Setanta Sports will show 26 live and exclusive games from this summer’s Copa America tournament in Argentina and has announced a package for advertisers. Rated as one of the world’s most popular sporting events, July’s tournament is due to feature some of the best soccer talent on the planet. Barcelona’s Lionel Messi and Manchester United striker Javier […]
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TV panels under review
TAM Ireland and Nielsen TAM have commissioned independent research company RSMB to review proposed changes to the panel controls and viewing trends among younger adult audiences. Panel controls are reviewed on an ongoing basis to ensure that the panel accurately reflects the make up of TV homes in the Republic. Aidan Dunne, chairman, TAM Ireland, […]
Pay sports list to remain
The list of sporting events available exclusively on pay TV to viewers in Ireland is to stay the same following the Cabinet’s approval of a decision by the Minister for Communications Pat Rabbitte not to extend the current list of major national and international sports events designated for live free-to-air broadcast. Former communications minister Eamon […]
Knight for TV3 product placement seminar
The TV executive involved in negotiating the UK’s first paid-for product placement deal will address Ireland’s first seminar on product placement in the Aviva Stadium next Thursday. TV3 has invited Gary Knight, ITV’s branded entertainment and digital sales director, to address guests at the morning forum. Also speaking will be Danny Townsend of Repucom International […]
UPC adds BBC HD in time for British royal wedding
Subscribers to UPC digital HD will be able to watch the wedding ceremony from Westminster Abbey of Prince William and Kate Middleton (pictured) in high definition this Friday following the addition of BBC One HD to its platform. The channel will be on UPC channel 140. Soap fans can watch EastEnders in HD for the […]
TV3 to host PP seminar
TV3 will present Ireland’s first product placement seminar featuring international guest speakers in the Aviva Stadium in a fortnight. The event, on Thursday May 5, aims to provide advertisers with insights and will discuss the various opportunities product placement presents broadcasters, programme makers and advertisers. Under new Broadcasting Authority of Ireland (BCI) rules, marketers will […]
Setanta launches HD with Dublin game
Setanta Sports will broadcast its first GAA game in HD tomorrow with the screening of Dublin’s Allianz national league tie away to Armagh. The Armagh-Dublin game is also being shown on Setanta Ireland.The channel will broadcast 15 league games this spring, over half in HD, including Dublin’s games in Croke Park against Cork, Kerry and […]
RTE2 runs with comedy double
A new comedy series with stand-up comics gets underway tonight with RTE2 showing Stand and Deliver and The Savage Eye, David McSavage’s edgy satirical show, returning for a second run. McSavage’s comedy sketches examine different aspects of Irish life, from the health service and crime to racism. The show boasts a cast of steteotypical characters which includes […]
Cawley NeaTBWA to handle Saorview
RTE has appointed Cawley NeaTBWA as its creative agency for Saorview, its free-to-air digital TV service due to be launched in May. Chemistry, Leo Burnett and Publicis QMP also pitched for the account. RTE says Saorview will offer viewers more channels, high definition (HD), higher quality sound, on-screen programme menus and digital teletext, all without […]
Setanta starts HD broadcasts
Setanta Ireland will become the first Irish channel to broadcast in high definition when it shows the Manchester United Premier League game against Blackburn live from Old Trafford at 3pm this Saturday. It will be followed by the second round of the FA Cup, Wales versus New Zealand rugby and Juventus against Fiorentina. Setanta HD […]
Ogilvy set for TV3 work
Ogilvy has won a three-way creative pitch for TV3 as the independent steps up its marketing activities. The WPP agency competed with Chemistry and Image Now. Ogilvy will work to TV3’s marketing and PR manager Teresa Murray. Media was not part of the review and remains with Mindshare, another WPP agency. Elsewhere in adland, Leo […]
TV3 invites agency pitch
Nick Dunning in The Tudors, one of the most popular series on TV3 Three agencies have been asked by TV3 to make creative presentations for a major promotion which the station is due to run in a few months time. Teresa Murray, marketing and PR manager, TV3, told Marketing.ie that the three agencies in the […]
TV3 to go with Irish version of Come Dine With Me
TV3 is to bring an Irish version of the highly popular Come Dine With Me reality series to screens as a key part of its autumn schedule which has been announced. The show, which has proved a big audience puller for Channel 4, involves a group of people hosting and cooking for each other to […]