RTE and Ireland’s independent radio stations have combined to run a new episode in the series of radio promotion campaigns. If You Want to Be Heard is the theme of the fifth annual Choose Radio push urging advertisers to invest in radio by showing its power and reach. Jointly developed by the Independent Broadcasters of Ireland […]
Archive2013
O'Meara to chair ASAI
Former Young’s boss Sean O’Meara is to replace Ed McCumiskey as board chairman of the Advertising Standards Authority of Ireland (ASAI) at the start of July. O’Meara joined Youngs in 1986 as an account director and served on the board. Four years later, he became managing director. In 1994, he was made CEO and chairman […]
Ogilvy Lion winner at Cannes again
Ogilvy Dublin’s work for the ISPCC has again been rewarded with a bronze Lion at the Cannes Advertising Festival, the first time an Irish agency has won back to-back Lions. The radio ad for ‘Stupid Little Bitch’ was created by Ogilvy’s Des Kavanagh and Laurence O’Byrne. Last year, the ISPCC’s TV ad, ‘I Can’t Wait’, […]
Brown to chair Target McConnells
Gary Brown is to take over from agency veteran Pat Donnelly as chairman of Target McConnells. Donnelly is selling his interest in the agency to pursue other business interests. Brown and Target McConnells managing director Geoff McGrath worked together at Target Marketing for several years, during which time the agency built a vibrant business and […]
Rae gets editor-in-chief job
Stephen Rae has been appointed by Independent News & Media (INM) as editor-in-chief of the Irish Independent, the Herald and Sunday Independent. Rae, 46, took over from Gerry O’Reagan as editor of the Irish Independent last September. He is a former editor of the Evening Herald, as well as the paper’s deputy editor and security […]
Huberman fronts for Newbridge
Actress and author Amy Huberman is the new face of Newbridge Silverware. The wife of rugby star Brian O’Driscoll features in a new TV, cinema, print, radio and digital campaign created by DDFH&B, with media by Mindshare. Up to now, Newbridge advertising was handled in-house, with images of screen legends Grace Kelly, Greta Garbo and […]
McCann's gets obesity campaign
McCann Dublin has been appointed to handle the Safefgood childhood overweight and obesity campaign on the island of Ireland. The campaign is due for launch in late September. The brief requirements says that obesity prevention is an international public health priority and there is growing evidence of the impact of overweight and obesity on short-term and […]
3,000 ecommerce staff hired
A hiring trend study of Ireland’s top 15 ecommerce companies, 12 of which are multinationals and three of them Irish, shows a combined total of 3,000 hires in the last year, research by Prosperity Digital Recruitment indicates. Almost half of the hiring by multinationals is for client roles: account management, sales and other support duties. […]
Chemistry seeks account manager
Ad agency Chemistry wants to appoint an account manager. Managing director Ray Sheerin says the successful candidate should be educated to third level degree stage, will have at least five years agency experience, with a good mix of disciplines across a range of sectors. Ideally he/she will have a great track record of delivering effective […]
NCA moves to MediaVest
The National Consumer Agency (NCA) has switched its media buying from OMD to MediaVest after a formal tender process. The body, whose purpose is to defend consumer interests in Ireland, traces its origins to the launch of the Consumer Strategy Group (CSG) nine years ago. The CSG presented its report, Making Consumers Count, to the […]
Food champions search underway
Fáilte Ireland has launched a campaign to find 12 food champions to help build Ireland’s reputation as a a food tourism destination. Members of the public are asked to nominate people with a resounding passion and faith in Irish produce, individuals who could influence food tourism on a regional basis. The 12 contenders must be […]
TV figures up in first quarter
TV viewing figures for the first three months of 2013 show that Irish adults aged 15 and over watched TV for an average of three hours 49 minutes each day, three minutes more than the same period last year, Television Audience Measurement (TAM) Ireland reports. As much as 91 per cent (three hours 29 mins) […]
HSE moves to Carat
Aegis-owned Carat has won the Health Service Executive (HSE) media buying and planning following a three-way competition with Group M’s Mindshare and the incumbent, Core Media’s MediaVest. The HSE is Ireland’s publicly-funded body responsible for the provision of universal health and personal social services. The executive was established by the Health Act 2004 and officially […]
