A new study published by Exterion Media aims to show the effectiveness of bus advertising in generating consumer response. ‘Thinking Outside the Bus’ is a initiative between Exterion Media in the Republic and up North. It used the links between offline and online to indicate the continuing effectiveness of T-Sides, SuperSides and Sightlines (Lower Rears). […]
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Mulcahy gets new content role at DMG
DMG Media Ireland has appointed Sybil Mulcahy to a newly-created position as head of content for its Evoke, OneFabDay.com and Rollercoaster female-targeted online brands. Mulcahy has been with the company for five years as editor of Evoke. She had worked with TV3, now Virgin Media Television, as a presenter of its Xpose fashion and lifestyle […]
Mars rolls out Kind salted caramel bar
Global confectioner Mars has launched Kind’s newest bar with the roll out of its salted caramel dark chocolate flavour. The bar is a combination of Kind’s two best sellers, dark chocolate nuts and sea salt flavour meets caramel almond sea salt. It is high in fibre, gluten free, contains 59 per cent nuts and has […]
Folk creates reminder ads for Cancer Society
The Irish Cancer Society (ICS) and Folk Wunderman Thompson have launched their first ad campaign together drawing awareness to the fact that despite the ongoing Covid-19 pandemic, cancer is ‘Still Here’ and so is the ICS. The campaign provides a poignant, emotive and stark reminder of the effects cancer has on the lives of patients, […]
World again goes green for Paddy’s Day celebrations
The Sydney Opera House will join Tourism Ireland’s Global Greening once again this year to mark St Patrick’s Day. The initiative first began 11 years ago in Australia when the iconic opera house was illuminated in green in 2010. Details of some of the world’s most famous attractions that will go green to mark Ireland’s […]
Kiely takes to TV market with BiggerStage
Former Virgin Media Television (VMTV) boss Pat Kiely has unveiled his new TV venture. Called BiggerStage, the company will develop content, commercial tie-ups and represent TV talent. Located in Dublin, BiggerStage plans to open an office in the UK later this month and is in talks with a number of agencies to establish a presence […]
Highly-acclaimed creative Eoghan Nolan dies
One of Irish advertising’s most gifted creative directors and copywriters Eoghan Nolan has died at the age of 63. He passed away peacefully in the care of St Vincent’s Hospital. Nolan began his career in adland at Peter Owens. His mentors included creative director Declan Hogan and Peter Owens himself. He worked on Aer Lingus, […]
Cullen takes charge of body for PR consultants
Cullen Communications’ managing director Owen Cullen has been appointed as board chairman of the Public Relations Consultants Association (PRCA), the body which represents the interests of Ireland’s top 30 PR consultancies. Cullen, who was previously the PRCA treasurer, replaces Mari O’Leary, O’Leary PR, who has completed her two-year term. He took over the family-owned agency […]
WTI’s Emma Chiu to speak to Marketing Society
The Marketing Society has invited Emma Chiu, global director, Wunderman Thompson Intelligence (WTI), to lead its line-up of speakers for the society’s next event, titled ‘Sustainability Insights for 2021 – What Brands Need to Know’. Chiu authored the Future 100 Trends 2021 report and is now developing a global sustainability report due to launch in […]
Belfast Live reaches new heights six years on
Belfast Live is celebrating its sixth birthday this month with more people than ever turning to the site for all their daily news and content. The website launched in 2015 with the vision to be a news brand that would reflect the North and Belfast in news terms and was the first ‘live’ news brand to […]
Now TV Dublin Bikes adds electric power
Dublin City Council, JCDecaux and the National Transport Authority (NTA) have announced that Sky’s Now TV Dublin Bikes scheme will be upgraded with half of the fleet of 1,600 moving to hybrid electric bikes from the end of March when the first batch of the e-bikes will roll out. The hybrid electric option means people […]
Denis O’Brien to sell Communicorp to Bauer for €100m
Bauer Media Audio has entered into a deal to buy Denis O’Brien’s Communicorp Media Group for an undisclosed sum thought to be around €100 million. The deal will see Bauer Media Audio enter the Republic of Ireland and extend its audio business to eight countries and will help it develop its current position in Europe […]
Bonfire gets Declan O’Rourke to voice Alone ads
Bonfire has produced a new TV commercial for Alone which is airing on RTE. The agency got Irish singer Declan O’Rourke to voice the ad. The commercial celebrates the great work that the charity for older people has been carrying out over the last year and features images of real people who receive support from […]
