Four in ten public relations and communications professionals in Ireland expect budget spend on PR to increase in 2017, a survey of Public Relations Institute of Ireland (PRII) members indicates. Of these, 43 per cent expect their clients’ budgets to increase, while just over a third of those who work in-house expect their budgets to grow this […]
Archive2017
AIB’s new ads turns mortgages on heads
AIB and its agency Rothco has rolled out a new campaign which aims to challenge the way hopeful home-owners look at the commitment of a mortgage. Directed by Zak Emerson, ‘The Last Repayment’ shows real AIB customers who have just completed their mortgage. The stories told by the couple in the TV commercial are completely their […]
Molloy presents TV3’s rugby show
Former Leinster and Ireland rugby international Gordon D’Arcy and comedian Gary Cooke of Apres Match fame will help kick off Joe Molloy’s new rugby entertainment show on TV3 tomorrow night. Called Clubhouse, the show takes a lighthearted look at the week’s big rugby stories, which last weekend centred around the start to the Six Nations tournament. Clubhouse will […]
Kinetic gets Coke more mobile with Ad2One
Out of home (OOH) specialist Kinetic has agreed a deal with Ad2One to further integrate Out of Home (OOH) and mobile campaigns. The partnership allows clients to tie-in a mobile display campaign using Near technology with an OOH campaign. Coca-Cola was the first client to sign up to the service with a campaign promoting a mini […]
Sonya Lennon struts her stuff for Audi
Irish fashion designer Sonya Lennon has been signed up as an official brand ambassador by Audi. The German car maker says the collaboration with Lennon reflects the Audi ad slogan, Vorsprung durch Technik, created by British agency Bartle Bogle Hegarty, which aims to highlight progressiveness, creativity and design to inspire car buyers. Lennon has been […]
Der Spiegel’s Trump cover gets major reaction
Influential German weekly news magazine Der Spiegel released its cover of the upcoming edition with an illustration of President Donald Trump holding the decapitated head of Lady Liberty, sparking widespread reaction on social media. ‘America First,’ reads the headline, as blood drips down from Liberty’s head while Trump triumphantly holds a bloody knife. The image […]
Tropicana backs MacSweeney’s show
Tropicana has signed up as the official partner of Today FM’s Early Breakfast Show with Paula MacSweeney. The presenter launched her 5am-7am weekday show last July. The six-month deal extends to the showbiz news on the Ian Dempsey Show and includes eight stings a day and ten cross station promos each week, digital content and monthly […]
Sky settles price dispute with Eurosport owner
The carriage row between Sky and Discovery Communications, which threatened a blackout of Eurosport and other channels from Sky’s platform, has been resolved. A statement from Stephen van Rooyen, Sky’s chief executive for the UK and Ireland, said a new deal was concluded on “the right terms” after Discovery accepted BSkyB’s proposal. During coverage of […]
Diageo re-enters whiskey market with Roe & Co
Diageo announced today that it is getting back into the Irish whiskey market in response to growing demand for the spirit internationally. Diageo’s new whiskey, Roe & Co, will be distilled at the group’s Ireland headquarters at St James’s Gate, with plans for a €25 million investment in a whiskey distillery in the site’s former Power […]
O’Keeffe steps down as MD at Electric Media
Michelle O’Keeffe has made the personal decision to step down as managing director of the Electric Media, after eight years with the company. She joined the business to run Media Brokers in 2010 and was promoted to managing director three years later. She plans to take at least a year out of her career to […]
Al Porter to host lunchtime show on Today FM
Today FM has signed comedian Al Porter to present its lunchtime show, following the reshuffle prompted by Anton Savage’s sudden departure from the mid-morning slot before Christmas and Dermot & Dave transferring from lunchtime to replace the PR man. Porter’s announcement was filmed live on Facebook during the Dermot & Dave show. Dermot & Dave […]
Loving’s Ruth Negga among Oscar nominations
Ruth Negga, Colin Farrell’s black comedy The Lobster and Irish costume designer Consolata Boyle have been nominated for awards at this year’s Oscars. For her lead role in Loving, Negga has seen off strong competition, including Amy Adams (Arrival) and Annette Bening (20th Century Women), to win a place on the five-strong shortlist. Negga will […]
Butter spreads its influence with Heidrich signing
Dublin TV commercials production company Butter has signed international director Hanna Heidrich. Among the TVCs Heidrich has directed for global brands are Stella Artois, Levis, Trivago, Opel, Mercedes, Ikea and HBO. Butter’s Michael Duffy says she has won over 40 international awards for her work. She is based in Berlin. Butter’s recent commercials include Toyota, Aldi (above), Tesco […]
