Lily O’Brien’s goes live on TV to launch its new ‘Share Wisely’ brand campaign. The ‘Share Wisely’ campaign explores the dilemma between sharing and keeping, when it comes to something as good as chocolate. The creative platform playfully showcases the fact that there are some things we’re happy to share and others we should keep […]
Adland RSS feed for this section
Ancient East ads launch Fáilte Ireland campaign
The first of Fáilte Ireland’s 2019 marketing campaign started today with the spring advertising campaign for Ireland’s Ancient East. The national TV and radio campaign highlights the region as the place for a short break by showcasing the variety of experiences and attractions across the region in the lead-up to St. Patrick’s Week and the Easter […]
Green Isle Foods rolls out new Donegal Catch ad
Green Isle has launched new brand positioning for Donegal Catch frozen fish. The campaign represents investment in a TV burst, nationwide radio and in-store activity. The campaign supports the newly developed brand positioning of ‘We’re fish people’, a message that aims to re-establish Donegal Catch as the people who know fish better than anyone else. Created […]
Sylvia Cawley named new MD at Initiative
IPG Mediabrands Ireland has announced the promotion of Sylvia Cawley to the role of managing director of Initiative Ireland. Cawley will be responsible for the management and operation of the business. She will be actively involved in working with her team on account service. Clients include Tesco, Valeo, Mitsubishi, DBS, Green Isle and Lego. Cawley said ad-avoidance […]
Chris Upton replaces Bob Coggins at Havas
Havas Dublin has hired Chris Upton as its new CEO following the departure of Bob Coggins, who left the agency after five years at the helm to pursue other interests. Upton has worked in adland for 18 years and helped set up the Boys + Girls agency. He started his career at Des O’Meara & Partners before […]
Rothco flags One’s ex-service men’s plight in ad
Rothco Accenture Interactive has created an ad to help spark a national debate and raise awareness around the plight of Ireland’s former Defence Forces with a two-minute film showing the Irish flag as a symbol of veteran homelessness. Rothco worked with One (Óglaigh Náisiúnta na hÉireann) national ex-service personnel in making the two-minute film. The […]
Gillette takes over Lansdowne for 6 Nations
With the Six Nations well underway, P&G’s Gillette is standing out on out of home (OOH) with a station domination around the Aviva Stadium at Lansdowne Road Dart station for the opening games of the rugby tournament. Running across two cycles, the media first takeover features the full commuter portfolio at the busy Dublin 4 Dart […]
Guinness clear their lines with two new rugby ads
Diageo has rolled out its new global responsible drinking campaign aimed at urging moderation among the millions of adult fans that will watch this year’s Guinness Six Nations tournament kicking off this weekend. The drinks giant also a new TV ad which follows two rugby-following brothers as they use their inheritance to support their native […]
BBDO announces six new hires
BBDO Dublin has expanded its creative team with the announcement of six new hires who will work across all of the agency’s creative platforms combining through-the-line advertising with social, interactive, experiential and creative tech. The new hires coincide with the agency retaining the Health and Safety Authority (HSA) account. Rob Murray joins BBDO Dublin from Rothco, where his award-winning work over the past 12 years has made him a go-to problem solver for some of Ireland’s best known […]
Ireland’s ad spend still lags behind EU
Investment in Irish advertising has long lagged behind that of our European counterparts. However, Ireland now has the lowest ad spend as a percentage of GDP and one of the lowest spend per capita in the EU, MediaCom Ireland’s managing director Ian McGrath (above) points out. The recession damaged the advertising market, leaving a lasting […]
Vodafone lines out with ‘Everyone In’ rugby ads
Vodafone’s ‘Everyone In’ ad campaign is the latest phase in the brand’s ‘Team Of Us’ sponsorship of Irish rugby. The campaign’s new iteration launches ahead of Ireland’s defence of their Guinness Six Nations crown against England at the Aviva Stadium this weekend and will evolve through to the Rugby World Cup being played in Japan […]
123.ie targets younger drivers with 123Go ads
Insurer 123.ie has a new ad campaign to launch its new telematics 123Go tech aimed at younger drivers. Created by The Public House, the campaign covers TV, VOD, social and radio. It centres on the premise that the better you drive, the less you pay and features scenarios that leverage awkward, familiar and sometimes irreverent conversations […]
Mindshare launches Future Now report
As it celebrates its 20th year in the Irish market, GroupM’s Mindshare Ireland has decided to take a different approach to their annual outlook for 2019. ‘Future Now’ is a short handbook that goes against the grain for trend watching. Mindshare first surveyed their internal teams and collated the issues which preoccupy clients at the start of […]
