Unilever is spending €500,000 on media for its first new Lynx range this year. A commercial called The Fall shows seven scantily clad angels falling out of the sky lured by the scent of Lynx Excite. The commercial was directed by Rupert Sanders, who made X Box’s Halo 3 Believe video game ad. In its product […]
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UPC stays at Irish International
UPC has retained Irish International as its creative agency following a protracted review which also included Cawley NeaTBWA and Leo Burnett. UPC invited media agencies to pitch for its media planning and buying but head of marketing Rhona Bradshaw said no decision has been made as yet. Carat is the incumbent. Television presenter Craig Doyle fronts […]
Mars appoints MediaVest
MediaVest has won the pitch for the Mars-Wrigley account after a review which included the two incumbents, Universal McCann (UM) and Mediacom. The Mars account includes all confectionery and pet food brands, including Galaxy, Twix, Maltesers, Snickers, Topic, Bounty, Starburst, Milky Way, Pedigree and Whiskas. Vodafone Ireland has appointed London-based Grey as its new strategic […]
Sneddon to join Google
Mindshare managing director David Sneddon is quitting the WPP agency to join Google. Based in Dublin, he will take charge of online sales for Germany, Austria and Switzerland from April. Mindshare’s deputy managing director, Emma O’Doherty, will replace Sneddon. Initiative boss Chris Rayner is leaving Ireland to move to the agency’s head office in New […]
Cawley NeaTBWA to handle Saorview
RTE has appointed Cawley NeaTBWA as its creative agency for Saorview, its free-to-air digital TV service due to be launched in May. Chemistry, Leo Burnett and Publicis QMP also pitched for the account. RTE says Saorview will offer viewers more channels, high definition (HD), higher quality sound, on-screen programme menus and digital teletext, all without […]
McCann promotes creative duo
McCann Erickson has promoted Emma Sharkey and Ray Swan to creative group heads in recognition of the work they have done in recent years, including campaigns for Heineken and the National Cancer Screening for Cervical Check. The duo have earned industry awards at ICAD and the Sharks. Both Swan and Sharkey joined McCanns from Ogilvy […]
MediaVest to lead on HSE
Publicis-owned MediaVest has been appointed by the Health Service Executive (HSE) to handle its media buying and planning for the next year. Two other agencies, Carat and Mindshare, have been added to the HSE media roster. The news follows last week’s decision by the HSE to appoint three creative agencies, Cawley NeaTBWA, Kick Communications and […]
UPC keeps schtum about review
UPC is unwilling to make any comment about its creative review which is in progress. Irish International BBDO created the current campaign fronted by TV host Craig Doyle (pictured above). Elsewhere in adland, the HSE has appointed Cawley NeaTBWA, Kick Communications and Rothco as its creative agency roster. Rothco has handled the Crisis Pregnancy Agency […]
Ogilvy set for TV3 work
Ogilvy has won a three-way creative pitch for TV3 as the independent steps up its marketing activities. The WPP agency competed with Chemistry and Image Now. Ogilvy will work to TV3’s marketing and PR manager Teresa Murray. Media was not part of the review and remains with Mindshare, another WPP agency. Elsewhere in adland, Leo […]
Burns takes charge at Publicis QMP
Padraig Burns has taken over as managing director of Publicis QMP following the decision by Tom Doherty to step down a few months ago. Burns joined the agency from McConnells and became deputy managing director. He has over 20 years experience working in adland, including a lengthy stay at Arks. The announcement by Doherty to […]
DDFH&B-JWT takes honours at Adfx
DDFH&B-JWT and its media partner Mindshare has won the Adfx grand prix for the Bord Gáis Big Switch campaign. The agency also won two golds for the Big Switch in the new launch and corporate, finance and categories. The only other agencies that were gold winners on the night were Leo Burnett for Kellogg’s Rice […]
Rothco's sights fixed on awards
Rothco has six campaigns shortlisted for the Adfx awards which will be presented by Iapi next month. The creative agency has two campaigns in the corporate, finance and services category for the AIB Better Ireland programme and Aviva respectively. In the new launch and IT/telco and digital categories, Rothco is represented by 02, with media […]
BMW Mini parked in Chemistry
BMW Mini has awarded its creative advertising account to Chemistry after a three-way pitch with Boys and Girls and Rothco. Boys and Girls had been looking after the business recently as the agency is made up of several former McConnells executives and they had handled the car account for many years. Media was not part […]
