O’Brien Fine Foods is renewing its Brady Family Ham sponsorship of Kildare GAA for four more years. They have also agreed a four-year deal to support Kildare LGFA and camogie so the new contract now includes Kildare football, hurling, ladies’ football and camogie. The commitment will result in a 10-year sponsorship deal with Kildare GAA. […]
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AIB goes big with ‘Belief’ out of home special
As part of its OOH media planning, AIB has unveiled a customised billboard for its ‘Belief is Everywhere’ campaign created by Rothco, Starcom and Source. Utilising the full width of the 240 sheet, it is the largest special build ever produced in the Irish market. Located in Ranelagh, the ad is an iteration of the AIB […]
Fáilte Ireland says a hard Brexit could cost €380m
Fáilte Ireland will invest €5 million to support tourism as it prepares for Brexit. The ramping up of activities is to ensure tourism is ‘product-ready’ and ‘industry-ready’ ahead of the UK’s planned withdrawal from the EU at the end of March. Fáilte Ireland claims the biggest concern among tourism businesses is Brexit, particularly in northern counties. […]
One in two Irish sponsors plan to up their spend
In the face of economic uncertainty sparked by fears over a no-deal Brexit, one in two sponsors in Ireland are planning to increase their spend on sponsorship this year, fuelling a market that is set to grow by 11 per cent to €226 million, the annual sponsorship industry survey conducted by the Onside sponsorship specialist […]
Aer Lingus January seat sale takes off on OOH
To promote three million discounted seats in its January sale, Aer Lingus ran an out of home campaign using classic outdoor poster formats, digital screens and a special build. The campaign aims to build awareness of the sale, connect with an in-market audience and drive conversion. Multiple data triggers were included using PML Group’s Dynamic […]
Newstalk brings back comedy news panel show
Newstalk has announced the return of comedy news panel You Couldn’t Make It Up to its weekend schedule. The irreverent 10-part weekly half-hour show starts this Saturday. Recorded in front of a live studio audience, the show is co-produced and hosted by veteran broadcaster Pat O’Mahony and features various Irish stand-ups divided into teams of […]
Seat gets behind 2fm Rising’s new music acts
RTÉ Media Sales has agreed a 12-month sponsorship with Seat Ireland for 2fm Rising, supporting new Irish artists for the year ahead as chosen by an expert panel selecting 12 Irish music acts who they feel have real prospects for success. Each act is featured in prime-time broadcasts on 2fm with Studio 8 sessions and support across the station’s social networks. The […]
Ballymaloe wins Love Irish Food branding award
Ballymaloe Foods has been named the winner of The Love Irish Food Brand Development Award for 2018 and awarded an €75,000 in advertising space across Exterion Media’s retail digital network over a two-week period and creative work to the tune of €10,000 provided by OwensDDB to create the out of home print and digital animation […]
Late Late Toy Show again year’s top TV draw
The highest rating TV show in Ireland last year was again the Late Late Toy Show with Ryan Tubridy on RTE One. Sport was a big winner in 2018, accounting for more than half of the year’s top 50 programmes. Ireland’s Grand Slam 6 Nations clash against England broadcast on Virgin Media One was the most watched sporting […]
Mindshare launches Future Now report
As it celebrates its 20th year in the Irish market, GroupM’s Mindshare Ireland has decided to take a different approach to their annual outlook for 2019. ‘Future Now’ is a short handbook that goes against the grain for trend watching. Mindshare first surveyed their internal teams and collated the issues which preoccupy clients at the start of […]
Nutley and Hamill head creative at Goosebump
Former BBDO Dublin creative duo Mark Nutley and Pat Hamill have joined Goosebump. Based on Francis Street and part of the JWT Group, along with JWT Folk and The Reputations Agency, Goosebump specialises in advertising and social and provides shopper, direct, digital, experiential, direct response and relationship marketing services. Nutley said that since leaving BBDO […]
Larry Gogan to move from 2fm to RTÉ Gold
RTÉ has confirmed that 2FM veteran presenter Larry Gogan will be leaving the station after 40 years and is moving to host shows on RTÉ’s digital station, RTÉ Gold. Gogan will present his last show on 2FM on this Thursday as part of a day of special events celebrating the DJ. He presented The Golden Hour and […]
Repeal the 8th among top news stories in 2018
The repeal of the Eighth Amendment, the cervical check story and homelessness were ranked as the three most important news stories in Ireland last year, research by Core marketing communications for its annual cultural index survey shows. The results are based on the views of 10,000 Irish consumers discussing 198 news stories across 20 categories. […]
