Seat Ireland and 3Arena have announced a new two-year sponsorship, the value of which has not been disclosed. The deal sees Seat become the car partner for 3Arena to showcase the brand’s latest models and electric motoring offerings. The Spanish car brand’s ties with music events includes Barcelona’s Primavera Festival and in Ireland with 2FM […]
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Katie Taylor remains Ireland’s top sports star
The undisputed women’s world lightweight champion boxer Katie Taylor has emphatically defended her status as Ireland’s most admired sports personality, sponsorship agency Onside reports. Ireland rugby legend and pundit Brian O’Driscoll has climbed back up two places to second spot, while one of this year’s main movers, rugby’s Johnny Sexton, is third. Onside CEO John […]
Sponsorship issues to be discussed in November
Following a record-breaking year for sponsorship investment estimated to reach €226 million in 2019, Onside and the Marketing Institute (MII) again join forces to host the ‘Who Won Sponsorship Series 2019’ at the Aviva Stadium on Wednesday, November 20. The event combines a review of events that attracted significant sponsorship in Ireland this year. The […]
Brennans backs bike rally to help young people
The 26th annual Bloomsday messenger bike rally and lunch in support of the Irish Youth Foundation (IYF) will see hundreds of people take to bikes of all shapes and sizes soon to celebrate Bloomsday and James Joyce’s masterpiece Ulysses. The annual bike rally, sponsored by Brennans Bread, raised €50,000 last year and €1.1 million in […]
Norah Casey judges National Lottery good causes
Businesswoman, publisher, broadcaster and former Dragon, Norah Casey will chair the judging panel for the National Lottery Good Causes Awards 2019. The competition, which carries a prize fund of €95,000, honour inspiring work and achievements of hundreds of projects, clubs and individuals across Ireland supported by National Lottery funding. The second edition of Casey’s book […]
Virgin Media Dublin Film Festival put on red alert
Virgin Media Dublin International Film Festival (DIFF) is taking a leaf out Tourism Ireland’s Greening initiative for St Patrick’s Day by lighting up a number of iconic Dublin buildings in Virgin Media red. The lighting and projections are planned at Heuston Station, Smithfield Square and Barnardos Square while City Hall, Dame Street and Civic Buildings. Also, […]
DMG Media on board for Dublin Tech Summit
DMG Media Ireland has signed up as the official media partner and exhibitor of the Dublin Tech Summit 2019. As well as publishing the Irish Daily Mail and the Irish Mail on Sunday newspapers, DMG’s digital portfolio includes Evoke.ie, MailOnline and Extra.ie. The company claims the online titles have a combined reach of over 1.7 million adults every […]
One in two Irish sponsors plan to up their spend
In the face of economic uncertainty sparked by fears over a no-deal Brexit, one in two sponsors in Ireland are planning to increase their spend on sponsorship this year, fuelling a market that is set to grow by 11 per cent to €226 million, the annual sponsorship industry survey conducted by the Onside sponsorship specialist […]
Core Learning to partner ESA diploma course
Core Learning has been confirmed as the official course partner of the European Sponsorship Association’s (ESA) diploma in sponsorship course in Ireland, ahead of its launch in 2019. The ESA’s diploma is the only formal qualification in sponsorship and sports marketing and is aimed at people who want to build their knowledge about sponsorship. As a […]
Just Eat Dublin Bikes record 25 million trips
Just Eat Dublin Bikes users were treated to a seasonal surprise this week, as the city’s much-loved bike hire scheme celebrated 25 million journeys. Marking the milestone with station takeovers across the capital, cyclists were invited to unwrap the gift of sustainable public transport and uncover one of 400 Just Eat €25 gift cards hidden […]
Joe up and running with new rugby series
In what is being hailed as a first by Maximum Media, sports site Joe.ie has launched its latest show in Ireland, ‘Baz & Andrew’s House of Rugby’. Hosted each week by rugby players Barry Murphy and Andrew Trimble, the show comes in the form of both a video and audio series and is supported by […]
MiWadi supports Temple St’s Treat or Treat
Virgin Media Television presenter Anna Daly helped launch the the Trick or Treat for Temple Street 2018 fundraising campaign supported by Britvic’s MiWadi fruit drinks. Witches and wizards nationwide are being asked to help raise funds for the hospital by hosting a Halloween party to help buy life-saving equipment for sick children. The fund is used […]
Core launches Ireland’s first sponsorship index
Core has launched Ireland’s first ever National Sponsorship Index (NSI) ranking the country’s top 50 events in Ireland and providing transparency in the market. Electric Ireland is listed as the Ireland’s most impactful sponsor for its partnership with Pieta House’s ‘Darkness into Light’ campaign in support of people impacted by suicide and self harm. Pieta […]
