ArchiveNovember, 2013

VW kits out Leinster refs

Volkswagen is to sponsor Leinster Rugby Referees (LRR) for the next three seasons. VW has supported Leinster Rugby for the past four seasons and has extended its backing to the province’s referees association. LRR is now in its 111th season. Total membership has grown to about 350, including administrative committee members, assessors and 250 active […]

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Field to pastures new at BT

Eason head of marketing and retail development David Field is to leave the book and educational retailer to become marketing director at premier department store Brown Thomas from the start of the new year. Field joined Eason in May 2010 and has been at the forefront of developing a major marketing drive. Facing a major […]

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Docklands station opens as capital's bike scheme expands

Dublin’s Lord Mayor Oisín Quinn has opened the first of the capital’s new dublinbikes stations at North Wall Quay in the Docklands near the Convention Centre. He was joined by City Manager Owen Keegan and JCDecaux Ireland’s managing director Joanne Grant. JCDecaux operates dublinbikes for Dublin City Council. The North Wall Quay station has 40 […]

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Toyota captures rugby's emotions

Toyota Ireland has launched a new video for its Hilux vehicle on YouTube. The ad reflects the mood of the nation minutes before and after the closing moments of the Ireland-New Zealand Guinness Autumn Series final game at the Aviva Stadium at the weekend. Edited in house by Javelin, the ad is on the Japanese […]

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Marketing Society announces research awards shortlist

The shortllist for this year’s Marketing Society Research Excellence Awards has been announced. A record 61 entries across six categories were submitted. Behaviour & Attitudes have six campaigns among the final 21, including entries in the advertising research and innovation in research categories for JCDecaux’s The Power of Outdoor. B&A is represented in the qualitative […]

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Marketer award on Marketing/tv

A video film of this year’s Marketer of the Year awards presentation and interviews with the winner and finalists is now on Marketing/tv. The awards were presented at an industry lunch in Fade Street Social. Peter McKenna, GAA commercial director and Croke Park stadium manager was voted the overall winner, with Emma Walls, Glenisk, Tom […]

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Regionals go with Media Central

Ireland’s first regional radio station, Beat 102-103, has signed up to Media Central, the Communicorp sales house. Media Central, run by Gavin Deans, is also operating airtime, sponsorship and promotions business of Spin 103.8, 98FM, Spin SW, iRadio NE, iRadio NW and Cork’s Red FM.  While there have been some cross regional station partnerships for […]

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TV3 star urges help for homeless

TV3’s Elaine Crowley has teamed up with Focus Ireland to launch the charity’s annual Sponsor A Star campaign which aims to raise over €250,000 by getting businesses to sponsor a star on a Christmas tree dedicated to people who are homeless. With an estimated 5,000 people in Ireland homeless this Christmas, Focus Ireland is looking […]

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Bord Bia sees six PR agencies

Bord Bia has invited six agencies to pitch for its consumer PR account. The agencies in question are Drury, Edelman, Elevate, Slattery Communications, WHPR and the incumbent, FTI Consulting. A decision on the awarding of the contract, which may run for up to three years, is expected before Christmas. The food promotion agency published a […]

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Curran to address RTS

RTÉ director general Noel Curran will deliver the keynote speech at this year’s Royal Television Society (RTS) Northern Ireland Dan Gilbert memorial lecture in the Europa Hotel in Belfast next Thursday. With over 20 years of experience in Irish broadcasting, Curran’s talk promises to “offer an insight into the challenges faced by RTÉ in a […]

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Camara appeals for laptops

Irish charity Camara Ireland has issued an appeal for donations of laptops for use in Irish schools. There has been a surge in demand for Camara’s educational technology packages and the charity has not yet sourced enough used laptops to meet this demand. With its waiting list growing steadily, Camara is asking companies and individuals […]

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UTV starts to staff up

As it plans to launch a new TV channel in the Republic in early 2015, UTV has launched a recruitment drive. In readiness for the launch, the company has advertised three senior positions – head of channel Ireland, based in Dublin; head of sales operations Ireland, based in Dublin and senior programme planner/scheduler, based in […]

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Cawley NeaTBWA wins Green Isle

Green Isle frozen foods has appointed Cawley NeaTBWA as its creative agency following a competition. It is understood Atomic, DDFH&B and Irish International, which has handled award-winning campaigns for Donegal Catch, also pitched. A Green Isle campaign, entitled Beat the Mealtime Brain Freeze, was recently devised by the new agency. The review was overseen by […]

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