Archive2018

Paddy Power scores World Cup Gay Goals in pubs

Paddy Power Bookmaker teamed up with OMD and Wide Eye Outdoor during the FIFA World Cup to promote its innovative Gay Goals campaign in pubs in Ireland. Every time Russia scored a goal, Paddy Power donated £10,000 to LGBT+ charities to challenge prejudice on and off the field. Paddy Power worked with Attitude magazine’s foundation. […]

Ikea stores in Ireland and Britain are to remove all single-use plastic straws from its product range and restaurants by the start of October as part of an ongoing drive to make a positive impact on the planet. The move is the first in a series of steps the Swedish company is taking towards its […]

Coy Communications’ Mark Denton (above) and Merman comedy director of Motherland Juliet May have joined Uncommon founder Nils Leonard and AMV BBDO creative partner and head of art Rosie Arnold as speakers at this year’s Kinsale Sharks festival. Arnold is also president of this year’s awards jury at the festival from September 26 to 29. […]

Aaron Chalke is founder of Foe, an agency specialising in brand activations and content production. Foe works with brand owners, media owners and agencies. As his pitch on his LinkedIn page reads – “get in touch to see how Foe can be your new friend”. Clients include Liberty Insurance, Lidl, McDonald’s and Irish Life Health. […]

Sarah Sherry, business director at Boys+Girls, has been promoted to head of digital business at the agency. She brings 15 years’ experience to the new role, having worked on both client and agency side between Dublin and London. In 2015, she joined Boys + Girls as business director and worked on such accounts as Kerry […]

The agency behind the Donald Trump crop circle stunt has admitted it’s a “little shocked” by the global reaction it received. Earlier this week the message “Блядь Trump” (meaning something unpleasant in Russian) appeared in a farmers wheat field, directly under Trump’s flight path to Chequers for meetings with British prime minister Theresa May Dublin ad […]

Glen Killane has been appointed to the new role of deputy director of sport at the European Broadcasting Union (EBU). A prominent figure in Ireland’s sport industry, he was most recently managing director of Eir Sport and Eir Television – until his sudden departure – and was responsible for the company’s IPTV platform and new sports […]

Jamie Macken, deputy MD at Core Sponsorship, has joined the board of the European Sponsorship Association (ESA), the voice of Europe’s sponsorship industry. The ESA seeks to educate and raise standards within the business. As an ESA board member, he will work with marketers in advocating sponsorship’s role in brand building. Core Sponsorship’s practice centres on […]

Fáilte Ireland has appointed a head of operations for its new regional brand, Ireland’s Hidden Heartlands. The appointment of Paddy Mathews coincides with a TV ad created by Rothco which aired first on TV3. The ad aims to draw the viewer in by playing on the theme ‘Yours to Uncover’. Featured in the ad are the […]

Pernod Ricard’s Irish Distillers has appointed Claire Tolan as managing director for Ireland to replace Louise Ryan who is taking on the job of managing director of the French drink group’s global Gin Hub in London. In her new role, Tolan will be responsible for the distribution of the Pernod Ricard portfolio of wines and spirits […]

Mobile and broadcast services provider Eir is proceeding with further cost-cutting by taking its media buying and planning services in-house from Dentsu Aegis’s Vizeum. Earlier this year Eir dispensed with its branding and digital agency services provided by Dynamo and Wolfgang by redirecting the work to teams of employees. Eir is one of Ireland’s top […]

Eight months in the making, a new campaign sees Three working with three emerging Irish music talents to become breakthrough artists. Three has done it by funding a music video for each act. Boys + Girls worked with Three to create a campaign highlighting the brand’s links with music through a platform called Made By […]

Two thirds of World Cup followers say the Fifa tournament being played out in Russia is just not the same without Ireland playing. One in four fans want England to win the tournament, while one in three place a bet at some stage during the tournament, a survey of 1,000 Irish adults conducted by Core’s research […]