will be inserted in various national and local newspapers. They will also be available for collection […]
Former B&F editor to address MII breakfast
Dr Constantin Gurdgiev, the Russian-born economist and former editor of Business & Finance, is the guest speaker at the Marketing Institute breakfast at Fire Restaurant on Dawson Street next Wednesday, September 16th. The event starts at 7.45am and Gurdgiev’s topic will be the global economy and Ireland in context.
Marketers to address enterprise workshop in Tralee
Aldagh McDonogh, joint managing director, Alternatives and Carolyn Odgers, strategic director, Chemistry, will be joined by Pierette O’Shea, managing director and Richie Ryan, creative director, Greenhouse, at an Endeavour conference on enterprise in November. Speaking on marketing and branding case studies, they will join a line-up of experts and mentors in various business disciplines, including […]
Michelin Man rolled out again after two decades
Michelin, the world’s top tyre maker, has reintroduced its famous Michelin Man, aka Bibendum, to Ireland in a new campaign. One of the most widely-recognised marketing icons, Michelin Man is appearing in national press, outdoor and online ads for the first time in 20 years. Despite being the only tyre maker on the island, consumer […]
