Fourth year advertising and marketing students at TU Tallaght have teamed up with Javelin and Toyota on their final year marketing project. The students were briefed at Toyota Ireland HQ this week. The project they have been briefed on is Toyota’s Face It Down initiative, run in association with the Road Safety Authority (RSA). Face It […]
Archive2019
JCDecaux’s Joanne Grant saluted by France
JCDecaux Ireland managing director Joanne Grant has been named Chevalier de l’Ordre National du Mérite by the French ambassador to Ireland Stéphane Crouzat at the French residence in Dublin. The award recognises Grant’s contribution to developing relationships between the two countries and in particular for assisting the embassy and French companies and citizens through her […]
McPartlin to talk at AAI breakfast
Advertising and media professional Peter McPartlin will discuss the state of Irish advertising as guest speaker at the Association of Advertisers in Ireland (AAI) Toolkit breakfast talk in Core’s offices later this month. The Nuts & Bolts series aims to help advertisers and marketers keep up-to-date on important advertising topics and current industry trends. McPartlin […]
Sky extends content deal with Warner
Sky and Warner Media have expanded their European partnership to include new content and co-productions. The two companies will extend their content roll out across Sky’s European markets, allowing Sky Ireland and Now TV customers to continue to watch exclusive content from HBO, Warner Bros and Turner channels for some years to come. Sky and […]
Cunningham moves from Rothco to BBDO
Account director Katie Cunningham has moved from Rothco | Accenture Interactive to BBDO Dublin. Cunningham joins the team in Sandymount after having led award-winning campaigns for clients such as Tesco, Unilever and Electric Ireland. Her career started in law and following client-facing roles she decided on making a move to adland. Her experience includes stays […]
Frank and Honest opts for eco ads
Musgrave’s coffee brand Frank and Honest has launched a new out of home and cinema ad campaign focused on sustainability. The brand message homes on how Frank and Honest coffee is sourced from Rainforest Alliance certified farms that benefit forests, communities and wildlife. Rather than fly off to South America, they relied on Irish imagery. […]
Loughnane takes over as IAPI president
Group managing director of the Dentsu Aegis Network (DAN) in Ireland Shenda Loughnane is the new president of agency representative body, the Institute of Advertising Practitioners in Ireland (IAPI). She replaces Publicis director Jimmy Murphy, whose six-year term on IAPI’s board now ends. Loughnane joined DAN as group MD in April last year. In her […]
Horslips re-issue top albums for Vinyl Festival
Two of Horslips’ top albums, ‘The Táin’ and ‘Book of Invasions’, are being re-issued on vinyl as part of their gigs at the Dún Laoghaire Vinyl Festival this weekend. The release is limited to 1,000 copies of each album and will be sold at the two shows in the Pavilion Theatre, 43 years on from […]
James Bond’s success down to sustainability
An academic study of the James Bond franchise sheds a light on how cinema’s longest-running series has maintained its appeal for over half a century. Researchers from three English universities examined the brand’s evolution in the 50-plus years since Dr No starring Sean Connery to determine the reasons for 007’s continued survival and success. Their analysis […]
Fitz-Simon wins IAPI’s first Cannes Grey Lions
Havas creative director Adrian Fitz-Simon is the winner of the inaugural Cannes Grey Lions aimed at tackling ageism in advertising. Organised by the Institute of Advertising Practitioners in Ireland (IAPI), the final stage of the competition saw six short-listed presentations. Fitz-Simon also happens to be the first ever Irish creative to win a gold Cannes […]
Brands not hindered by ads run next to hard news
Brands which are advertised in newspapers’ hard news sections are not damaged in any way and there is no evidence that it has a negative impact on consumer response, Denise Turner, insight director with NewsWorks UK, has said. Speaking at a NewsBrands Ireland breakfast conference, Turner said she was referring to crime, politics and terrorism […]
O’Donnells looks to Roz Purcell to spice up crisps
O’Donnells, the hand cooked crisps brand owned by Tayto’s German parent Intersnack, has rolled out two new limited-edition flavours. Fronting the new spiced chutney and aromatic sweet ‘n’ sour flavours is influencer and blogger Roz Purcell, who like the O’Donnells potatoes is native to Tipperary. The former model has worked with the brand in recent […]
Diageo launches Rockshore ads second wave
To coincide with the Halloween bank holiday weekend, Diageo is rolling out the second wave of its through the line campaign created by BBDO Dublin with media by Carat. The lager plays to the theme of the bracing refreshment of the Atlantic coast. The campaign launches tomorrow and runs across TV commercials, digital and social […]
