Low fare airline Ryanair plans to radically change its tack on global warming by launching its first green campaign and promoting itself as a low emissions carrier. The move will see Ryanair use the green message in its winter online and print campaigns in tandem with its tried and trusted price-led strategy. Ryanair chief executive […]
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Irish International lands Aer Lingus
Irish International has won the Aer Lingus creative account after a four-way contest with Cawley NeaTBWA, DDFH&B-JWT and Publicis QMP. The win sees the national carrier return to the Sandymount agency after some years being handled by Rothco, Dave Cowzer’s Darkhorse and London agency VCCP. Elsewhere, Publicis QMP has won the RTE creative account in […]
Ruddy to join legal firm
John Ruddy has resigned as Checkout editor and is set to join Dublin solicitors firm Matheson Ormsby Prentice (MOP) as communications manager. Ruddy joined the magazine four years ago from PR firm Gibney Communications. In a final editorial, he wrote that for close to 40 years, Checkout has been “the key publication for the Irish grocery […]
Murdoch focuses on Saturday Sun
On the day that Rupert and James Murdoch faced questions from the media committee into the News International hacking scandal at Westminster, the beleaguered newspaper group has decided to adopt a strategy which sees it diverting a large part of its £7.8 million marketing spend to the Saturday edition of the Sun in a bid […]
Liverpool game kicks off season
Setanta Sports have confirmed their first 13 Barclays Premier League fixtures starting with Liverpool’s match against Sunderland at 3pm on Saturday, August 13. In the first few weeks of the new season, Setanta will show four Manchester United and three Liverpool games, including Everton v Man United, Man United v Sunderland, Man United v Newcastle […]
Brunker for celebrity GAA role
Following her less than auspicious and no doubt humbling singing debut on stage at Oxegen, Amanda Brunker has been confirmed by RTE as being among the line-up for the next series of Celebrity Bainisteoir. The 37-year-old former model/Sunday World columnist/chicklit writer/actor/TV host and home furnishings and slimming product endorser will be part of the fourth […]
Publicis Media profits down 19%
Pretax profits at Publicis Media dropped 19 per cent to €696,116 last year as turnover decreased by 5.4 per cent to €94.2m in the year to the end of June 2010, accounts filed with the Companies Office indicate. A report in today’s Irish Times claims the results show that operating profit fell by 40 per […]
Mr Tayto promotes park in 3D
Ireland’s top snack food brand Tayto is running a new TV, cinema and social media campaign to promote its theme park in Co Meath. Shot in 3D, the ad sees Mr Tayto taking on the high ropes, tackling the totem poles and braving the park’s attractions. For the first time, the cartoon character is blended […]
Kilimanjaro charity climb on RTE
A documentary following eight Irish TV personalities as they undertake the considerable challenge of reaching the top of Kilimanjaro in aid of Our Lady’s Children’s Hospital Crumlin will air on RTE 1 next Monday. Narrated by actor Colin Farrell, The Climb for Kids – Mount Kilimanjaro Challenge follows Síle Seoige, Kathryn Thomas, Alan Shortt, Jenny […]
News of the World readers relaxed about hacking allegations
News of the World readers in the UK feel least strongly about the phone-hacking allegations made against the newspaper, raising questions about how toxic the brand was in the eyes of its 7.4 million readership, a OnePoll survey by the UK Marketing magazine reports. In interviews with 1,000 people, just 34 per cent of readers […]
Image wins Cara contract
Image Publications has won the contract to publish the Aer Lingus in-flight magazine Cara. The contract was previously with Dalkey-based publisher Maxmedia. The magazine was at the centre of a legal battle three years ago when Harmonia, the publishing house run by Norah Casey, sued Aer Lingus over the loss of a new three-year contract […]
Tubridy's BBC shows on 2XM
Ryan Tubridy’s summer stint on BBC Radio 2 will be broadcast live by RTÉ 2fm’s digital sister station 2XM. RTÉ 2XM will simulcast the programme every Saturday from 10am to 1pm for eight weeks, starting on Saturday week, July 23. Tubridy’s show on 2fm will be fronted by the Late Late Show host for “much […]
Guinness posts new hurling ad
Diageo launched a new outdoor campaign today in support of its sponsorship of the GAA Hurling All-Ireland senior championship. Entitled ‘The Power to Lift Us All’, the campaign aims to try and bring to life the way hurling and its players can inspire and entrall a nation. The campaign was created by Irish International and […]
