Mintel Inspire’s principal analyst Richard Cope will speak at the Association of Advertisers in Ireland (AAI) Nuts & Bolts breakfast in Rothco next Tuesday. The theme of Cope’s talk will be on how to reach increasingly elusive consumers. Marketers are now adopting the trend of visceral experiences. Cope will speak about how advertising can engage […]
Blog RSS feed for this section
Cox calls for single source research
Television Audience Measurement ( TAM) Ireland chairman Alan Cox is urging the marketing media business to introduce single source research to measure multimedia exposure for respondents and relate the activity to consumer behaviour. Speaking at a TAM seminar in the Aviva Stadium, Cox said the business spends over €5 million a year on separately measuring […]
Goal Jersey Day takes off
Former Leinster and Ireland hooker and Goal patron Shane Byrne is encouraging schoolchildren and workers from throughout the island of Ireland to take part in Goal Jersey Day on Friday, October 5 and to donate what they can afford towards the aid organisation’s aid programmes in the developing world. Members of the public young and […]
Sony sponsors TV3 studio
TV3 has signed a partnership deal with Sony International to secure the naming rights for the new TV3 HD studio. The Japanese giant will provide the latest in high definition camera and support equipment for the new studio in Ballymount which was completed in July. The 500-square metre facility will be known as the Sony […]
Londis to use Language
Independent grocery chain Londis has appointed Language to handle its creative advertising following a review. ADM Londis marketing manager Ruth Norton made the decison following a two-way contest with Javelin. The account was previously handled by DDFH&B, which was recently awarded Superquinn without a pitch. Superquinn, previously with Boys and Girls, joins Musgrave’s SuperValu at DDFH&B. […]
Failte Ireland shortlisted for Adfx
The Fáilte Ireland ‘Fun starts here’ campaign which resulted in the national tourist body’s director of market development John Concannon winning the Marketing.ie Marketer of the Year award in 2010 is on the shortlist announced today for the Adfx awards, organised by the Institute of Advertising Practitioners in Ireland (IAPI). In all, over 20 Irish […]
Search resumes for top marketers
The search for Ireland’s top marketing talent continues with the launch of the Marketer of the Year 2012 this week. Some of the best known names in Irish marketing have won the award since 1993. Last year, Valeo Foods’ marketing boss Loretta Dignam (pictured) won for Jacob’s Biscuits. Marketer of the Year salutes marketing excellence […]
Leinster books in at Conrad
Conrad Dublin has announced a three-year sponsorship deal with Leinster Rugby. The five-star hotel on Dublin’s Earlsfort Terrace is now the Heineken Cup winners’ official hotel. It will be the venue of choice for Leinster Rugby meetings and events. Ads for the hotel will run at both Leinster’s homeground at the RDS arena in Ballsbridge […]
Curtin to draw on innovation at IDL
AIB head of advertising marketing and communications Fiona Curtin is to move to Pernod Ricard’s Irish Distillers to take on a new innovations role. Curtin has a wealth of marketing experience. Before joining AIB, she worked with C&C across its soft drinks portfolio and on new product development. Before that, she was Heineken’s senior brand […]
Taoiseach launches chocolate jelly beans production in Dublin
An Taoiseach Enda Kenny officially opened The Jelly Bean Factory’s extended confectionery factory in Dublin today. The state-of-the-art production line will produce a new range of gourmet Belgian chocolate coated jelly beans. The new facility will see the creation of 25 new jobs and nearly doubles the company’s manufacturing footprint to over 90,000 sq ft. The […]
UCC hosts TV debate
Television’s impact on Irish society over the past 50 years and future trends with new media are among the topics which will be discussed at a conference in University College Cork (UCC) this Saturday. Minister for Communications Pat Rabbitte will formally open the conference, which is jointly hosted by the UCC’s school of history and […]
Santa Rita sponsors Mad Men
Santa Rita Chilean wine is the sponsor of the Matt Weiner’s fifth season of Mad Men, which starts this Friday at 10pm on RTE 2. The sponsorship will run for 13 weeks and centres on four intro and outro stings that reflect the New York lifestyle of the 1960’s. Each sting carries a tagline to reflect […]
€83m in half year press spend
Advertising spend with national newspapers amounted to €83 million for the first six months of the year, the National Newspapers of Ireland (NNI). The total reflects a ten per cent drop on the same period last year. Media agencies accounted for €53m, with the rest of the spend coming from direct advertisers. WPP’s Mindshare topped […]
