Paddy Power is running a light-hearted out of home (OOH) campaign in the run-up to this weekend’s Eurovision in Israel. Working alongside OMD Ireland, Kinetic and Micromedia’s experiential division, Beyond, the Flash OOH campaign involves a pop up shop on Dublin’s Camden Street decorated with bespoke banners with music impresario Louis Walsh. The ad calls […]
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Adbarrier opens up car parks for Its4women.ie
Online insurance brand its4women.ie and its agency BConnected Media have teamed up with Adbarrier out of home to launch the first in-carpark display targeting female motorists. The €300,000 campaign will run in major car parks across Dublin, Limerick, Kildare, Wexford, Kilkenny, Sligo, Galway, Westmeath and Cork until the end of 2019. Its4Women provides car, travel and […]
Foe appoints Brennan and Motherway
Experiential agency Foe has appointed Shane Brennan and Cillian Motherway to its senior management team. Brennan becomes the agency’s creative director having been at Mediaworks. Motherway joins as production director after almost four years with LinkedIn. Foe’s clients include Liberty Insurance, Irish Life Health, Lidl, Focus Ireland, UCD, Aware and the HSE. Aaron Chalke, Foe’s […]
Cullen and Lawler made new CDs at JWT Folk
JWT Folk have appointed Jonny Cullen and Keith Lawler to the position of creative directors. Cullen joined the Ballsbridge agency from Rothco where he held the same position. He has 20 years of experience during which time he created award-winning work during previous stints at Boys and Girls as head of art and and McCann […]
Aviva hires UK agency for stadium tour revamp
The Aviva Stadium tour has undergone a revamp with UK design agency Mather & Co hired for the job. The Cheshire-based consultancy specialises in museum, leisure, retail and entertainment projects. Clients include the Olympic Museum, Coronation Street: The Tour, York Minster Revealed, Downton Abbey: The Exhibition and the Royal Mint Experience. Neither the project’s cost […]
Many Irish people say digital fails to fulfil needs
A new report on consumer attitudes to digital services in Ireland shows that 43 per cent of Irish people do not believe their digital needs are being met. The study, ‘Digital Society Index 2019: Human Needs’, was conducted by Dentsu Aegis Network (DAN) in tandem with Oxford Economics. It is the first time Ireland has […]
Brennans backs bike rally to help young people
The 26th annual Bloomsday messenger bike rally and lunch in support of the Irish Youth Foundation (IYF) will see hundreds of people take to bikes of all shapes and sizes soon to celebrate Bloomsday and James Joyce’s masterpiece Ulysses. The annual bike rally, sponsored by Brennans Bread, raised €50,000 last year and €1.1 million in […]
Tourism Ireland ramps up its interest in China
Tourism Ireland is doubling its marketing investment in China to €1 million and will also double its marketing team to 12 over the coming months in a bid to grow Chinese visitor numbers to 200,000 by 2025. The announcement was made by Tourism Minister Shane Ross ahead of Tourism Ireland’s largest ever sales mission to […]
Over €247m spent on TV advertising
Total advertising spend on TV in 2018 was €247,520,977, an increase of five per cent on 2017 spend figures. Television Audience Measurement (TAM) claims the performance surpasses the wider trend of total ad revenue increases in Irish media, averaging 2.2 per cent. It means that with the growth TV now has a 23.8 per cent […]
Conor Murphy heads up new Dentsu Consult
Conor Murphy has been appointed chief executive of Dentsu Consult, a new offering from the Japanese owned Dentsu Aegis Network (DAN) whose other agencies in Ireland include Carat, Vizeum, Isobar and iProspect. The group’s chief executive is Liam McDonnell. Murphy was up to recently DAN’s chief growth officer and headed up Vizeum for almost eight […]
Corrigan and Smith promoted at Packed.House
Media and content studio Packed.House, the agency which create online, cinema and digital out of home content, have announced the promotions of Mark Corrigan to head of revenue and Eilís Smith to head of marketing and research. Corrigan has over nine years’ experience and most recently held the role of head of client strategy at […]
Concannon gets development role at NUI Galway
John Concannon, Marketer of the Year 2011 winner for his work in promoting Fáilte Ireland’s staycations, has been appointed to a new role as vice-president development at NUI Galway. Concannon is currently assistant secretary general in the Department of Foreign Affairs and Trade in the role of director general of Global Ireland. Global Ireland is […]
Avengers: Endgame sees record audiences
Irish cinemas enjoyed a record-breaking surge in attendances over the weekend as Avengers: Endgame made its debut. After taking over €1 million on the day it opened here in the Republic, it had already made it to number 10 on the national list of top-grossing movies of 2019. By Sunday evening, it had taken over […]
