ArchiveJune, 2012

France joins Acorn Marketing

Former io managing director Tim France has joined Acorn Marketing bringing with him a number of his previous agency’s clients. io, founded by Doug Baxter, ceased trading a few weeks ago. Agency clients included 11850, Google, Danone, Husqvarna, CityJet, The Irish Times, Triton, EBS and Windsor.ie. io also handled Opel up until recently. It has […]

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Pembroke again scores at PR awards

Pembroke Communications has for the second year in a row emerged as the most honoured agency at the PRCA Awards for Excellence in Public Relations. The firm, run by former Dublin footballer Michael O’Keeffe (pictured), again topped the honours by winning four categories, including the consumer award for campaigns with budgets of €12,000 or under. […]

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Delta signs deal with Chelsea

Delta Air Lines has agreed a long-term deal with Chelsea to become the club’s official airline from next month. The US airline will have LED exposure at each home game and exposure on the Chelsea FC website. The Delta logo will be included on media backboards for interviews conducted at Chelsea’s stadium around Premier League […]

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Paddy Power pays Bendtner’s fine

Paddy Power has paid the €100,000 fine imposed by Uefa on Denmark striker Nicklas Bendtner for revealing a pair of green boxer shorts with the bookmaker’s logo during Denmark’s Euro 2012 game against Portugal. They said they were paying the fine in reaction to social media comments. The penalty by Uefa sparked a debate yesterday […]

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RTE again named top broadcaster

RTÉ Radio has again been voted Broadcaster of the Year Award at the 2012 New York Festivals Awards in New York with finalists from 28 countries. It is the second year in a row that RTÉ Radio has won the honour. Last year, RTÉ Radio became the first Irish radio station in the award ceremony’s […]

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Clarke earns top recognition

Diageo’s category marketing manager Tanya Clarke is among ten women to receive the HSBC corporate executives award as part of the Women’s Executive Network (WXN) honours for Ireland’s 25 most powerful women. The awards are made on the basis of company turnover, staff numbers, stock market listing, role responsibility, role budget, breaking traditional barriers and […]

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Londis to check out four agencies

Londis has invited four agencies to pitch for its creative account. Marketing.ie has learned that the independent grocery chain’s marketing manager Ruth Norton is to see presentations from Cawley NeaTBWA, Javelin, Language and the incumbent, DDFH&B-JWT, in the coming weeks. A decision is expected some time in July. Londis recently renewed its sponsorship of TV3’s […]

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Denny homes in on Fair City

Kerry Foods has signed a 52-week deal to sponsor RTE’s Fair City weekday soap for an undisclosed sum. The initiative, which marks the brand’s first move into TV sponsorship, follows on from Denny’s extensive ‘Home’ ad campaign featuring non-actors and forms a convenient tie-in with the soap’s Spar store. Nicola Weldon, marketing manager for cooked meats […]

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Torr joins Adfx judges

Gordon Torr, managing director, CDM London, is the final judge for Adfx 2012 organised by the Institute of Advertising Practitioners in Ireland (IAPI). He is the former chair of the JWT worldwide creative council and global creative director on Nestle, Kellogg, Vodafone and De Beers. He has two decades of consumer advertising experience from his work […]

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Sorrell to seek approval for €16m salary package

WPP boss Sir Martin Sorrell is expected to press for a €16 million pay package at the group’s annual general meeting in Dublin’s Convention Centre tomorrow. If Sorrell succeeds, it may cause some disquiet in the FTSE 100. Sorrell, 67, has expressed surprise at the notion that shareholders would oppose his latest remuneration demands. He […]

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CKSK gets Meteor call

After a competitive pitch process, CKSK has been appointed by Eircom as the Meteor digital agency. Launched six years ago, CKSK is an Irish-owned agency with offices in Dublin, New York and Amsterdam. Commenting on the news, Meadhbh Quinn (above), Meteor’s head of marcoms and brand, said as online’s role in marketing continues to grow, it […]

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Robbie Keane book launched

A new book about Ireland’s football captain Robbie Keane written by Irish Daily Star soccer writer Paul Lennon is on sale in book stores nationwide from today. Robbie: A Striker’s Story profiles the Tallaght-born striker who has scored 53 goals in 115 games for his country. Since his professional debut with Wolves in 1997, he […]

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McBride most honoured student

Copywriter Robert McBride has been named as this year’s winner of the IAPI One to Watch award. The honour is an annual award to recognise the achievement of excellent professional standards, creativity and innovation in marketing communications by a graduate student of the IAPI/DIT advertising and digital communication postgraduate programme. The course is now in […]

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