Virgin Media Solutions (VMS) has announced HomeStore+More as their 2018 Christmas partner. The deal sees six content segments air across Virgin Media Television with Christmas lights, baking segments on the Six O’Clock Show, a bedroom and living room makeover, tips for setting the perfect Christmas table, gift ideas and post-festive storage options. There will also […]
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Frank and Honest sponsors Doireann Project

RTÉ Media Sales has announced Frank And Honest coffee as the new sponsor of RTÉ’s The Doireann Project on both RTÉ Player and RTÉ2 Television. The original pilot series had 100,000 streams on the RTÉ Player since it went to air last January. The deal was brokered by Core Sponsorship, with the online and TV sponsorship live streaming on […]
Avantcard backs World Cup coverage on RTE

Credit cards and personal loans provider Avantcard is to sponsor RTE’s coverage of the FIFA World Cup 2018 which gets underway with the first game between the host country Russia taking on Saudi Arabia at the Luzhniki Stadium in Moscow at 4pm GMT tomorrow. The RTE sponsorship is part of a wider campaign jointly developed […]
Hidden Hearing backs new Daniel O’Donnell show

Hidden Hearing is sponsoring the new series of Daniel and Majella O’Donnell’s B&B Roadtrip TV series on RTE 1. Viewers can follow the duo as they negotiate the winding roads of Ireland and experience some treasures that only locals know best. The O’Donnells have no idea where they are headed, as the B&B owners take control of […]
Six celebs don aprons for new Restaurant series

TV3 has named the six celebrities who will be donning aprons for the new series of The Restaurant filmed in Marco Pierre White’s Courtyard Bar & Grill in Donnybook hosted when it starts at 9pm next Wednesday. First up will be weather and National Lottery presenter, Nuala Carey. She will be followed by musician Paul Harrington and […]
Largo backs Grey’s Anatomy with O’Donnells

O’Donnells crisps is the new season sponsor of the Grey’s Anatomy hospital drama on RTE 2. The deal involves seven-second and 10-second stings created by RTE AdLab and directed by Cathal Watters who made the fourth series of Peaky Blinders for the BBC. In the stings, Gráinne is someone whose love for O’Donnells ‘Taste Above All Else’ crisps […]
Eir Sport links up with Carr for golf coverage

Eir Sport has entered into a new partnership with Carr Golf management group. The link-up will result in Carr Golf coming on board as official sponsor of all Eir Sport golf coverage until March of 2018, which includes direct association with Eir Sport’s daily Golf Central show, cross-promotion of services, and mutual customer and employee […]
FarmIreland.ie backs Rare Breed series on TV3

INM’s agri news portal FarmIreland.ie is sponsoring Rare Breed on TV and across its other stations for repeat views. The show, which provides a look at life on Irish farms, returns for a second series on February 28 and runs until the final episode on June 6. Since its launch last October, FarmIreland.ie, has grown to a […]
Gas Networks to fire up TV3’s new Restaurant

Gas Networks Ireland (GNI) will sponsor the 11th new series of The Restaurant when it starts on TV3 on Thursday, March 23. GNI replaces German discounter Aldi. Natural gas is a obvious fit as show sponsor given its wide use for cooking in Ireland’s hotels and restaurants. The deal was brokered by The Story Lab, which is […]
Just Eat sponsors new First Dates

Online food delivery brand Just Eat is to sponsor hit dating show First Dates Ireland when it returns to RTÉ2 this Thursday at 9.30pm. Details of the investment were not disclosed. The deal comprises idents and online sponsorship across the 12-week series, including pre-rolls on all episodes and all catch-ups which are broadcast on RTÉ […]
Renault to partner Dancing with the Stars

Renault Ireland is to sponsor Dancing with the Stars in a deal said to be worth €450,000. The marque’s Mégane Grand Coupé will feature in stings around the show which sees 11 well-known faces take to the dancefloor. The celebrities – some who think they can bust a move and some with two left feet – […]
Virgin Media signs up as Kilkenomics sponsor

TV3 owner Virgin Media is a new sponsor of Kilkenomics. Now in its seventh year, Europe’s first economics festival, attracts some of the world’s leading economists, financial analysts, media commentators and to lighten the mood, a great line-up of comedians to entertain the crowds. The event takes place over four days in Kilkenny. Organised by a […]
Virgin signs up as Gogglebox sponsor

TV3’s parent company Virgin Media has been announced as sponsor of TV3’s Gogglebox which starts soon. The viewer-watch series popularised by Channel 4 is Virgin’s first foray into TV sponsorship. “We’ll be using our connection with the show to highlight our own TV offering,” Niamh O’Driscoll, senior brand and communications manager, Virgin Media, said. The sponsorship includes […]