Dubliner John Saunders, president and CEO of PR agency FleishmanHillard, has been named in PR Week’s Power List today. It is seen as a major honour for Saunders and the 85 FH offices he runs worldwide. The PR Week Power List names the top 50 most influential people in global PR across the board. PR Week […]
Archive2016
Ogilvy again top network at Cannes
Ogilvy & Mather has been named Network of the Year for the fifth time in a row at the Cannes Lions. The network achieved 120 Lions, including one titanium, one glass Lion and four grand prix awards, across 31 offices. Mike Mesbur, creative director, O&M Ireland said being part of the most creative network at Cannes […]
Low prices not top priority for shoppers
Product availability and quality are the prime considerations when it comes to where Irish shoppers choose to buy their groceries, a new Nielsen survey on global retail growth strategies shows. The study of grocery shopping habits, which polled 30,000 online consumers in 61 countries, reveals that 60 per cent says Irish shoppers value products in stock […]
Elverys Intersport signs up to Connacht Rugby
Sports chain Elverys Intersport is the new sponsor and retail partner of Connacht Rugby. A new three-year deal was signed for an undisclosed amount. The club just had its best season by winning the Guinness Pro12 and its first trophy in 131 years. Seven Connacht players joined Ireland’s tour to South Africa with games in Capetown, […]
Foley returns to airwaves with Red FM
Ray Foley makes a return to radio this weekend with Cork’s Red FM. Foley will wake up Corkonians for a 12-week series every Saturday between 7am and 10am. An award-winning DJ, Foley currently co-presents the 7 O’Clock Show on TV3. He presented the lunchtime show on Today FM for six years and the Irish version […]
Barney to entertain toddlers on 3e
Kids’ favourite Barney will be on 3e’s new 3Kids children’s strand. Barney & Friends will be joined by The Wiggles, Teletubbies, Origanimals, Babar and the Adventures of Badou. 3Kids will air seven days a week from 7am to 10am and front and centre of the channel’s new children’s TV strand are two new faces – presenters Claire Flynn […]
Today FM rejigs its weekend schedule
Today FM is launching a new weekend schedule with Hector O’hEochagáin and Danny O’Reilly from The Coronas. The refreshed line up will see Alison Curtis extend her Saturday Breakfast show to a Sunday morning slot, while Sunday Business Post arts journalist Nadine O’Regan will host ‘Songs in the Key of Life’ on Sunday nights on the […]
More Irish people get news from social media
Some 52 per cent of Irish consumers now get their news from social media sites and international research by the Reuters Institute suggests 12 per cent say social media is their first call for news. Now in its fifth year, the annual digital news report points to the widespread use of smartphones, social media as […]
Rothco tells Ireland’s Ancient East story
After the marketing success of the Wild Atlantic Way, Fáilte Ireland has launched a campaign for the country’s Ancient East attraction. Fáilte Ireland’s Noel-John McLoughlin says the challenge with Ancient East is that Irish people believe they already know all that the region has to offer. So how do you influence people on something they […]
Ireland-Sweden game scores over 1m viewers
The Republic of Ireland’s first match in Uefa Euro 2016 against Sweden was the highest-rating TV show of the year so far. RTÉ reports that an average of 1.08m viewers watched the group E opener between the Republic of Ireland and Sweden on RTÉ2 as Martin O’Neill’s men got their Euros campaign underway with a 1-1 draw […]
Santa Rita wines sign up to Arsenal
Viña Santa Rita has agreed a three-year partnership with Arsenal FC, making its flagship Santa Rita the official wine of the Barclays Premier League club whose squad includes Chile’s Alexis Sánchez. The tie-up is framed within the context of the new ‘Living la Vida 120’ campaign. Nielsen reports Santa Rita as the best selling wine in the […]
Starcom retains Musgrave business
Marketing.ie has learned that Musgrave retail group has retained Core Media group agency Starcom to handle its SuperValu and Centra buying and planning. The €7 million account was put out to pitch with two other agencies, GroupM’s Mindshare and Dentsu Aegis Network’s Vizeum, competing. The creative, which is with DDFH&B, was not up for review. […]
Euros to help lift national mood
Research commissioned by Republic of Ireland football sponsor Three mobile tapped into the emotions of Irish football fans ahead of the Euros. Most of us – 93 per cent – expect a lift in the national mood of with 15 per cent even suggesting the summer of Irish football produces a baby boom. In the […]
