Comedian Dara Ó Briain will host the Adfx awards being held for the first time at the InterContinental hotel in Dublin on Thursday, September 22. The awards, which are organised by agency body the Institute of Advertising Practitioners in Ireland (IAPI), are widely recognised as adland’s most prestigious and celebrated awards show. Modelled on the advertising […]
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The Media Bureau is wound up
Following a creditors meeting, The Media Bureau (TMB) media buying and planning agency has been wound up. Founded by chief executive and chairman Michael Bowles 40 years ago, the agency was launched as Ireland’s first media independent. In more recent years, the business was run by directors Martin and John Cody, along with John Priestley. […]
North’s First Minister opens INM’s new HQ
Northern Ireland First Minister Arlene Foster officially launched the new headquarters of Independent News & Media (INM) in Belfast. Officially opening the state-of-the-art facilities, Foster said she was proud to help celebrate “this momentous occasion” marking 146 years ago to the day since the first ‘Tele’ was sold from news stands on the streets of Belfast. […]
Renault continues with Late Late stings
Renault Ireland is renewing its sponsorship of RTE’s Late Late Show chat show for another two years. The new series sees Ryan Tubridy returns as host of the 56th season of the show each Friday at 9.35pm and will include stings to highlight its sponsorship of the show on RTÉ One, RTÉ One+1 and on RTÉ Player. […]
Martyn new head of sport at Livewire
Core Media’s sponsorship specialist arm Livewire has made Noel Martyn its new head of sport. Martyn has worked in advertising and media agencies for 26 years and was previously with Core’s Mediaworks and Mediavest and at Dentsu Aegis Network’s Carat. His clients included Bank of Ireland, Cadbury, Spar, Irish Life, Road Safety Authority (RSA) and TG4. He […]
Boys and Girls wins Skoda account
The Skoda car account has moved to Boys and Girls following a pitch process also involving Bloom and Publicis. The incumbent, Owens DDB, continues to handle the Volkswagen business. Boys and Girls handled Nissan up to recently. The agency’s co-founder, Fiona Scott, was hired as pitch doctor, following her handling the brand’s media review earlier […]
ASAI runs reminder ads about code
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body responsible for promoting the highest standards of marketing communications in Ireland, has launched a new ad campaign across radio, print and digital outdoor. In a statement, a spokesperson for the ASAI told Marketing.ie the authority has worked with a number of agencies over the […]
Irish Life Health officially rolled out
A new health insurer has entered the Irish market with the launch of Irish Life Health. The new entity has been formed following the acquisition of Aviva Health, along with Irish Life acquiring ownership of GloHealth. The new company, based in Dublin’s Abbey Street, provides consumers with an alternative to the existing health insurance offerings. With […]
Pat Shortt stars in new TV3 drama
He’s best known for his comedic wit but Pat Shortt gets serious as the star of TV3’s new drama Smalltown. Created and directed by Gerard Barrett, who was also behind Glassland and Pilgrim Hill, Smalltown tells the story of Conor (played by Charlie Kelly), a 20-something young man forced to leave his small town in […]
Water Wipes rolls out new DOOH push
Exterion Media is running an interactive digital out of home (DOOH) campaign for baby wipe brand WaterWipes at Dundrum Town Centre. The campaign, a first for OOH in Ireland, uses thermal imaging to demonstrate skin-to-skin contact between parents and their babies. Exterion created a template to support Water Wipes’ ‘Pure Love’ campaign, with uploaded photos taken […]
Walsh gets senior role at Heineken HQ
Heineken Ireland marketing director Sharon Walsh has been appointed director of cider marketing with the parent company in Amsterdam. Walsh has made major strides with the Dutch brewer since she first joined the company from Diageo in June 2011. She previously worked with Coca-Cola for over ten years, where she held various roles. Her final […]
Burns replaces McCormack at 98FM
Communicorp has appointed John Burns as CEO for 98FM. Burns joins the radio station from Diageo where he worked on the Guinness brand as communications and content lead for Europe as well as leading the strategy and P&L for Guinness innovations, including Hop House 13. Prior to that, Burns was global strategy and communications manager […]
Entries for journalism awards up by half
A total of 1200 entries have been submitted as part of this year’s NewsBrands Ireland journalism awards sponsored by the National Lottery. The awards show returns this year with a 50 per cent increase in entries compared to the last time they were staged in 2013 – underlining the popularity of the competition and the […]
