ArchiveNovember, 2012

Sky hands PR to Slatterys

BSkyB has appointed Slattery Communications to handle its public relations work in Ireland following a competitive pitch. The business was previously with Edelman. Slatterys is run by founder Padraig Slattery and has a track record in sports marketing. It counts the Irish Rugby Football Union (IRFU) among its clients. The agency has also worked on […]

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P&G still in dispute with RTE

The stand-off between RTE and Procter & Gamble (P&G) over advertising rates continues. The dispute has stopped all P&G ads from running on RTE in recent months. The row followed the decision by RTE to end its ‘share deals’ policy earlier this year, which allowed advertisers generous discounts once they invested most of their ad […]

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Call for bike scheme sponsors

Sponsors are sought by the National Transport Authority (NTA) for an extended national public bike scheme similar to what Dublin City Council and JCDecaux organised for Dublin. The NTA plans to launch the scheme in four regional cities – Cork, Limerick, Galway and Waterford – by the second half of next year. The sponsorship will […]

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RTÉ Digital to sell mobile

RTÉ Digital plans to take over the selling of advertising on its RTÉ News Now app and mobile site m.rte.ie directly from the start of next year. Up to now, RTÉ Digital has worked with Adforce, part of the Digital Reach Group (DRG) founded by Colm Grealy. Confirming the news, Conor Mullen, commercial director, RTÉ […]

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CEOs top psychos league

Chief executive is the career position most populated by psychos, a new book entitled The Wisdom of Psychopaths – What Saints, Spies and Serial Killers Can Teach Us About Success by Oxford psychologist Prof Kevin Dutton reveals. CEOs are risk-takers by nature and tend to be fearless, focused, confident, ego-driven, ruthless, insenstive and lacking in […]

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Donnelly saluted as top marketer

In the November issue of Marketing.ie magazine out this week, we tell how Britvic Ireland’s marketing director Kevin Donnelly was voted Marketer of the Year. Donnelly won the industry’s top award for his commitment to localised strategy centred around the Miwadi, Club Orange and Ballygowan soft drinks brands. The judges were impressed by Donnelly’s belief […]

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TV3 appeals to human kindness

Electric Ireland is using the TV3 and 3e takeovers to promote their Powering Kindness campaign this week with the slogan ‘Do a good deed and donate it to charity’. Ireland has been going through a tough time with many people caught up in the negative day-to-day pressures of personal situations. Ireland is seen as a […]

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ASAI to extend digital remit

The Advertising Standards Authority (ASAI) is extending its digital remit to include marketing communications on advertisers’ profile pages and other non-paid-for space online, under advertisers’ control. The new remit comes into effect from the start of January. There will be a three-month grace period when the ASAI will investigate complaints but will not refer them to […]

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Media promotes advertising's role

Media owners have launched a national multi-media campaign to promote advertising as a business investment. The unique collaboration between Ireland’s major media owners and the first campaign of its kind was announced at the Marketer of the Year awards yesterday. The advertising campaign slogan “Unforgettable Brands Advertise. Can you afford not to?” primarily targets key decision […]

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Mrs Moneypenny for society lunch

British newspaper columnist and businesswoman Mrs Moneypenny is the guest speaker at the Marketing Society Christmas lunch. A writer with the FT, Mrs Moneypenny runs a business in London, outsources her children to various schools and has been married to a golf-obsessed Australian for over 20 years. She has starred in Channel 4’s SuperScrimpers consumer […]

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DDFH&B dominates Adfx awards

DDFH&B was the big winner at the Institute of Advertising Practitioners in Ireland (IAPI) Adfx Awards 2012 presented at a gala dinner in Dublin’s Mansion House last night. The agency run by Miriam Hughes (above) took the grand prix for its SuperValu ‘Say Hello’ work. Musgrave marketing director Ray Kelly and his team attended the […]

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Boys and Girls wins Jameson pitch

It is understood Irish Distillers has appointed Boys and Girls to handle its Jameson Dublin International Film Festival (JDIFF) after a four-way contest. As well as the Ballsbridge agency, two of IDL’s other roster shops, Rothco and the incumbent Cawley NeaTBWA, along with Publicis, were invited to present for the JDIFF. Irish Distillers’ marketing director […]

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Target McConnells and MCCP appointed by An Post

An Post has made a decision on its above and below the line services and strategic planning accounts. Target McConnells, the agency run by Geoff McGrath (pictured), has been appointed to handle the group’s creative and direct marketing requirements. MCCP, the agency run by former McCann Dublin and Diageo executive Kay McCarthy, has been awarded […]

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