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RTE scored two million viewers with Paris match

The second leg of the World Cup qualifier play-off between France and the Republic of Ireland in the Stade de France (pictured) in Paris on Wednesday night attracted over two million viewers, the highest TV audience of the year so far and the highest audience for any sporting event since 1995. RTE reported that 1.07m people […]

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Dara O'Briain for Marketing Society Christmas lunch

Comedian and broadcaster Dara O’Briain, widely known for hosting Mock the Week on BBC 2, is the special guest at the Marketing Society Christmas lunch in the Shelbourne hotel on Friday, December 11th. The society’s chairperson, Valda Boardman, said tickets for the event, priced €150 each, were selling fast but as of today there were […]

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Handball may hinder Henry's future as a brand ambassador

There is speculation today that Thierry Henry’s reputation as a model sportsman may be seriously tarnished by his handball offence which led to the vital goal in the World Cup qualifier play-off game against Ireland in Paris last night. Henry has long been feted as the ideal football talent, a global icon in various campaigns. […]

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Chemistry's spoof Sarkozy viral generates 750,000 hits

Dublin ad agency Chemistry has claimed that its ‘Sarkozy Letters’ ‘ viral campaign has attracted over 750,000 hits worldwide. The viral is about supposedly heated correspondence between French and Irish diplomats and was created in the run-up to last week’s Ireland-France game to show the agency’s online capabilities. The idea centred around the alleged confusion that […]

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Crichton shapes Murray's new MCsquared consumer division

Nicky Crichton has taken charge of a new consumer and brands division at PR agency Murray Consultants. Called MCsquared,  the branding is aimed at giving Murrays a more contemporary image and help generate a stronger presence for the long-established agency among Ireland’s FMCG marketers. Murray’s built a huge reputation for itself as one of the […]

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BMW wins London 2012 contract

BMW is to be the automotive partner of the London Olympics and Paralympic Games in 2012. The German company will provide the 4,000 or so vehicles which are required at the Games to transport athletes, officials and marketing partners. The company will showcase electric vehicles as part of its role in London 2012. During the Games, […]

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Ireland on Channel 7 Down Under

Tourism Ireland has launched its first major TV campaign in Australia in over seven years.  The creative was developed by JWT, under the brand tagline rolled out this year, ‘Go Where Ireland Takes You’. The TV ads aim to capture the spontaneity and fun of holidaying in Ireland and to show some great experiences Australians […]

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McCann's go with Tayto blockbuster

McCann Erickson has launched a new TV campaign to promote the new Mr Tayto book, The Man Inside the Jacket. The TV commercial uses a concept synonymous with the release of a movie blockbuster. The book was written by Double Z while the design was handled by Four5One. The rendering of the Mr Tayto images […]

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Selling rights to Lords just not cricket

The MCC has denied a report in The Times of London that it plans to follow the lead of Premier League football clubs like Arsenal by selling the naming rights to Lord’s to fund a £400 million redevelopment of the famous cricket ground located in south London. The MCC plans to expand capacity at the 195-year-old […]

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RTE agrees a deal to show second World Cup play-off in Paris

RTE is to show the second leg of the Republic of Ireland’s World Cup qualifying play-off against France in the Stade de France in Paris tomorrow following a breakthrough in negotiations with the French TV company which owns the rights. The match will also be broadcast on RTE Radio 1. Speaking on Today with Pat […]

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Sunway adopts honeymoon idea

Irish tour operator Sunway has come up with an idea to try and seduce engaged couples by urging them to suggest to their wedding guests that they pool together and pay for their dream honeymoon. They want couples to register with them and get their wedding guests to commit a sum of money towards their […]

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New car show for 3e

Ireland’s only motoring show with Irish cars, locations and hosts starts this Friday on when Xccelerate takes to 3e screens at 7pm.  Produced by City Productions, the show is presented by motoring  journalist Conor Twomey and broadcaster Rachel Wyse. Xccelerate is aimed at both men and women of all ages. The show will deal with all types […]

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Barnardos launches pre-Budget ads

Barnardos, the children’s charity which has  the maxim ‘Where no child gets left behind’,  commissioned Creative Inc to develop a pre-  budget campaign aimed at protecting  Ireland’s most vulnerable children from the  worst effects of the upcoming budget. While it is clear that difficult decisions have to be made in the current economic context, Barnardos […]

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