ArchiveJuly, 2020

B&A reports spike in support for more openings

The second wave of B&A’s ‘Reopening Ireland’ study finds more adults now feel safe enough to return various non-essential businesses, with 42 per cent people saying they would feel safe enough to go into shopping centres within two weeks – up from 24 per cent in June – while almost one in five would be […]

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IAPI debates ups and downs of office returns

Everyone knows the safety protocols by now but what the implications are and how these are to be implemented are open to interpretation and can be confusing. The Institute of Advertising Practitioners in Ireland (IAPI) has assembled a cross section of members, from a creative agency, to media groups to an independent agency, to discuss […]

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McDonald’s OOH ads welcome customers back

With most of its drive thru outlets now open, McDonald’s is welcoming customers back using out of home (OOH) ads created by Leo Burnett, Mediaworks and Source OOH. Leading with its iconic products, the world’s most famous fast food chain amusingly taps into customer behaviour with ‘Gherkin or Gherkout is Back’ and ‘Fry Pinching is […]

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Modern Green founder helps roll out art diner

Steve Murray, founder of the Modern Green events and activations agency, has teamed up with Colin Dickson to open the new Dig In art diner restaurant on Dublin’s Camden Street. The venue, formerly Green 19, is an art, dining and cocktail experience, which has been developed in collaboration with the Irish contemporary visual artist Maser. […]

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Pluto sees DRCC’s TikTok numbers go sky high

Dublin events and activations agency Pluto is using TikTok to target the GenZ market. Pluto created #100consent for the Dublin Rape Crisis Centre (DRCC) which saw over 20 of the social media platform’s most influential Irish users advocate through the app to raise awareness among the most critical demographic and support consent education. With an […]

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Iconic Labs set to acquire Maximum

Iconic Labs new media and tech business has reached an agreement in tandem with Greencastle Capital to buy Maximum Media Network Limited (MM), the owner of Joe and Her brands. Completion of the deal depends on creditor and court approval and Irish media merger clearance, which Iconic Labs hopes will be fully agreed within two […]

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FMI study shows Covid has changed shopping

Covid-19 has changed the way Irish people shop with 73 per cent of consumers saying they have changed their behaviour as a direct result of the pandemic. New research findings by FMI show that 12 per cent of shoppers only purchased from one retailer and that between just two and five per cent of shoppers […]

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A new social order for unprecedented times

Gerard Murnaghan on how social media helps brand owners stay relevant during Covid-19 Social media activity has taken on greater prominence during lockdown. In many cases online has been the only means of visibility for a brand or organisation due to business closures. It has created some  difficulties for marketers, with a need to stay […]

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Griffith College wins two Smedia photo awards

Two Griffith College students have won top awards at the annual Student Media Awards, aka the Smedias. Dubliner Kate Swift was named news photographer of the year and Juliana Falange won photographer of the year. Over 1,500 media students from colleges throughout the country entered the virtual awards this year. Swift has finished her second […]

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Kierans quits as Mirror’s man in Ireland

The Irish Mirror’s John Kierans is stepping down from his role as Reach Ireland’s editor-in-chief as the publisher announces a major restructure of its UK and Ireland operations. The news comes after Reach, which owns seven print titles and five websites all-Ireland, announced 550 redundancies across the group, including local lay-offs. CEO Jim Mullen said […]

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Ireland makes cover of French travel magazine

Some 4.3 million readers of the French magazine Geo can get to read all about Ireland right now. The July edition of the glossy travel magazine includes a 43-page spread about the island of Ireland and features a shot of Lough Corrib in Co Galway on the cover. Ireland’s tourist bodies invited photojournalist Sébastien Desurmont […]

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Marketing Network reminds people to ‘get real’

Marketing Network is running a social media campaign to press home public awareness of personal responsibility around the spread of Covid-19 and the need to protect the country’s healthcare workers. Doctors and nurses continue to work tirelessly on the frontline in a bid to control the pandemic as the country prepares for the autumn and […]

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Racing fans urged to enjoy home action

Horse Racing Ireland (HRI) and Folk Wunderman Thompson have launched a new above the line campaign called ‘On Your Terms’. As racing resumes behind closed doors, the HRI campaign encourages new and existing fans to get involved and enjoy everything the excitement of horse racing can offer, from the comfort of their own homes. The […]

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