The Independent Broadcasters of Ireland (IBI) and RTÉ Radio have jointly launched Radio Gauge, a tool for media buyers and advertisers to measure advertising effectiveness and the impact of creativity on a campaign’s success. The service was developed by RTÉ Radio, the IBI and a number of ad agencies. Dublin’s Q102 chief executive Scott Williams […]
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Hughes to talk at Checkout conference
DDFH&B-JWT managing director Miriam Hughes is among the speakers who will address the Checkout conference in the Dublin’s Four Seasons hotel next Tuesday. The conference theme is ‘Where Do We Go From Here?’ and Hughes, who is a former marketing director of Nestle and head of communications, sales and marketing at Bank of Ireland, will talk […]
Love/Hate in for ten Iftas
Love/Hate has been nominated in ten categories for the Irish Film and Television Awards, aka the Iftas. Stuart Carolan’s gangland series is in contention for best TV drama, while Aidan Gillen has been nominated for best TV actor. Among the nominees for best film actor are Brendan Gleeson for The Guard, Michael Fassbender for Shame, […]
VW reports 12.5 per cent share
Volkswagen Ireland ended last year with a 12.5 per cent market share for its VW brand. The result is a 0.6 per cent increase over 2010 sales and follows VW’s commitment to marketing, training and dealer support. Volkswagen Bank provided €47.4m for VW customers to support the increase in sales and market share. Adam Chamberlain, […]
Club Orange tops YouTube ads
Britvic’s Club Orange viral created by Chemistry was Ireland’s most popular video ad last year, a list released by YouTube shows. The videos are the top Irish ads which were uploaded to YouTube at some point in 2011 and achieved the biggest number of views from people in Ireland. The top five Irish ads were: […]
Ogilvy kicks off new year with Guinness Storehouse win
Ogilvy has started the new year on a positive note by winning the Guinness Storehouse. The WPP agency was one of five invited by Diageo to present for the multi-million euro account. WPP agencies are already on the Diageo roster with WHPR and Neo@Ogilvy digital handling beer and spirit brands, including Guinness. It could not […]
Murphy to head up Vizeum
Conor Murphy is to replace Gavan Byrne as managing director of Vizeum Ireland following Byrne’s appointment as commercial director of Denis O’Brien’s Communicorp group from the end of February. Byrne joined Aegis-owned Vizeum seven years ago. He and Mark Lynch joined from Mindshare, with Lynch departing last year. Murphy (seated) joined Vizeum in April this […]
Core Media acquires Mediaworks
Core Media Group (CMG) has bought Owens DDB’s Mediaworks for a figure in the region of €3 million. With claimed combined billings of over €160m, the deal makes CMG the largest media buyer in Ireland. CMG is majority Irish-owned and comprises Starcom, MediaVest, Clear Blue Water, Radical and ZenithOptimedia. CMG boss Alan Cox (above right) […]
IAPI may pay new CEO €120k
The Institute of Advertising Practitioners in Ireland (IAPI) may be willing to pay their new chief executive officer an annual salary of €120,000 or more, provided a high-calibre candidate with the right credentials for the job can be found. The institute has run ads in national newspapers in recent weeks outlining the tasks and the […]
Red C merges with OI Research
Red C Research & Marketing and OI Research, formerly known as Outsourced Insight, have merged their interests. The agreement will see a new agency formed which will be one of Ireland’s biggest independent research groups. Red C is run by Richard Colwell, a former director of Lansdowne Research. The agency is well known for its […]
Mail supports Buy Irish campaign
Associated Newspapers Ireland (ANI) has teamed up with Guaranteed Irish for a campaign to spend an extra €4 per week locally. In an effort to help create as many as 6,000 extra jobs, the Irish Daily Mail has produced 30,000 window stickers for retailers and the public. The objective is to get the public thinking […]
Poll points finger at Cullen
Bill Cullen’s decision to fire feisty Cork restaurateur Sandra Murphy in week ten of The Apprentice on TV3 last night has come under fire. An online poll www.didbillgetitright.ie by project sponsor JustEat.ie shows that the Irish public disagree with Cullen’s decision and that even the veteran motor industry boss can call it wrong. JustEat.ie’s public […]
Postgrad students prepare for pitch
Students of the IAPI/DIT advertising and digital communications postgraduate course will make an industry pitch on an undisclosed brief in DIT at 6pm on Thursday, December 15. Last year was the college’s first pitch night when students split into two rival teams for a Fáilte Ireland brief, judged by four industry experts. This year’s brief […]
