Insights from Kantar Media’s TGI survey show that 51 per cent of Irish adults expect ads to be entertaining, but 36 per cent find it a waste of their time. Clearly there is a sizeable gap between expectation and what people actually see. Kantar Media Ireland’s Eimear Faughnan (above) says 52 per cent of Irish consumers […]
Archive2018
Digital Works founder makes Drum roll of honour
Limerick-born woman and founder of Digital Works, Eimear McManus, has been included in the ‘50 Under 30’ list compiled by Scottish trade magazine, The Drum. Based on nominations from readers and curated with the help of panel of industry experts, the list sets out to celebrate female digital talent. Digital Works was only launched last […]
Boots launches first cancer help ads by Ogilvy
Boots Ireland has rolled out a new ad campaign to support people living with cancer. The ‘Feel Like You Again’ ads created by Ogilvy to highlight free cancer services in Boots pharmacies and to urge consumers to visit the chemists around Ireland. The services are delivered by trained Boots Irish Cancer Society (ICS) beauty advisors […]
KitchenAid signs up as Vitality Expo sponsor
Kitchen appliance brand KitchenAid is to sponsor the cookery stage at Vitality Expo health and wellbeing event in the RDS on September 8/9. Presented by Health Stores Ireland and INM Events, the expo will feature talks on health, wellbeing, nutrition and skincare, along with 160 exhibitors showcasing relevant products and innovations. The cookery stage programme includes […]
Irish websites load three times too slow
Most Irish websites take an average of 10.25 seconds to load fully on a mobile device, well in excess of the magic three second rule, new research released by Core indicates. The industry standard ‘three second rule’ says that websites accessed on mobile devices lose half their visitors if they are left waiting for more […]
INM launches new blogging and content site
Independent News and Media (INM) has announced the launch of Creators.ie, Ireland’s newest blogging and creative content site. Creators.ie features Ireland’s up-and-coming bloggers and influencers across food, fashion, home and other lifestyle interests. The new platform allows users to personalise their feed, giving advertisers valuable audience data. “It’s no secret that our island is bursting at […]
King joins Spark Foundry as business director
Jessica King has joined Core group agency Spark Foundry as business director having held a similar role at GroupM’s Mindshare for over 10 years. King built up brand building credentials working on Nestlé, Bord Gáis Energy, TK Maxx, 123.ie, Dyson and 20th Century Fox. She served on the Advertising Benevolent Society (TABS) committee for three years. She […]
AIB wins over judges for W5’s CX programme
AIB Merchant Services and W5’s voice of the consumer (VoC) customer programme has won the judges’ choice award at the Confirmit Achievement in Customer Excellence (ACE) awards. Facing off stiff global competition, the card acquisition programme won the B2B category in recognising outstanding customer experience and employee engagement. W5 has used its approach to VoC […]
IAPI announces shortlisted entries for Adfx
The Institute of Advertising Practitioners in Ireland (IAPI) has announced the shortlist for the biennial Adfx Awards. A total of 32 entries will be judged against business performance criteria in 10 categories with the overall final winners declared at an Adfx ceremony hosted by comedian Deirdre O’Kane in the RDS Concert Hall on Thursday, September […]
Call made for sanitary towels to be made free
Periods are an inconvenient reality for women, between the hassle, the mess, the cramps and the hormones. However, for some Irish women periods represent a much bigger problem and are an ongoing cause of stress, with half of young menstruating females admitting they struggle to afford adequate sanitary protection every month. Figures released by Plan International […]
Rugby drives 12 per cent rise in sponsorship
In what is traditionally the busier of the two-halves in a calendar year for sponsorship deals, 2018 continues to uncover growing levels of investment in sponsorship by businesses in Ireland, with Onside reporting a 12 per cent rise in sponsorship investments in Ireland in the first half of this year, with sport accounting for 60 […]
Standard Life turns to OOH for new pension push
Standard Life has launched phase one of its first Irish ad campaign for over eight years. With people now living longer, more active lives, the ads reflect a new form of retirement. The ‘My Second Life, My Way’ out of home campaign by Publicis highlights the choices people are making to live a second life on their […]
Bulmers to sponsor Cheltenham Gold Cup race
C&C’s Bulmers Irish Cider has agreed a four-year deal for an disclosed sum to become the title sponsor of the Cheltenham Gold Cup jump race and has also signed up as the race festival’s ‘presenting partner’. The title allows the drinks brand to be recognised in the Republic of Ireland as ‘The festival, presented by Bulmers’ over […]
