Zurich has become the first insurer in Ireland to leverage the capabilities of digital voice assistants, such as Google Home and Amazon Alexa, allowing parents to get a quick estimate of the likely cost of their children’s education. Zurich is responding to a growing use of voice assistants, with research showing half of online consumers […]
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Frank and Honest for Zamparelli’s 2FM show
RTÉ Media Sales has signed up Frank and Honest coffee as the sponsor of Jennifer Zamparelli on 2FM. The sponsorship of the three-hour morning programme, which airs weekdays from 9am – 12pm, started this week and runs for a year. The value of the sponsorship was not disclosed by either RTÉ or Musgrave, owner of the Frank […]
Libresse ‘Viva La Vulva’ wins Sharks grand prix
The grand prix winner at the 56th Sharks creative festival went to AMV BBDO for Libresse ‘Viva La Vulva’ and Omnicom’s BBDO won agency network of the year at the weekend. Chemistry was voted Ireland’s top creative agency. Stink was voted top production company and Motherland emerged as the Irish winner. Final Cut was named […]
Climate change top news stories in August
The Amazon rainforest fires and climate activist Greta Thunberg’s 15-day Atlantic crossing to the US were Ireland’s top news stories in August, research from Core’s Cultural Index, shows. Climate-related stories had the highest awareness, with 90 per cent of people knowing about the Amazon rainforest fires while 85 per cent said it was important or […]
Rothco helps colour-blind fans see RWC
The Irish Rugby Football Union (IRFU) has teamed up with Rothco to create a campaign to help Ireland’s colour-blind fans see all the action in Japan. The IRFU’s new campaign tells the story of one such fan. Bobby Blakeney (above), a rugby supporter for 74 years, suffers from severe colour-blindness and cannot accurately distinguish between […]
Griffith College eyes future in new ads
Griffith College has launched its newest nationwide campaign, An Eye on the Future, to help empower learners of all kinds to achieve their career and life potential. The campaign, created by youth marketing agency Thinkhouse, features on out of home (OOH), radio and digital using a disruptive, transfixing image – a student with a third […]
Fulfil raises bar with new campaign
Irish protein bar Fulfil is running a new out of home campaign with an added twist. The snack brand, which won investment from US confectioner Hershey, is stacking brownie points with a customised billboard to make an impression. The 48 sheet, located in busy Donnybrook village, features a 3D version of the new Fulfil chocolate […]
One week to go for marketer award entries
Entries for this year’s Marketer of the Year (MotY) award are open until 5pm next Thursday, September 26th. The competition, launched by Marketing.ie in 1993, salutes Ireland’s top marketers with a proven track record – persons who have achieved outstanding brand success through strategic direction, innovation and creative and effective communications. To qualify, marketers must […]
Byrne rejoins Huskies as content director
Dublin independent creative agency In the Company of Huskies has appointed Philip Byrne as content director. Byrne rejoins Huskies, having worked in various agency publishing roles elsewhere. He has a background in journalism, publishing, and branded content and was creative director at Buzzfeed in the UK and editorial director with Maximum’s Joe Media. More recently, […]
Glenilen backs Alone in helping elderly
Glenilen Farm, a family-run dairy owned and managed by husband and wife Alan and Valerie Kingston in Drimoleague, Co Cork, has partnered with Alone, the charity which supports older people to age at home, in a series of online videos which encourage younger people to ask a few simple questions to older members in their […]
Ibec’s Masterson for PR conference
Siobhán Masterson, head of corporate affairs for Ireland’s largest lobby group, Ibec, will speak at the Public Relations Institute of Ireland (PRII) conference next month. Masterson leads the team at Ibec responsible for internal and external communications, media, strategic campaigns and lobbying, reputation management and corporate sustainability. At the conference, entitled ’20:20 Vision – PR […]
Hofler new media boss at Javelin
Aoife Hofler has joined Javelin as director of media. She joins from GroupM’s Wavemaker where she was deputy managing director since May 2016. She was previously business director at MEC and worked with Vizeum, in London as account director and chief liaison officer and in Dublin as an account manager on Kerry Foods, Meteor, Ikea […]
Zurich pension ads react to autumn weather
Zurich has a new digital out of home (DOOH) campaign with dynamic capabilities to expand its ‘Be Future Ready’ offer. Weather and temperature triggers were integrated into PML Group’s Liveposter platform with copy for different weather conditions. The copy changes when the temperature rises above 15 degrees, below 10 degrees or whether it is sunny […]
