ArchiveJanuary, 2014

One to Watch winners announced

Client executive Ailbhe Jordan and creative Dave Hurley have been chosen as the IAPI One to Watch winners for 2014. Jordan, who is joining MediaVest, was among four nominees for the executive award, along with Craig Dempsey, a digital planner at Carat; Orla Garrigan, junior project manager at In the Company of Huskies and Aisling […]

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18-34s rate smartphone highest

Eight in ten 18-34 year olds their TV, laptop and tablet before their smartphone. It is their ‘desert island’ device that they ‘cannot live without’. TV was selected by just seven per cent of the respondents and tablets still have a way to go to generate a major media impact., a report by Telefonica’s O2 Media […]

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Sky Sports extends opt-out

Sky Media Ireland (SMI) has added Sky Sports 3 and 4 to its live sport availability for Irish advertisers on TV. The move brings SMI’s representation to 31 channels with Irish feeds and follows the announcement of Sky’s new YouTube channel, Sky First Episodes (SFE), starting this Saturday. SFE allows viewers watch the first episodes […]

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TV watched 24 hours a week

The average Irish adult watches almost three and a half hours of television a day, or over 24 hours a week, viewing figures for last year released by TAM Ireland/Nielsen figures show. The viewing of live scheduled shows accounts for 91 per cent of TV time and just nine per cent is time-shifted with recordings […]

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Blinder merges with Max Films

One of Ireland’s top TV commercials production companies Blinder has joined forces with Max Films to form Pull the Trigger. The merger sees director Richie Smyth and director-producer Kieron J Walsh combine with producer and former journalist and student rights activist Maxine Brady. Smyth’s work includes award-winning campaigns for the ISPCC children’s charity (above) created […]

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Rothco rolls out Tiger posters for Chinese new year

With Chinese new year starting this Friday, Rothco is rolling out a series of Tiger beer posters and in-store work in Singapore. Client Asia Pacific Breweries (APB), headquartered in Singapore, wanted a campaign for 2014 to mark the occasion. With the help of New York illustrator Victo Ngai, the agency created ads centred around a […]

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IAPI brings back Rant Night

The Institute of Advertising Practitioners in Ireland (IAPI) is staging a second Rant Night, allowing adlanders a chance to speak frankly on industry issues. At this stage, IAPI has confirmed eight ranters will take to the podium in the Sugar Club next Wednesday. Dr Ken McKenzie of TCD will speak about the phoney war in […]

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Mediaworks lands Waterford Stanley

Mediaworks has been appointed to handle Waterford Stanley makers of Stanley range cookers and stoves. The agency is handling the roll out of new print, radio and online work. They had “conversations” with a number of other media agencies but no formal presentations were made, a company spokesperson told Marketing.ie. Marketing manager Eileen Slattery and […]

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McKenna chuffed by Musgrave sponsorship results

GAA commercial manager and Croke Park stadium director Peter McKenna  has welcomed the news that Musgrave brands SuperValu and Centra achieved the highest industry recognition from sponsorship last year. The Onside Irish Sponsorship survey showed Centra and SuperValu knocked 02 off the top spot last year due to its support for the All-Ireland hurling and […]

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Zoopla ends WBA sponsorship

Property price website Zoopla has decided not to renew its shirt sponsorship deal with West Bromwich Albion Football Club when the current contract runs out at the end of the season. The decision has been taken by Zoopla following an incident involving the club’s striker, Nicolas Anelka, over his controversial ‘quenelle’ goal celebration. The salute […]

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German discounters lead market

More Irish consumers are now shopping at Aldi or Lidl than at any of Ireland’s ‘big three’ grocers, Tesco, Dunnes Stores and SuperValu, a Behaviour & Attitudes study for Checkout magazine shows. The survey of 662 Irish shoppers found that a total of 62 per cent have shopped in either Aldi or Lidl over the […]

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CBS becomes Exterion Media

CBS Outdoor Ireland has now formally completed its rebrand as Exterion Media. The rebrand follows the acquisition of CBS Outdoor International by Platinum Equity last September. Platinum Equity is an equity firm specialising in mergers, acquisitions and operations. Exterion Media’s core business covers various out of home (OOH) formats, including transport, billboards, street furniture and […]

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ICAD salutes Johnny Ferguson

The Institute of Creative Advertising & Design (ICAD) is to pay tribute to adman and screenwriter Johnny Ferguson who died last year from cancer at the age of 50. In memory of their former president, ICAD will stage a show of 14 short films entitled Creative Shorts III at 7pm in the Sugar Club on […]

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