Ireland’s relationship with sport, health and fitness changed in 2020 with numbers of people walking, cycling and running all rising sharply, a sport and sponsorship index by leading PR agency Teneo shows. More than one in three Irish adults now uses a fitness wearable to track their health and fitness and a third of existing […]
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RTÉ series looks at Ireland’s changed lifestyles
A new three-part TV docuseries called The Way We Were looks at how Ireland has changed over the past 80 years as seen through the everyday lives of people since the State’s formation in 1937. The series, which starts on RTÉ One in early January, looks at the way Irish people have holidayed and shopped […]
Dublin Bay group sends out water quality SOS
Peace came dropping slowly over south Dublin this week as Dry Robe enthusiasts and towel traditionalists called time on so-called ‘hostilities’ and instead joined forces in a call for urgent action on improving the water quality in Dublin Bay. The truce came about as both sides rowed in behind pressure group, SOS Dublin Bay. They are […]
Leslie to become new Irish Daily Star editor
Reach plc, the new owners of the Irish Daily Star, have announced that Des Gibson will be stepping down from his role as editor of the newspaper and leaving the company at the end of the month. Reach’s audience and content director for Ireland, Chris Sherrard, also confirmed that Neil Leslie will take over as […]
Laya extends support for Irish club rugby
Laya Healthcare has announced an increase in its support of Irish club rugby, becoming the official health and wellbeing partner of both Munster Rugby and Connacht Rugby, adding to their existing tie-up with Leinster Rugby. Both new deals will run for an initial three-year period. Laya will release a content series highlighting the clubs’ heritage. […]
Dublin’s Q102 signs new BAI contract
The Broadcasting Authority of Ireland (BAI) has announced the signing of a new sound broadcasting contract with City Broadcasting Limited, trading as Dublin’s Q102, for the provision of an FM service music-based sound broadcasting service on the FM broadband for a general audience aged 35-55 years in Dublin city and county. BAI chief executive Michael […]
BBDO creates Simon ad to tackle homelessness
To promote the launch of their pro-bono Christmas fund-raising campaign on behalf of Dublin Simon Community BBDO Dublin has announced a Christmas cracker of a more shocking kind. Entitled ‘Cracking Homelessness’, the Christmas cracker contains deodorant, tampons, and underwear – familiar items which are invaluable to homeless people. No one should be homeless when Dublin is […]
Thinkhouse helps to deliver light show
RTÉ and Creative Ireland will host #Shineyourlight#Longraighdosholas this Sunday at 8.30pm on the eve of this year’s winter solstice. It is the third in a series of moments of togetherness, with millions of people participating by shining a light in their windows, at their doorsteps or within their communities using a candle, lantern, torch or […]
Core Creative rolls out KFC Gravy Master
KFC Ireland has unveiled a new digital campaign called Gravy Master to coincide with the launch of its Christmas menu offering. The campaign, which is the work of Core Creative and media agency Zenith, first launched on KFC’s social channels and aims to connect with KFC’s Irish customers as a celebration of the brand’s world-famous […]
Depaul refuses to mask sleeping rough
Since March, discarded disposable masks have become a common sight on Dublin streets. Publicis twisted this visual to remind the Irish public that there are still people sleeping rough on streets this Christmas. The mask is a symbol of protection in Covid times, but we all have the power to protect people from the other […]
Fitzpatrick Communicorp’s new commercial boss
Gillian Fitzpatrick has been appointed as the new commercial director at Communicorp Media. She replaces Simon Myciunka, who became the media group’s CEO in October. She previously held a similar role at Maximum Media for the past two years, having previously been the managing director of the company’s Her and Her Family brands. Fitzpatrick will […]
Study shows growing interest in women’s sport
With next year’s sporting calendar set to be a busy time Irish women’s sport including the Tokyo Games and a possible World Cup for the Irish women’s rugby team, 74 per cent of Irish adults have some interest in women’s sport, a new study conducted by Onside sponsorship consultants and sports marketing agency Line Up […]
Bulmers lights up Christmas outdoors
As part of its Christmas campaign this year, Bulmers has brought some festive sparkle to OOH by creating an illuminated billboard. The 48 sheet special, located at the busy intersection in Dundrum, is centred on Bulmers iconic apple tree which has been decorated in Christmas lights. The creative places a festive spin on its new […]
