Major sports events proved the most popular with Irish TV audiences in 2019 accounting for seven of the top 10 shows, TAM Ireland/Nielsen figures show. The country’s most popular crowd puller was again the Late Late Toy Show on RTÉ One Television. Sports events made up the top 10’s next six broadcasts with GAA and […]
ArchiveJanuary, 2020
Deadline looms for Marketing Institute’s AIMs
Entry is now open for the All Ireland Marketing Awards 2020. Now in its 14th year, the AIM Awards showcase achievements in Irish marketing across a series of categories and is organised by the Marketing Institute. These ‘Oscars’ for marketing performance are centered on the strategic value of marketing as a driver of business success. […]
Pre-Christmas grocery spend hits €1.2bn
Grocery spend in Ireland hit €1.2 billion in the four weeks to the end of December as Irish shoppers spent an extra €32.5 million over the Christmas period in comparison to the same time last year, new data released by Nielsen shows. With Christmas Day falling on a Wednesday, the Irish market enjoyed a sharp […]
Loscher to talk radio at next AAI Toolkit event
Ipsos MRBI managing director Damian Loscher will discuss the impact of radio at this month’s Nuts and Bolts advertising seminar run by the Association of Advertisers in Ireland (AAI) as part of its Toolkit series. Loscher will explain that while media choices continue to explode, Irish adults still listen to over three hours of radio […]
20 Questions with Gary Cooke
Gary Cooke is a writer, comedian and writer best known for his role in the Apres Match satirical sketches on RTE Television, impersonating, among others, Eamon Dunphy, Gary Lineker and Bono. He starred in I, Keano and co-wrote and performed in the musical Macbeths. More recently, he had a lead role in Gary Brown’s play […]
Lion King a roaring success in Irish cinemas
For the third year in a row, the most popular in cinemas in the Republic last year was a story propelled by powerful musical content – Disney’s The Lion King, taking over €6.5 million at the box office. It follows on from Mamma Mia – Here We Go Again in 2018 and Beauty and the […]
Dylan Cotter quits BBDO to lead Deloitte start-up
BBDO Dublin’s executive creative director Dylan Cotter is leaving the Omnicom-owned agency to head up Deloitte Digital’s new Acne start-up agency in Ireland. Cotter, who has been with BBDO and its predecessor, Irish International, for over 20 years, will take up his new role at the end of March following a period of ‘gardening leave’. […]
JCDecaux partners with four charities for 20/21
JCDecaux will work with four charity partners in 2020 and 2021 – Alone, Barnardos, Fairtrade and Fighting Blindness. In recent years, JCDecaux has partnered with various charities for two-year terms, providing each with access to their out of home (OOH) formats to raise awareness of the issues they face and encourage the public to support […]
Dervan gets new CMO role at National Lottery
Paul Dervan has been appointed by Premier Lotteries Ireland as the chief marketing officer (CMO) for the National Lottery. The newly-created role will see Dervan take charge of all marketing activity, including brand development and effectiveness, in which he is a specialist. The lottery’s marketing manager Michael Hayes will report into Dervan. Dervan (above centre) […]
JWT Folk rolls out HSE’s new anti-smoking ads
New ads aimed at urging Irish people to quit smoking have been created by JWT Folk for the Health Service Executive (HSE). The TV ad features real smokers and uses their explanations on smoking as a VO commentary. Excuses to keep up the habit are contrasted with the dangers of smoking and its impact on […]
ICAD puts out call for emerging directors
The Institute of Creative Advertising & Design is calling for entries for its Emerging Directors Awards (EDAs) 2020. The new EDA board comprising Lorraine Geoghegan, John Kilkenny, Mick O’Connell and Emma Sharkey recently announced the fifth year of the awards you talent an important stage and a real opportunity for young directors to be seen. […]
Sherry to handle Ashford Castle’s PR
One of Ireland’s top luxury five-star hotels, Ashford Castle, has appointed Sherry Communications to manage its PR. The Dublin agency run by Rachel Sherry was awarded the contract from this month, after a competitive pitch. Set in a 350-acre estate in Cong, Co Mayo, Ashford Castle is one of 19 properties owned by international group […]
JYSK to open seven new stores soon
Following the opening of its first five Irish stores in 2019, Danish home retail brand JYSK plans to open seven more stores in the first half of 2020. The next two stores will open in Waterford at the end of February and in Limerick in late March. JYSK has its sights set on opening outlets […]
