Coca-Cola Ireland will expand its portfolio with the launch of Coca-Cola Energy, the first energy drink under the Coca-Cola brand. Coca-Cola Energy features caffeine from naturally-derived sources, guarana extracts, B vitamins and no taurine. It will be available in 250ml cans and with and without sugar. Coca-Cola Energy will launch in April. Petre Sandru, country […]
ArchiveMarch, 2019
McDonald’s again game for Monopoly on OOH
The Monopoly promotion is back at McDonald’s. 2019 marks the promotion’s fourth year and this time the fast food restaurant chain is offering customers over two million prizes, including €10,000 cash prizes, €5,000 cash prizes, holiday vouchers, game consoles and food and drink prizes. Changes to the promotion include the removal of a ‘go large’ […]
Virgin Media Television to use Sky’s AdSmart tech
Virgin Media Television (VMT) and Sky have agreed a deal which will allow the Liberty Global subsidiary use Sky’s AdSmart technology where TV viewers are shown different ads depending on demographics and location. Adsmart trials will start on Virgin Media One – formerly TV3 – by the end of the year and on Liberty Global’s […]
McPartlin involved in digital Irish station start-up
Former Today FM CEO Peter McPartlin is part of a group of music aficionados behind the launch of a new digital Irish music radio station launching this weekend. Called PlayIrish, the station will be available globally on the Irish Radioplayer platform and mobile app. The new station will feature Irish artists, from established acts to […]
Davy takes stock to support golf’s Maguire sisters
Davy has signed up as a sponsor of Irish golfers Leona and Lisa Maguire which sees the sisters become ambassadors for the stockbroker. The announcement comes ahead of this weekend’s IOA Championship in Beaumont, California, where Leona Maguire will look to build on her top-five finish at the Natural Charity Classic in Florida two weeks […]
Scanlon makes call for An Post entries
BBC radio and TV presenter Angela Scanlon joined Eibhin Eviston, mail media manager at An Post, at a recent photocall to announce the closing date for this year’s An Post Smart Marketing Awards 2019. Scanlon will be master of ceremonies at this year’s gala awards ceremony which takes place at the Mansion House in Dublin […]
Volkswagen kicks off RTÉ’s Euro TV coverage
RTÉ Media Sales has signed up Volkswagen as mobility partner to sponsor coverage of the Uefa Euro 2020 qualifiers on RTÉ2 and RTÉ player. Kicking-off with Ireland’s first two games, away to Gibraltar and at home to Georgia, the deal covers live coverage of all of Ireland’s qualifiers from now until the last game at […]
Sky shows Riviera trailer ahead of May roll out
Following on from the recent Sky 2019 Content Showcase in Dublin, a trailer for the second season of Riviera which starts on Sky Atlantic on May 23 has been released. Behind every great fortune is a great crime and season two of Riviera sees Georgina (Julia Stiles) trying to get away with murder as she fights […]
Norah Casey judges National Lottery good causes
Businesswoman, publisher, broadcaster and former Dragon, Norah Casey will chair the judging panel for the National Lottery Good Causes Awards 2019. The competition, which carries a prize fund of €95,000, honour inspiring work and achievements of hundreds of projects, clubs and individuals across Ireland supported by National Lottery funding. The second edition of Casey’s book […]
Sexton recruited to front for CPL group
Leinster and Ireland number 10 and world rugby player of the year Johnny Sexton has signed up to an initial two-year contract to act as an ambassador for global recruitment group CPL Resources. Sexton, 33, joins CPL leaders in a bid to inspire winning performances through the group’s eight-part talent series from across business and […]
BBDO boss Davies to chair Effies
Effie Worldwide, the global authority on marketing effectiveness has announced that Neal Davies, CEO, BBDO Dublin, will serve as European jury chair of the 2019 Global Effie Awards. As Chair of the European judging panel, Davies will lead the global Effie jury which will determine the top marketing around the world in the past year. […]
Angela Scanlon fronts new An Post campaign
An Post is supporting the roll-out of its rebrand with a new ad campaign. Created by JWT Folk, the ‘For Your World’ TV ad features BBC Television and radio presenter Angela Scanlon taking viewers on a journey through Irish life with An Post products and services. Two other ads for An Post Money and its […]
20 Questions: Sinead Lambe, DMG Media
Sinead Lambe is marketing manager at DMG Media Ireland, where she oversees marketing, promotions and sponsorships for Evoke.ie, Extra.ie, MailOnline, Irish Daily Mail and Irish Mail on Sunday. She joined the company in 2004 and was promoted to promotions and sponsorship manager in 2007 for DMG’s two print titles. She became marketing manager in 2012. […]
