The Sunday Times, published by Rupert Murdoch’s News UK & Ireland, has a new design typeface and layout which aims to underline the newspaper’s purpose to “provide readers with quality journalism, information and ideas that prepare them for the week ahead, whether in their professional or personal lives,” a statement issued on behalf of the […]
Archive2017
Skoda strikes notes with National Concert Hall
Skoda is undertaking a year-long sponsorship of the National Concert Hall (NCH). The agreed contract fee was not disclosed. The sponsorship sees the inclusion of the car brand in various marketing activities run by the National Concert Hall, allowing Skoda to target the 65,000 NCH annual patrons and the concert hall’s 70,000 followers on social […]
Goodbye Hailo as MyTaxi ads hail down fares
MyTaxi is the new name for Hailo and to get the message out there to consumers a €5 million marketing campaign is now hitting the streets. The ads are driven by out of home (OOH), digital, vehicle livery and driver incentives. Billboards with catchy lines will be hallmark of the creative campaign, with online videos and […]
Gibneys agrees to partner with TorranceCo
PR agency Gibney Communications has agreed a strategic partnership with independent New York firm TorranceCo to broaden the offering of both agencies. Gibney Communications executive chairman Ita Gibney (above) said in a post-Brexit era and with considerable uncertainty ahead in global business, such an alliance makes […]
OwensDDB and Firstcom agencies to merge
A merger between OwensDDB and Firstcom is in the final stages of agreement with a deal due to be formally announced in the coming weeks, Marketing.ie has learned. OwensDDB came about as a tie-up between Peter Owens and Omnicom’s Doyle Dane Bernbach. While there is no equity involved, the two agencies have Volkswagen as a […]
Grey changes name to show surge in racism
Back in 1917, two Jewish businessmen, Lawrence Valenstein and Arthur Fatt, set up an ad agency. But as racism was rife at the time, the duo decided not to use their names but rather the word that described the colour of the agency’s wallpaper – grey. With the rise in racism and the so-called alt-right […]
Mother makes giant boob to highlight feeds
London ad agency Mother caught the public imagination last Sunday to mark international Mother’s Day in this part of the world. As Adweek reported, anyone walking around the Shoreditch area of the city could hardly avoid seeing a giant inflatable boob with a prominent nipple sitting on top of a building. Said boob wasn’t there solely for […]
Foley joins breakfast show at Cork’s Red FM
Ray Foley is joining Cork comedian Jason Coughlan as the new breakfast co-host on Red FM. Breakfast with Ray & Jay was announced at an event with Irish rugby legend Ronan O’Gara and Cork musicians Brian Deady and Stephanie Rainey to mark the station’s third anniversary relaunch. Coughlan has presented Breakfast for the past seven years. […]
INM signs up as Guinness Pro12 media partner
As three out of the four Irish provinces look likely to make the final series of the Guinness Pro12, smashing current records, Independent News & Media (INM) has agreed a deal to become the championship media partner. The deal allows INM readers access to the closed ‘Captain’s Runs’ at the Aviva Stadium ahead of the final […]
Malones lend support for cystic fibrosis push
Blanchardstown engineering and safety services group Malones has signed up as the title sponsor for the nationwide advertising campaign to raise awareness of 65 Roses Day appeal for vital cystic fibrosis services. The 65 Roses Day takes place on Thursday, April 13. Radio ads for Cystic Fibrosis Ireland (CFI) will work on getting the message […]
Gove to speak at Times Brexit breakfast
British Conservative MP and one of the leading campaigners for Britain’s withdrawal from the EU Michael Gove will talk at a breakfast event hosted by the Ireland edition of The Times in the Conrad Hotel in Dublin next Friday. Gove famously withdrew his backing for Boris Johnson as the former Mayor of London was set to […]
Hofler joins MEC global marketing board
MEC Ireland’s deputy managing director Aoife Hofler has been selected to join the agency’s global marketing board. The position was open to all of MEC’s 5,000 worldwide employees. The global marketing board is responsible for building the GroupM agency’s reputation globally and help MEC become a top B2B marketer. “I’m delighted to have been selected […]
Ulster Banks goes OOH with Apple Pay
Ulster Bank has launched an out of home campaign to launch Apple Pay. The campaign uses creative by In the Company of Huskies with media by Core’s MediaVest and poster specialist PML. The campaign comprises 48 sheets, 96 sheets, Golden Squares, bus shelters and digital panels. The bank’s app was the first to offer TouchID […]
