Everyone knows the safety protocols by now but what the implications are and how these are to be implemented are open to interpretation and can be confusing. The Institute of Advertising Practitioners in Ireland (IAPI) has assembled a cross section of members, from a creative agency, to media groups to an independent agency, to discuss […]
ArchiveJuly, 2020
McDonald’s OOH ads welcome customers back
With most of its drive thru outlets now open, McDonald’s is welcoming customers back using out of home (OOH) ads created by Leo Burnett, Mediaworks and Source OOH. Leading with its iconic products, the world’s most famous fast food chain amusingly taps into customer behaviour with ‘Gherkin or Gherkout is Back’ and ‘Fry Pinching is […]
Modern Green founder helps roll out art diner
Steve Murray, founder of the Modern Green events and activations agency, has teamed up with Colin Dickson to open the new Dig In art diner restaurant on Dublin’s Camden Street. The venue, formerly Green 19, is an art, dining and cocktail experience, which has been developed in collaboration with the Irish contemporary visual artist Maser. […]
Pluto sees DRCC’s TikTok numbers go sky high
Dublin events and activations agency Pluto is using TikTok to target the GenZ market. Pluto created #100consent for the Dublin Rape Crisis Centre (DRCC) which saw over 20 of the social media platform’s most influential Irish users advocate through the app to raise awareness among the most critical demographic and support consent education. With an […]
Iconic Labs set to acquire Maximum
Iconic Labs new media and tech business has reached an agreement in tandem with Greencastle Capital to buy Maximum Media Network Limited (MM), the owner of Joe and Her brands. Completion of the deal depends on creditor and court approval and Irish media merger clearance, which Iconic Labs hopes will be fully agreed within two […]
FMI study shows Covid has changed shopping
Covid-19 has changed the way Irish people shop with 73 per cent of consumers saying they have changed their behaviour as a direct result of the pandemic. New research findings by FMI show that 12 per cent of shoppers only purchased from one retailer and that between just two and five per cent of shoppers […]
Griffith College wins two Smedia photo awards
Two Griffith College students have won top awards at the annual Student Media Awards, aka the Smedias. Dubliner Kate Swift was named news photographer of the year and Juliana Falange won photographer of the year. Over 1,500 media students from colleges throughout the country entered the virtual awards this year. Swift has finished her second […]
Kierans quits as Mirror’s man in Ireland
The Irish Mirror’s John Kierans is stepping down from his role as Reach Ireland’s editor-in-chief as the publisher announces a major restructure of its UK and Ireland operations. The news comes after Reach, which owns seven print titles and five websites all-Ireland, announced 550 redundancies across the group, including local lay-offs. CEO Jim Mullen said […]
Ireland makes cover of French travel magazine
Some 4.3 million readers of the French magazine Geo can get to read all about Ireland right now. The July edition of the glossy travel magazine includes a 43-page spread about the island of Ireland and features a shot of Lough Corrib in Co Galway on the cover. Ireland’s tourist bodies invited photojournalist Sébastien Desurmont […]
Marketing Network reminds people to ‘get real’
Marketing Network is running a social media campaign to press home public awareness of personal responsibility around the spread of Covid-19 and the need to protect the country’s healthcare workers. Doctors and nurses continue to work tirelessly on the frontline in a bid to control the pandemic as the country prepares for the autumn and […]
Racing fans urged to enjoy home action
Horse Racing Ireland (HRI) and Folk Wunderman Thompson have launched a new above the line campaign called ‘On Your Terms’. As racing resumes behind closed doors, the HRI campaign encourages new and existing fans to get involved and enjoy everything the excitement of horse racing can offer, from the comfort of their own homes. The […]
Most companies want staggered return to work
Two thirds of Irish employers plan a staggered return to work with 62 per cent of companies going for a phased return based on personal health risks related to Covid-19 while half have plans for employees to return to work depending on how critical their role is to the business, a report by recruitment agency […]
Diageo’s new drinks bottle is no pulp fiction
Diageo, makers of Johnnie Walker, Smirnoff and Guinness, plan to roll out the world’s first ever 100 per cent plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker Scotch whisky early next year. It comes as Diageo launches a tie-up with sustainable packaging specialist Pilot Lite. […]
