Tourism Ireland’s 2018 sales mission to Australia and New Zealand kicks off this week. A delegation of 11 Irish tourism companies is taking part in the targeted sales mission to grow tourism from both markets. Irish hoteliers along with those from visitor attractions will meet and sign deals with around 500 Australian and New Zealand tour […]
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Concern cinema ad created by Guns or Knives duo
One Step, a new cinema ad for Concern Worldwide, was devised by Guns or Knives creatives Eric Gasparro and Kieran O’Driscoll, winners of this year’s IAPI Cannes Young Lions film competition. The campaign, estimated to be worth around €500,000, saw a quarry in Wicklow transformed to portray the aftermath of a recent earthquake in Nepal. The […]
Most commuters rely too much on their mobiles
Most rail and bus commuters say they rely too much on their mobile phone and realise the impact it has on their lives, the latest Work.Shop.Play survey by Exterion Media shows. The phone usage and habits study is based on interviews with the 5,200 panel members last month. The survey gives insights into phone plan […]
Joe up and running with new rugby series
In what is being hailed as a first by Maximum Media, sports site Joe.ie has launched its latest show in Ireland, ‘Baz & Andrew’s House of Rugby’. Hosted each week by rugby players Barry Murphy and Andrew Trimble, the show comes in the form of both a video and audio series and is supported by […]
Winners of summer sponsorships to be revealed
The Marketing Institute has teamed up with John Trainor’s Onside sponsorship agency to host a breakfast seminar along the lines of Who Won the Summer of Sponsorship? in the Aviva Stadium next Tuesday. A panel of experts will discuss the topic. RTE group head of sport Declan McBennett will speak about sports rights inflation and […]
Graham Taylor bids fond farewell to adland
Havas Media Ireland chief executive Graham Taylor is leaving the advertising business having started his own media agency 35 years ago. Taylor’s departure follows Gareth Fitzpatrick’s appointment to head up a new management team at Havas in January. The change was made in the context of Taylor moving away from the day-to-day running of the […]
Today FM duo partners with Pieta House charity
Today FM has agreed a partnership with suicide support group Pieta House. The charity will sponsor the health and wellness segment, ‘Mind Yourself Now’ on the Dermot & Dave show, in the lead up to FeelGood Week from October 20. The initiative is aimed at helping people #FindtheFeeling through wellness, mindfulness, active, social and fun events. […]
Dentsu Aegis buys B2B market research group
Dentsu Aegis Network (DAN) has acquired B2B International, the world’s leading specialist business-to-business (B2B) market research company, for an undisclosed sum. B2B International will become part of Gyro, the full-service global agency dedicated exclusively to B2B marketing. DAN’s Irish boss Liam McDonnell said Gyro plans to open a Dublin office. Headquartered in the UK, with […]
MiWadi supports Temple St’s Treat or Treat
Virgin Media Television presenter Anna Daly helped launch the the Trick or Treat for Temple Street 2018 fundraising campaign supported by Britvic’s MiWadi fruit drinks. Witches and wizards nationwide are being asked to help raise funds for the hospital by hosting a Halloween party to help buy life-saving equipment for sick children. The fund is used […]
Ireland’s nation brand value up 26 per cent
Ireland’s nation brand continues to be one of the fastest-growing in the world, rising by 26 per cent in value year on year to US$538 billion, the latest Brand Finance Nation Brands report shows. Jumping six places in the ranking, Ireland has broken into the top 30 – at 27 – growing faster than the […]
Core launches Ireland’s first sponsorship index
Core has launched Ireland’s first ever National Sponsorship Index (NSI) ranking the country’s top 50 events in Ireland and providing transparency in the market. Electric Ireland is listed as the Ireland’s most impactful sponsor for its partnership with Pieta House’s ‘Darkness into Light’ campaign in support of people impacted by suicide and self harm. Pieta […]
Katie Taylor still Ireland’s top sports star
While Conor McGregor shapes up for a potential 2.5 million pay per views box office hit at UFC 229 fight card next Saturday, Irish boxer Katie Taylor remains Ireland’s most admired sports personality, the latest Onside Star Track sports survey shows. The Bray pugilist extended her premier position as McGregor dropped to third position behind […]
RTÉ re-signs Ulster Bank for The Business show
Ulster Bank has renewed its sponsorship of the radio business show The Business, for an undisclosed sum, Tara Farrell, commercial solutions manager, RTÉ Media Sales has confirmed. The Business is broadcast on Saturday mornings on RTÉ Radio 1 between 10am-11am and has an average of 307,000 listeners, up 8,000 since last year’s JNLR report. Brokered by Core […]
