Keith McCormack is chief executive of 98FM. He joined the music station last year from Fáilte Ireland where he worked for over six years, most recently as director of Visit Dublin and national head of events. He was a board member of the St Patrick’s Festival for over five years. He also worked in marketing […]
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Troy takes strategic role at MCCP
Kathy Troy has been promoted to strategy director at MCCP, the planning agency run by Kay McCarthy. A highly-rated analyst, Troy heads up the agency’s Trendstream product, which informs future brand innovation and positioning. She also leads on agency brand and communication strategy for An Post, Tesco, Communicorp, Electric Ireland and Muller. A graduate of […]
Bleakley explores Wild Atlantic Way route on UTV
Christine Bleakley will set out on a trip along the west coast of Ireland in a new series premiering on UTV Ireland tomorrow night at 8pm. Wild Ireland is a six-part series in which Bleakley meets a host of characters, while discovering coastline and landscape, as she drives, climbs, hikes, kayaks and swims her way along […]
Rothco throws confetti at same sex marriage
As the nation prepares to vote in next month’s referendum on whether or not Ireland should legalise same-sex marriage, various agencies are undertaking campaigns. Jamie White’s Youth Nation rolled out a viral with staff talking to camera about their sexuality and why most young people in Ireland believe marriage equality to be a God-given […]
DMG Media sales team earns IAB cert
DMG Media Ireland, formerly Associated Newspapers Ireland, has become the first fully IAB certified digital sales team in the country. IAB’s chief executive Suzanne McElligott says the certification is recognised worldwide. Candidates must review comprehensive study guides, attend support tutorial and undertake an assessment in an independent test centre.
McCann replaces Denieffe at INM
Independent News & Media (INM) has appointed Ed McCann as its new group managing editor on the retirement of Michael Denieffe (pictured). The appointment takes place with immediate effect. Denieffe has been with Independent Newspapers in Ireland for almost 45 years. During that time, he was group news editor, Evening Herald editor, pre-press manager and […]
JCDecaux preferred bidder for Luas contract
Marketing.ie has learned that the Rail Procurement Agency (RPA) has selected JCDecaux as the preferred bidder for its Luas light rail contract. The RPA published a notice of contract renewal at the end of November, but the agency only really got the review wheels in motion in recent days. The RPA is now in negotiations […]
Publicis to roll out new Bulmers TV
C&C Gleeson’s Bulmers Cider makes a return to TV with the launch of a new, through-the-line campaign again by Publicis Dublin highlighting the cider brand’s journey and extolling the virtues of that quintessential Bulmers’ ingredient – time. The new ‘Not a Moment Too Soon’ message focuses on taking Bulmers slow and has already been rolled […]
Fiona Scott to leave Boys and Girls
One of the founders of the Boys and Girls agency Fiona Scott is to leave the business after five years. She has sold her equity shareholding in the company. A former senior executive at McConnells, Scott is widely respected in adland. In paying tribute to Scott, Boys and Girls managing director Patrick Meade said she […]
PR agencies OHC and Insight merge
Insight Consultants and O’Herlihy Communications (OHC) are to merge their two companies with Insight director Michael Parker (left) as managing director and OHC founder Bill O’Herlihy as “senior director”. No specific details about the deal were disclosed. The agency said it will provide a range of PR services from Insight’s offices in Sandyford Industrial Estate. […]
PML study shows consumer details important when eating out
New research for poster specialist PML Group conducted by Ipsos MRBI shows that 71 per cent of Dubliners consider it important that calorie and nutritional information is displayed on menus in fast food restaurants. The research, which is the latest report in PML’s Focus series, was carried out earlier this month among a group of 300 […]
Colette Fitzpatrick to anchor 8pm news on TV3
TV3 is to launch a main evening news starting next Monday. The 30-minute programme will be hosted by Colette Fitzpatrick. TV3 said that with commuting times becoming longer, and more audiences in the early peak viewing time, the station has chosen the 8pm slot to provide an alternative news time which is the norm throughout continental […]
McQuaid replaces Ford as TV3’s content director
Following an international search, former Communicorp producer Lynda McQuaid has been appointed by TV3 as director of content following the decision by Jeff Ford to return to the UK. A native of Dundalk, McQuaid is regarded as one of Ireland’s foremost TV producers and directors having produced major hit shows such as The Apprentice, MasterChef, The […]
