Permanent TSB has signed a deal for an undisclosed fee with Virgin Media Solutions (VMS) to sponsor Buyers Bootcamp, a Virgin Media Player and set top box exclusive. The new six-part series follows the journey of six couples as they set out on their task of buying a first home. The show is presented by […]
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Tesco Mobile backs Virgin’s Love Island
A new series of Love Island returns to Virgin Media Two in June with Tesco Mobile as sponsor of season five. The package includes broadcast sponsorship of the series, along with popular spin off show Aftersun. Tesco Mobile is also the sponsor across the Virgin Media Player and on demand to allow viewers catch up […]
Volkswagen kicks off RTÉ’s Euro TV coverage
RTÉ Media Sales has signed up Volkswagen as mobility partner to sponsor coverage of the Uefa Euro 2020 qualifiers on RTÉ2 and RTÉ player. Kicking-off with Ireland’s first two games, away to Gibraltar and at home to Georgia, the deal covers live coverage of all of Ireland’s qualifiers from now until the last game at […]
Red Rock viewers to be tempted by devil’s wine
Chilean wine brand Casillero Del Diablo is to sponsor the new series of Garda drama Red Rock on Virgin Media Television in a deal brokered by GroupM’s Wavemaker. The contract covers broadcast sponsorship, digital product placement and ownership of all digital elements. The soap returns to Virgin Media One at 9pm on Monday, February 4. The Virgin Media […]
Virgin TV in festive tie-up with HomeStore+More
Virgin Media Solutions (VMS) has announced HomeStore+More as their 2018 Christmas partner. The deal sees six content segments air across Virgin Media Television with Christmas lights, baking segments on the Six O’Clock Show, a bedroom and living room makeover, tips for setting the perfect Christmas table, gift ideas and post-festive storage options. There will also […]
Frank and Honest sponsors Doireann Project
RTÉ Media Sales has announced Frank And Honest coffee as the new sponsor of RTÉ’s The Doireann Project on both RTÉ Player and RTÉ2 Television. The original pilot series had 100,000 streams on the RTÉ Player since it went to air last January. The deal was brokered by Core Sponsorship, with the online and TV sponsorship live streaming on […]
Avantcard backs World Cup coverage on RTE
Credit cards and personal loans provider Avantcard is to sponsor RTE’s coverage of the FIFA World Cup 2018 which gets underway with the first game between the host country Russia taking on Saudi Arabia at the Luzhniki Stadium in Moscow at 4pm GMT tomorrow. The RTE sponsorship is part of a wider campaign jointly developed […]
Hidden Hearing backs new Daniel O’Donnell show
Hidden Hearing is sponsoring the new series of Daniel and Majella O’Donnell’s B&B Roadtrip TV series on RTE 1. Viewers can follow the duo as they negotiate the winding roads of Ireland and experience some treasures that only locals know best. The O’Donnells have no idea where they are headed, as the B&B owners take control of […]
Six celebs don aprons for new Restaurant series
TV3 has named the six celebrities who will be donning aprons for the new series of The Restaurant filmed in Marco Pierre White’s Courtyard Bar & Grill in Donnybook hosted when it starts at 9pm next Wednesday. First up will be weather and National Lottery presenter, Nuala Carey. She will be followed by musician Paul Harrington and […]
Largo backs Grey’s Anatomy with O’Donnells
O’Donnells crisps is the new season sponsor of the Grey’s Anatomy hospital drama on RTE 2. The deal involves seven-second and 10-second stings created by RTE AdLab and directed by Cathal Watters who made the fourth series of Peaky Blinders for the BBC. In the stings, Gráinne is someone whose love for O’Donnells ‘Taste Above All Else’ crisps […]
Eir Sport links up with Carr for golf coverage
Eir Sport has entered into a new partnership with Carr Golf management group. The link-up will result in Carr Golf coming on board as official sponsor of all Eir Sport golf coverage until March of 2018, which includes direct association with Eir Sport’s daily Golf Central show, cross-promotion of services, and mutual customer and employee […]
FarmIreland.ie backs Rare Breed series on TV3
INM’s agri news portal FarmIreland.ie is sponsoring Rare Breed on TV and across its other stations for repeat views. The show, which provides a look at life on Irish farms, returns for a second series on February 28 and runs until the final episode on June 6. Since its launch last October, FarmIreland.ie, has grown to a […]
Gas Networks to fire up TV3’s new Restaurant
Gas Networks Ireland (GNI) will sponsor the 11th new series of The Restaurant when it starts on TV3 on Thursday, March 23. GNI replaces German discounter Aldi. Natural gas is a obvious fit as show sponsor given its wide use for cooking in Ireland’s hotels and restaurants. The deal was brokered by The Story Lab, which is […]
