Communicorp Media has launched AudioXi, which it claims is Ireland’s largest digital audio exchange and could be set to transform audio advertising. It allows audio content creators and aggregators to consolidate in one place providing audience scale that radically changes the way in which Irish brands and agencies buy digital audio. AudioXi is headed up by Rob Timony, who […]
ArchiveSeptember, 2018
Cork on red alert as rebrand kicks off
Some of Cork’s landmark buildings, including City Hall, County Hall, Port of Cork, UCC, CIT’s City Centre Hub on Grand Parade, The Capitol and One Albert Quay, are turning red this week to mark the launch of a new brand to promote Cork. The ‘We are Cork’ brand will market the city and county as […]
Top names proposed for Ultimate Marketer award
Every year, since 1993, there’s only been one winner. But now Marketing.ie is looking for Ireland’s top marketer over the last 25 years. To help celebrate the silver jubilee of Marketer of the Year™ readers are invited to name the person who they believe – through the use of strategy, innovation, and impactful communications – has achieved […]
SMS top mobile channel for in-store promos
Despite there being more sophisticated ways to interact with brands, for most shoppers, SMS remains the preferred mobile channel for entering in-store competitions, the latest Return2Sender survey on mobile marketing trends indicates. The B&A study shows that while shoppers aged 25-35 are heavy social media users, they still use SMS most often. Return2Sender’s Donald Douglas […]
INM to host tech security seminar in RDS
Independent News & Media will hold a seminar on IT security by discussing issues relating to risk awareness, privacy and the recently introduced GDPR at the third annual Dublin Information Sec 2018 in the RDS Concert Hall on Monday, October 15. The keynote speaker is Mikko Hypponen, an international expert on computer security and online […]
Pat Kenny agrees two-year Newstalk contract
Pat Kenny has agreed a new two-year contract with Communicorp’s Newstalk talk radio station. The broadcaster will continue to host his three-hour Pat Kenny Show weekdays from 9am. In the latest Ipsos mrbi JNLR figures, published in July, Kenny’s show recorded an increase of 4,000 listeners, giving it an all-time high listenership of 152,000. However, Ivan […]
Entries invited for 2018 Love Irish Food awards
Love Irish Food have launched its annual brand development award. To date, and including this year’s award investment of €75,000 in ad space across Exterion Media’s retail portfolio, Love Irish Food has given €1 million in media and creative content to support Irish brands. Last year’s award winner was East Coast Bakehouse’s Alison Cowzer. The […]
New Dublin-Lisbon daily flights next year
Portuguese airline TAP is to launch a new double daily service between Dublin and Lisbon from next April. The new route will bring additional choice for passengers travelling between Dublin and Lisbon and will also offer convenient onward connectivity to South America and other locations via TAP’s global network. Lisbon, pictured above, is one of Europe’s […]
Group Think have big plans for Irish strategists
Group Think, the community for strategists and agency planners, is setting up in Dublin. The body was launched in London in 2016 by James Lees, Arthur Perez and Conor Barry in a bid to combat adland’s dwindling training budgets and help strategists widen their skills. Group Think aims to create a community for Irish strategists now and […]
Sharks entries deadline extended to Friday
Due to popular demand, the Kinsale Shark Awards deadline has been extended to midnight this Friday, September 14. Coy Communications’ Mark Denton and Merman comedy director of Motherland Juliet May have joined Uncommon founder Nils Leonard and AMV BBDO creative partner and head of art Rosie Arnold as this year’s speakers. Arnold is also president of this year’s […]
