Blog RSS feed for this section

02 marketer spreads good vibrations

02’s head of brand and marketing communications in the UK, Shadi Halliwell, is launching a range of luxury sex toys with the full support of her employer. Halliwell launched Shy vibrators three years ago but she now hopes to secure retail shelf space for an extended line. She described Shy as the ‘Prada of sex […]

Read more

TV3 in two-show deal with Bank of Scotland

Bank of Scotland (Ireland) is to sponsor two high-profile shows on TV3, Tonight with Vincent Browne and a new Sunday business programme, Business Matters, presented by former Fine Gael minister and Celtic Bookmakers founder Ivan Yates. The two parties agreed a one-year deal with an option to renew but no details of the value of […]

Read more

The Gloss returns as Irish Times insert

Upmarket women’s magazine The Gloss will no longer be sold as a standalone publication and instead will be inserted into copies of The Irish Times on the first Thursday of the month as and from September. Paul Farrell, commercial director, The Irish Times and chairman of the Marketer of the Year judging panel, said The […]

Read more

Adman drums up new interest in The Lookalikes

It’s not just Take That and Horslips who are getting back together… After a 30-year break, Mike Mesbur, creative director, Y&R Ireland, will join his three fellow musicians on stage when the iconic early Eighties band The Lookalikes reunite for a once-off show at The Button Factory in Dublin’s Temple Bar on Saturday, September 5th. […]

Read more

Ireland's ad galacticos star in RTE documentary

Some of the best known names to grace Ireland’s advertising industry between 1960 and 1980 feature in a one-off documentary to be shown in on RTE 1 Television in early September. ‘Ireland’s Mad Men’ will profile some of the most popular and successful ad campaigns and will include interviews with top agency creatives. Among those […]

Read more

Fellowship opportunity in food marketing

A chance to be part of a 12-month action learning programme at the UCD Michael Smurfit Graduate Business School is being offered to 25 people. The Bord Bia Marketing Fellowship presents candidates with a chance to get hands-on experience with some of Ireland’s top food marketers and to gain a postgraduate qualification. Participants’ time will […]

Read more

Tayto onion crisps spring back

Largo Foods has done a Cadbury’s Wispa-style turnabout and is to bring back their Tayto spring onion crisps in limited edition packs next week. The move follows a public appeal on the Gerry Ryan Show on 2FM. Rita Kirwan, marketing director, Largo Foods, said spring onion-flavoured Tayto had been out of production for over a […]

Read more

Kerry Katona sacked by Iceland

Singer and celebrity figure Kerry Katona has been dropped by Iceland from its ad campaigns following a front page story which appeared in the News of the World last Sunday showing the former Atomic Kitten star allegedly snorting cocaine. A spokesperson for Iceland said it was “impossible” for Katona to continue fronting their campaigns. Katona […]

Read more

Press must determine consumer wants and deliver on them

The newspaper industry needs to work out what people want and deliver on those needs and the reason why they have fallen on hard times is through their own mistakes, leading US writer and satirist and newspaper columnist Garrison Keillor said in an interview on RTE Radio. Speaking to Myles Dungan on the Today show, […]

Read more

McDonald's arches towards golden oldies

Fast-food restaurants staffed by people over 60 help increase profits and improve customer satisfaction by an average of 20 per cent, McDonald’s has reported. The experience of older staff, their work ethic and dealing with people face-to-face were cited as reasons for the improvement. But despite the findings, which were based on studies at Lancaster […]

Read more

Dubai tops duty free sales

Dubai Airport now boasts the world’s top duty free with sales of $1.1 billion last year, a report by the independent Generation Research agency indicates. Dubai Duty Free (DDF) pipped London Heathrow and Seoul International Airport, both of which just exceeded $1bn sales. Global duty free and travel retail sales amounted to $37bn last year, […]

Read more

Britney is gifted revenue by Facebook

Britney Spears is hoping to exploit her popularity on Facebook by selling ‘virtual gifts’ for $2 a pop, Brand Republic reports. The singer, who has just short of two million Facebook fans and who is currently on a world tour, has a range of branded gifts which can be sent between users of the social […]

Read more

Iceland to launch passion pizza

A report by sex columnist Anne Sexton in the current issue of Hot Press claims that Iceland, the British food retailer with stores in Ireland, is said to be developing an aphrodisiac pizza called Pizzagra – a sort of edible Viagra. Pizzagra toppings include artichoke, asparagus, ginger, garlic, onions, chocolate, strawberry and banana – all […]

Read more