Irish International has been appointed to handle Aviva. It is understood that the account move was prompted by the recent pitch for Liberty Insurance. Following a six-way review, involving Cawley NeaTBWA, Chemistry, DDFH&B-JWT, Irish International, Owens DDB and Rothco, Liberty selected Rothco. The development posed a conflict of interest and Aviva decided to hand its […]
Archive2012
Boys and Girls press ahead
Boys and Girls is the overall winner of National Newspapers of Ireland (NNI) Press Ad of the Year for its ‘Kill Your Cravings’ campaign for Slimsticks weight loss products. Judge Neil Dawson, executive creative director of BETC in London, said the ads were “insightful and a fun way of addressing the issue”. The ads show […]
James replaces McPartlin at Carat
Mindshare Ireland’s planning director Mark James is to join Carat as strategic director in place of Peter McPartlin who left the Aegis group to become chief executive of Today FM. James joined Mindshare from Universal McCann where he was media director of the Interpublic group’s Manchester office for six years. James was also media manager […]
An Post confirms awards details
This year’s An Post integrated direct marketing awards will take place in the Mansion House on Thursday, May 3. The closing date for entries is April 5. With five categories, sector, media, strategy and special awards, there is also a chance to win a direct mail campaign to the value of €5,000 in the new […]
Oliver to open Taste of Dublin
British celebrity chef Jamie Oliver will launch this year’s seventh annual Taste of Dublin festival in June. Oliver will also give a live cooking demonstration on stage in Ireland for the first time. Oliver will be joined at the festival by Valentine Warner, Thomasina Miers, Rachel Allen, Oliver Dunne, Ross Lewis and Derry Clarke. Last […]
OMD tops Gunn media list
Omnicom’s OMD has again been ranked by the Gunn Report for Media as the most creative agency network based on award winners lists worldwide. OMD, which topped last year’s league with 176 points, has held the number one spot since the report’s launch in 2004. Mindshare was in second place with 161 points. Starcom ended […]
Image Now acquires DirectBrand
Image Now branding and film production has acquired the DirectBrand digital agency for an undisclosed sum. The deal allows DirectBrand, founded by Stephen Stynes, to operate independently as part of the Image Now group. Stynes, who worked for Owens DDB and spent some time in Spain before setting up DirectBrand 11 years ago to provide […]
Irish Sun to launch Sunday edition
Oliver Keenaghan, general manager, News International Ireland, said: “While our competitors face difficult times and have cut back expenditure, we will continue investing in our two Irish publications – the Irish Sun and The Sunday Times. We’re excited about the future plans we have in place for these newspapers and believe this continued investment in […]
Meteor creative out to pitch
Mobile phone company Meteor is seeing agencies as part of a review of its creative advertising activities. The Eircom-owned operator has asked Boys and Girls, Ogilvy, Rothco and its incumbent, Publicis QMP, to pitch. Meteor has embraced offbeat and sometimes zany messages to target its mainly youth market in recent years. The Meteor review follows […]
National Lottery stays at DDFH&B
DDFH&B-JWT has been retained to handle the National Lottery after a protracted creative review which included three other agencies – Irish International, Publicis QMP and Rothco. Media, which is handled by Starcom, was not part of the review. The lottery, run by An Post, raised €243.7 million for “good causes” in 2010. But given that […]
Bravo backs Focus Ireland
Outdoor advertising contractor Bravo has named Focus Ireland as its nominated charity of the year. Focus Ireland’s vision is that “everyone has a right to a place they can call home” and the charity works to make this vision a reality for people through its support services, prevention work and housing. Bravo will be helping […]
Banotti new IAPI chief executive
Tania Banotti has been appointed chief executive officer of the Institute of Advertising Practitioners of Ireland (IAPI) in place of Sean McCrave who retired last October. Banotti was chief executive of Theatre Forum Ireland since 2003 where she helped grow the organisation as the voice for the country’s performing arts. Experienced as a lobbyist and […]
