Cornmarket financial services is to sponsor the Breast Cancer Ireland (BCI) education and awareness programme for teachers and TY students countrywide. The programme aims to encourage and educate women about good breast health from a young age so that if an abnormality occurs it can be identified early and the treatment outcome will be more […]
Archive2018
Shows go on as BGE renews theatre contract
Bord Gáis Energy (BGE) is to extend the sponsorship of the Bord Gáis Energy Theatre until 2026 following an agreement with Crownway Entertainment. Details of the deal were not disclosed. The venue entertains half a million theatre goers annually with a diverse programme of entertainment, including major West End productions of shows like Wicked. BGE […]
HSE set to move its media to Spark Foundry
The Health Service Executive (HSE) plans to move its media buying and planning account to Core’s Spark Foundry, Marketing.ie has learned. The transfer follows the Office of Government Procurement (OGP) organising a tender where all five of Ireland’s largest media agencies were invited to pitch. The account was previously handled by Carat. The five agency […]
Dublin Airport to get new direct flight to Dallas
American Airlines is to operate a new Dublin-Dallas Fort Worth summer flights service from next June. The daily service will be Ireland’s first direct flight to Dallas, which is the US’s largest hub for connecting traffic. It will improve connectivity from Ireland to Texas and also to a large number of onward destinations in the US […]
Paddy Power ‘hears confessions’ for Pope’s visit
Betting firm Paddy Power has erected a giant drive-thru confession box to “help the people of Ireland repent decades of sins in seconds” ahead of the Pope’s visit this weekend. PP have built the 13-metre-wide x 12m high x 26m high structure near the Phoenix Park in Dublin, where crowds of up to half a […]
Škoda in driving seat for Pope Francis’s visit
Škoda Ireland will be the official car partner to the World Meeting of Families 2018 and the Papal visit later this month. When Pope Francis touches down in Dublin on the morning of Saturday week, he will be transported to Áras an Uachtaráin in a Škoda Rapid. Three identical vehicles, each fitted with unique identification […]
Cork, Galway and Dublin get friendly nod
Three Irish cities – Cork, Galway and Dublin – have made it into the world’s top 10 friendliest cities in the annual reader survey of US magazine Condé Nast Traveler. Cork is in third position, Galway is at number five, with Dublin coming in eighth place. Every year, the magazine asks its readers to decide on their favourite […]
Thai cave rescue of soccer team top story
The Thai cave rescue was the most important news story in Ireland in June and July of this year the latest Cultural Index from the research division of Core indicates. The index examines awareness among the general public of the top news stories making headlines and the importance of such stories in the context of Irish […]
Javelin copywriter Tiffany Rose wins Young Sharks
Javelin junior copywriter Tiffany Rose, 23, is the winner of the Young Sharks creative advertising competition for her radio script ‘Sorry’, which was judged to be the winner by BBDO Dublin’s Jean Donovan. The entry beat some tough competition from over 100 entries to win herself and a colleague an all-expenses paid trip to next month’s Sharks in […]
Maktus provides some laughs with Irish souvenirs
Maktus is a new gift and souvenir store offering consumers Irish-themed mugs, cushions, prints, coasters and amusing greeting cards. Located in Dublin’s George’s Street Arcade, the online store sells products and designs which cannot be found anywhere else. The store’s interior and soundtrack reflects the brand slogan ‘Liking Different’. “In a world of multinationals it’s a rare […]
Angela Scanlon to front push for British tourists
Tourism Ireland is turning to TV presenter Angela Scanlon to showcase the island of Ireland to British holidaymakers this autumn. Tourism Ireland is working with the Daily Telegraph to produce a series of four online films, all about driving holidays. Scanlon is joined by her dad Phelim along the Wild Atlantic Way, Ireland’s Ancient East […]
MediaCom adds large share of Mars account
US confectionery, pet food and grocery brands giant Mars has appointed GroupM’s MediaCom to handle its media planning and buying duties across most of the company’s portfolio. The result follows a competitive pitch against Omnicom, led by Hearts and Science, and Publicis, led by Starcom. MediaCom had previously had the account in over 20 markets. Recma estimates the […]
Locomizer place profiles links up with PML
Location analytics specialist Locomizer has agreed a partnership deal with PML Group to provide monthly updates of its GDPR-compliant Audience Discovery Platform (ADP) in Ireland, targetable place profiles of audience segments to complement and enhance the out of home (OOH) specialist’s data-driven campaign planning and execution services. The companies will work together on an audience taxonomy […]
