With its fundraised income expected to be down by around a third this year, Our Lady’s Hospice & Care Services (OLH&CS) is asking people and businesses to support its annual Light Up A Life Christmas appeal. It is the first time in the fundraiser’s 28-year history that the event is not physically taking place at […]
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Katie Taylor still top sports star, says Onside
With a new era of endorsement deals on the cards next year, professional boxer Katie Taylor stretched her lead as the undisputed most admired Irish sports personality again this year while Tour de France green jersey star Sam Bennett was the only new entry to the top 10 stars in sport in the latest Onside […]
Pinergy re-brands as part of new focus
Energy supplier Pinergy rolled out a new brand identity as part of repositioning the company’s business model towards supplying energy and promoting meaningful behavioural change. Created by brand design house Zero-G, the new look is part of the Irish company’s new strategy on targeting particular business and consumer sectors. Head of marketing David Slattery (pictured) […]
Onside says sponsorship deals down by 86%
The impact of the Covid-19 pandemic on sponsorship deals has been sizeable with the Onside agency run by John Trainor (above) reporting an 86 per cent drop in deals across April and May, with some slow recovery starting in June with new campaigns such as the RTE Does Comic Relief supported by sponsors such as […]
BGE seeks support for Focus’s Shine a Light
Focus Ireland and Bord Gáis Energy (BGE) are calling on people throughout Ireland to give one night and sleep out to Shine a Light on homelessness and raise funds to help the charity’s vital services. As a result of the Covid-19 impact on communities across Ireland, the 8,876 people currently without a home are more […]
An Post calls for Irish Book Awards entries
Submissions from publishers for this year’s An Post Irish Book Awards are now being sought. Entries can be made in 15 separate categories, including novel, crime fiction, popular fiction, non-fiction, sports, children’s, cookery, short story, poetry, teen and young adult and Irish language. Submissions will remain open until Tuesday, August 31. The shortlist launch is […]
Vaccine a must for some in going to live events
Almost one in two Irish adults say they will only turn up to live sports events and concerts when a vaccine for Covid-129 is available, the latest sponsorship market monitor by the Onside agency shows. The study indicates that various team contact sports fan bases across GAA, rugby and Irish soccer are largely aligned on […]
Lidl and Rollercoaster.ie in tie-up to help mums
Lidl have partnered with Aoibhín Garrihy and RollerCoaster.ie in a new partnership aimed to arm Irish mums with helpful information and exclusive content. Lupilu Baby brings insightful articles, exclusive columns from Garrihy on her life as a working mum, and helpful social posts to readers across RollerCoaster.ie’s various online channels. Garrihy will pen a weekly […]
Sponsors urged to continue support
As the number of reported sponsorship deals dropped by 14 per cent in the first quarter of 2020 compared to the same period last year, one in two consumers in Ireland are calling on brands to continue to support their favourite sport, music, arts or cultural events through sponsorship, research by the sponsorship agency Onside […]
Cadbury Snack backs first digital audio campaign
Mondelez International’s Cadbury Snack chocolate-coated biscuit brand has signed a deal with Communicorp’s AudioXi to develop an Irish-first digital audio campaign. Created by Carat, which is part of the Dentsu Aegis Network, the campaign is running at a time when working from home is radically changing company work practices. Cadbury Snack has long been a […]
Core Sponsorship makes three senior appointments
Core Sponsorship has announced the further expansion of its practice with the appointment of two new sponsorship directors and a senior media sponsorship manager. Karen Doyle (right) joins as media sponsorship director from IRS + where she was in sales and marketing. She will negotiate and implement client media sponsorship strategies. Sean Rea has been […]
Cadbury, Coke and an Post sponsor Christmas FM
Christmas FM returns to the airwaves this week with Cadbury, Coca-Cola and An Post as main sponsors. As the running of the radio station is funded by sponsorship, all donations raised by Christmas FM this year will go to Barretstown, the charity that helps seriously ill children with services which are provided to the public […]
Packed.House and Boots roll out beauty videos
Packed.House has joined with Mediacom to create a five-part video storytelling series called The Beauty Insider in association with Boots Ireland. The content partnership will focus on driving awareness of the Boots Ireland #NoReally campaign showcasing the most popular beauty brands now available in selected Boots stores and online at Boots.ie. Irish make-up artists, Mrs […]
