ArchiveJanuary, 2014

Mixtape wins Paddy Power gold for prank Olympics poster

Experiential and out of home campaigns agency Mixtape Marketing has been awarded a gold MAA Worldwide Globe award. The awards celebrate the ‘best of the best’ marketing campaigns from around the world. The gold was awarded for Paddy Power’s London France campaign. Mixtape sourced a small town in Burgundy called London and staged a Paddy […]

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Setanta rallies behind FIA events

Setanta Sports has confirmed that BT Sport has signed a deal to show exclusive live coverage of up to 26 stages of the FIA World Rally Championship (WRC), starting with the opening event of the 2014 season, the famous Rallye Monte Carlo, tomorrow (Wednesday, January 15). The WRC pits cars and drivers against each other […]

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AIB runs with major NFC push

AIB is promoting its new Me2U money transfer service on the biggest near field communication (NFC) enabled out of home (OOH) campaign to date in Ireland. The NFC element of the campaign consists of 500 Adshel six sheets, 10 fully wrapped bus shelters and 55 six sheets located in cinema lobbies across the country. Billboards, […]

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IAPI to salute women in adland

The Institute of Advertising Practitioners in Ireland (IAPI) has launched a new award to recognise outstanding talent shown by a woman in Irish advertising. The IAPI Doyenne Award is run in association with the Sunday Business Post. The award will be made on the merits of success, ability and leadership skills to a nominee showing the potential to […]

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Canacott departs from Publicis

John Canacott has quit as managing director of Publicis D to pursue other business interests, Marketing.ie has learned. Although no statement was made on his departure, Publicis Dublin managing director Padraig Burns confirmed that Canacott had left the group. It is believed he is currently considering his options. Canacott was central in developing Publicis D, particularly […]

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AAI to debate over-55s

The first Association of Advertisers in Ireland (AAI) Toolkit seminar of the year will debate the issue of the over-55s. MediaVest head of planning Andy Pierce (pictured) will discuss how older consumers are being ignored, whether or not they are brand loyal and to what extent they may present a significant opportunity for brands. Is […]

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Delany moves to Mediaworks

Mark Delany has joined Mediaworks as client director. An experienced planner, Delany was previously an account director at Aegis-owned Vizeum. His accounts portfolio included eMobile, Eircom consumer and PhoneWatch.  He started his media career with MediaVest, having graduated with a diploma in advertising from DIT. Among the accounts he will work on at Mediaworks are […]

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Gazette adds new city edition

Dublin Gazette Newspapers, publisher of free newspapers in the greater Dublin area, is to launch a city edition for the city centre and the capital’s bordering suburbs next month. DGN group editor Mimi Murray says the aim is to make the new Dublin City Gazette the focus of its seven weekly titles. Murray says it will […]

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Comedy course for PR people

Media training company Mediacontact.ie has launched what is said to be Ireland’s first comedy improvisation course for PR spokespeople. The company’s boss Jack Murray (pictured) said it is not a joke. He is looking for 12 PR people who want to try their hand at comedy. “We think that learning the fine art of stand-up […]

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Sky extends catch up

Sky customers can now catch up on their favourite TV from a total of 43 Sky and non-Sky channels, including TV3 from next week, at no extra cost. As well as the Sky channels, customers who connect their Sky+HD box to their broadband router will be able to watch catch up TV from an extended […]

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GroupM sees one per cent growth

Ireland’s advertising industry will see a one per cent growth rate in 2014, WPP’s GroupM says in its forecast publication, This Year, Next Year. While the growth is modest, it is in contrast with the downward trend over the past five years. GroupM says the growth will bring the Irish advertising market back to €735 […]

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Poster push for Dublin bikes

JCDecaux and Dublin City Council have launched an outdoor campaign to encourage Dubliners to join the Dublin Bikes public sharing scheme. As the number of cyclists in Ireland has increased hugely in recent years, the campaign is urging people to ‘join the revolution’ by signing up to the scheme. The French contractor believes it is […]

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Cawley NeaTBWA starts year with Electric Ireland win

Cawley NeaTBWA has begun the New Year on a positive note by winning all three strands in the Electric Ireland review. The Rathmimes agency run by Deirdre Waldron was defending its below the line and digital strands. Irish International, which is also an Omnicom agency, handled above the line creative work up to now. It […]

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