Vincent Whelan of Urban Digital Network (UDN) has acquired a network of 200 Adpod D6 screens in 53 shopping malls across the UK, delivering a wider urban presence. With the acquisition, Whelan is expanding his UK footprint, which includes the digital screen adjacent to Cineworld cinema in Leicester Square and some larger mall digital screens. Whelan […]
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PML’s sweet idea wins Cadbury OOH grand prix
Poster specialist PML made a statement on how creative power in advertising may be shifting by winning the media grand prix for its Cadbury’s Dairy Milk work at the 26th JNOR annual outdoor advertising awards presented at an industry event in the Shelbourne Hotel. It is the first time the award has gone to an […]
Glanbia fresh on OOH with MyMilkMan.ie poster
Glanbia’s milk delivery service MyMilkMan.ie has launched an out of home campaign through PML. Planned by Carat with creative by Irish International BBDO, the ads shows how it is easier than ever to get milk delivered as it’s just a click away. The brand is running on the capital’s latest OOH addition – JCDecaux’s Digipole […]
JCDecaux’s new Digipole goes live in Ballsbridge
JCDecaux’s brand new Digipole at Ballsbridge is now live, making it the first roadside large format screen in the Republic of Ireland. The double-sided Digipole is located in Ballsbridge where multiple flows of heavy traffic head towards town by way of Baggot Street and Mount Street, and out of town through Ballsbridge, Merrion Road and Blackrock. […]
Adtower signs deal with Canada’s BroadSign
Adtower digital media out of home (OOH) advertising has entered an agreement with Canadian company BroadSign enabling it to extend its platform with the launch of automated digital signage content management system. Based in Montreal, BroadSign provides a cloud-based platform for automating digital signage content management workflow. Its software powers over 120,000 displays in over 40 […]
Exterion Media’s Live! delivers transport options
Exterion Media has announced the launch of Live! The new brand defines the experiential opportunities available across the CIÉ rail and bus network. Live! is dedicated to working with clients to ensure that their brand activation campaigns are executed in a seamless manner while maximising the opportunity to engage with commuters on their daily journeys. […]
Just Eat hops on board as Dublin Bikes partner
Dublin City Council (DCC) and JCDecaux Ireland have signed up Just Eat as the new commercial partner of dublinbikes in a €2.25 million three-year deal. The food delivery brand replaces Coca-Cola’s Coke Zero. The new branded bikes will be visible on Dublin streets from the end of August. As well as the bikes’ livery, docking […]
Call for entries to outdoor advertising awards
It has been announced by the Outdoor Media Association (OMA) that entries to the 26th Outdoor Advertising Awards are now open. The awards, which take place every two years, celebrate excellence in content and planning in out of home advertising throughout Ireland. The ceremony will take place in the Shelbourne Hotel on Thursday, October 12, […]
Sky rolls out ads for Now TV platform
Sky Ireland has a new TV, out of home (OOH), digital and radio campaign in support of its new Now TV online streaming service. Now TV allows viewers to watch live pay TV and on demand shows, box sets, movies and sports, all without a contract. The campaign launched with a 40” TV spot, featuring […]
New arrivals trend opens up out of home market
PML Group reports a three per cent increase in out of home (OOH) ad spend for the first quarter of the year. The increase follows a seven per cent improvement for the whole of 2016. Growth is said to be coming from across various market categories and advertisers. But an interesting trend emerging is the […]
Cinema group launches wider OOH offering
Cinema sales house Wide Eye Media has announced the formal launch of its digital and out of home (OOH) advertising services. Wide Eye Outdoor (WEO) is a network of over 170 digital screens. It has evolved from providing traditional Cine 6 (6 sheets in cinema foyers), to four networks: cinemas (Cine D); shopping centres (Retail […]
Lyons to become PML Group managing director
Geoff Lyons is set to leave Independent News & Media (INM) where he was commercial director to become managing director at out of home (OOH) specialist PML Group. He was previously group marketing director at Independent Newspapers, overseeing marketing and promotions for the Irish Independent, the Sunday Independent and the Herald. He joined Independent Newspaper as […]
Ulster Banks goes OOH with Apple Pay
Ulster Bank has launched an out of home campaign to launch Apple Pay. The campaign uses creative by In the Company of Huskies with media by Core’s MediaVest and poster specialist PML. The campaign comprises 48 sheets, 96 sheets, Golden Squares, bus shelters and digital panels. The bank’s app was the first to offer TouchID […]
