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Printer questions marketers' overuse of agency services

The founder and managing director of a Dublin printing company has questioned the wisdom of Irish marketers who are facing huge pressure on budgets continuing to use a host of different agencies to “target the same bunch of people”. Colin Culliton of The Printed Image said: “Do companies which are struggling with vastly reduced marketing […]

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Kerry goes whole hog with Denny home campaign

Kerry Foods is using the full resources of the JWT agency network in Ireland to launch an integrated campaign for its Denny pork products. Branding the theme ‘What does home mean to you, share it’, Kerry is asking Irish people to share what home means to them. Animated TV and press ads created by DDFH&B […]

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Training expert has designs on opening people's minds

Ian Kingston, founder and managing director, Essential Training, is the guest speaker at the next Design Business Ireland (DBI) Informs meeting. Kingston will talk on the theme ‘Open Your Mind’ by posing the question “are you a recessionist or an expressionist?” With a background in banking and insurance, Kingston has over 20 years experience in […]

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Leahy adds UK post at CBS Outdoor

Colin Leahy, managing director of CBS Outdoor in Ireland, is to become general manager sales and marketing at CBS Outdoor in the UK as part of a management reshuffle across the Irish Sea. Leahy, who joined CBS four years ago, having worked in sales and marketing at Diageo and JCDecaux, retains his role in Dublin. […]

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Harrington goes a fair way to putt sense on Lisbon

The Gift Grub slot on Ian Dempsey’s breaksfast show on Today FM this morning with Padraig Harrington using a golf analogy to explain the Lisbon Treaty resulted in thousands of texts and emails from listeners thanking the station for simplifying the referendum debate in lay man’s terms. Harrington’s alter ego teed up with… “Europe is […]

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Marketer of the Year entries have until Wednesday

The deadline for submissions for this year’s Marketer of the Year award is close of business this Wednesday, September 30th. From Cadbury’s Time Out to Barnardos children’s charity, Ireland’s best marketing talent has been recognised by the award since its launch in 1993. Marketer of the Year is organised by Marketing.ie and sponsored by Alternatives, […]

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BCI reports no short-term appetite for developing digital radio

Local radio stations have no plans to invest in a switch to digital radio in the short term and want a coherent, inclusive and co-ordinated approach to DAB radio in Ireland, a study carried out for the Broadcasting Commission of Ireland (BCI) has reported. The report is based on findings by Athena Research, run by […]

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O'Brien to headline journalism talk at NUI Galway

Businessman Denis O’Brien, who is currently embroiled in a power struggle with other shareholders and board members of Independent News & Media, will deliver the keynote address at a conference at NUI Galway on Friday, October 2nd. With the theme ‘Journalism of the Future: The Changes and the Challenges’, the event is being staged as […]

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Senator Norris named Ireland's gay icon

Senator David Norris was voted Ireland’s gay icon of the year at the first Gay and Lesbian Awards (Galas) ceremony. The independent politician and Newstalk presenter was presented with the Molly Malone Irish Gay Icon of the Year award. Ivan Bacik of Labour was named the Gay-Friendly Politician of the Year. Lesbian couple Katherine Zappone […]

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Goat's milk soap for Marie Keating fundraising efforts

Efforts to raise more funds for cancer research in Ireland have received a boost with the launch of a Pink Ribbon soap bar by the Marie Keating Foundation (MKF). The goat’s milk lemon-lavender scented soap is a 100 per cent natural, hand-made product. Its marketers, Make it Natural, will donate all profits from its sales […]

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O'Leary and Ganley go head-to-head on Arthur's Day

Ryanair boss Michael O’Leary and Declan Ganley of Libertas will today discuss issues for and against the Lisbon Treaty when they take part in a live radio debate before an audience on The Last Word with Matt Cooper on Today FM from 4.30pm to 7pm. Panelists on the Yes side taking part include Micheal Martin […]

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Late deals agent bucks struggling package trend

At a time when many holiday operators are finding it hard to stay in business, Irish travel company LateDeals.ie has recorded its best month ever. Both the company’s volume and value of sales for August were up by 38 per cent on the same month last year. LateDeals.ie director Juan Cullen said that with many […]

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'Buzz Marketing' author for MII national conference

Mark Hughes, author of ‘Buzz Marketing’, who grew eBay’s Half.com from zero to eight million users in under three years, is among the line-up of speakers who are due to address the 30th national marketing conference in the Four Season hotel in Dublin on Wednesday, November 4th. Organised by the Marketing Institute (MII), the theme […]

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