Sure GAA real-time stats appear live in this year’s GAA Championship ads across TV, digital out-of-home and social media. With the 2018 GAA season drawing to a close with Dublin taking on Tyrone at Croke Park in the football final this Sunday, Unilever’s Sure and its media agency Mindshare has again delivered live match stats throughout […]
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HSE set to move its media to Spark Foundry
The Health Service Executive (HSE) plans to move its media buying and planning account to Core’s Spark Foundry, Marketing.ie has learned. The transfer follows the Office of Government Procurement (OGP) organising a tender where all five of Ireland’s largest media agencies were invited to pitch. The account was previously handled by Carat. The five agency […]
Javelin copywriter Tiffany Rose wins Young Sharks
Javelin junior copywriter Tiffany Rose, 23, is the winner of the Young Sharks creative advertising competition for her radio script ‘Sorry’, which was judged to be the winner by BBDO Dublin’s Jean Donovan. The entry beat some tough competition from over 100 entries to win herself and a colleague an all-expenses paid trip to next month’s Sharks in […]
MediaCom adds large share of Mars account
US confectionery, pet food and grocery brands giant Mars has appointed GroupM’s MediaCom to handle its media planning and buying duties across most of the company’s portfolio. The result follows a competitive pitch against Omnicom, led by Hearts and Science, and Publicis, led by Starcom. MediaCom had previously had the account in over 20 markets. Recma estimates the […]
One in two Irish adults expect entertaining ads
Insights from Kantar Media’s TGI survey show that 51 per cent of Irish adults expect ads to be entertaining, but 36 per cent find it a waste of their time. Clearly there is a sizeable gap between expectation and what people actually see. Kantar Media Ireland’s Eimear Faughnan (above) says 52 per cent of Irish consumers […]
Boots launches first cancer help ads by Ogilvy
Boots Ireland has rolled out a new ad campaign to support people living with cancer. The ‘Feel Like You Again’ ads created by Ogilvy to highlight free cancer services in Boots pharmacies and to urge consumers to visit the chemists around Ireland. The services are delivered by trained Boots Irish Cancer Society (ICS) beauty advisors […]
King joins Spark Foundry as business director
Jessica King has joined Core group agency Spark Foundry as business director having held a similar role at GroupM’s Mindshare for over 10 years. King built up brand building credentials working on Nestlé, Bord Gáis Energy, TK Maxx, 123.ie, Dyson and 20th Century Fox. She served on the Advertising Benevolent Society (TABS) committee for three years. She […]
IAPI announces shortlisted entries for Adfx
The Institute of Advertising Practitioners in Ireland (IAPI) has announced the shortlist for the biennial Adfx Awards. A total of 32 entries will be judged against business performance criteria in 10 categories with the overall final winners declared at an Adfx ceremony hosted by comedian Deirdre O’Kane in the RDS Concert Hall on Thursday, September […]
Standard Life turns to OOH for new pension push
Standard Life has launched phase one of its first Irish ad campaign for over eight years. With people now living longer, more active lives, the ads reflect a new form of retirement. The ‘My Second Life, My Way’ out of home campaign by Publicis highlights the choices people are making to live a second life on their […]
Paddy Power scores World Cup Gay Goals in pubs
Paddy Power Bookmaker teamed up with OMD and Wide Eye Outdoor during the FIFA World Cup to promote its innovative Gay Goals campaign in pubs in Ireland. Every time Russia scored a goal, Paddy Power donated £10,000 to LGBT+ charities to challenge prejudice on and off the field. Paddy Power worked with Attitude magazine’s foundation. […]
Denton joins Leonard in Kinsale Sharks line-up
Coy Communications’ Mark Denton (above) and Merman comedy director of Motherland Juliet May have joined Uncommon founder Nils Leonard and AMV BBDO creative partner and head of art Rosie Arnold as speakers at this year’s Kinsale Sharks festival. Arnold is also president of this year’s awards jury at the festival from September 26 to 29. […]
Sherry now heads up Boys+Girls digital business
Sarah Sherry, business director at Boys+Girls, has been promoted to head of digital business at the agency. She brings 15 years’ experience to the new role, having worked on both client and agency side between Dublin and London. In 2015, she joined Boys + Girls as business director and worked on such accounts as Kerry […]
Irish agency’s Trump stunt gets lots of notice
The agency behind the Donald Trump crop circle stunt has admitted it’s a “little shocked” by the global reaction it received. Earlier this week the message “Блядь Trump” (meaning something unpleasant in Russian) appeared in a farmers wheat field, directly under Trump’s flight path to Chequers for meetings with British prime minister Theresa May Dublin ad […]
