MediaCom Ireland has appointed Peter McPartlin to the new role of chief executive officer. He will have the task of strengthening and growing the GroupM agency. He has over 30 years’ experience in the Irish media, having worked at Dentsu Aegis agency Carat, Irish International and OMD Ireland. He consulted for Independent News & Media, UTV […]
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AdGrad students go for bread and butter
Students sitting the 2016 MSc in advertising course in DIT will split into two agencies as they go head to head in presenting ideas for McCambridge’s bread and Connacht Gold butter. After 10 months’ study, the AdGrad programme reaches a climax with the 24 students pitching to industry leaders. The course has been the starting point […]
Eir review down to four agencies
Following the decision to undergo a tender process for the Eir and Meteor creative accounts, an agency review in Ireland and the UK has resulted in a four agency shortlist. The two Dublin-based agencies are Publicis and Eir’s incumbent, DDFH&B. UK agencies Snap and Host will also make presentations. A decision is due to be […]
Carat expects 4.5% increase in spend
Carat has published its first forecast for worldwide advertising expenditure in 2017, combined with its latest forecasts for 2016 and actual figures for 2015, showing positive global outlook led by continued investment in digital spend. Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global forecasts highlights that […]
Havas scoops 14 APMC awards
Havas Worldwide Dublin picked up 14 awards in all for seven different marketing campaigns for Tiger Beer, Walkers, EmergenC, Lucozade Sport, Southern Comfort, Heineken and Doritos at the APMC Awards presented in the Marker Hotel. The biggest coup for Havas on the night was winning the best creative execution award as voted for by the judges […]
Colourtrend rolls out new ads
Irish paint brand Colourtrend has unveiled a new €3 million rebrand. The investment is one of the largest in rebranding by an Irish-owned private family business, fronted by the internationally-famous Irish actress and director Fiona Shaw. The rebrand positions Colourtrend for growth as an Irish premium paint in a market dominated by multinationals. Colourtrend adds a […]
Boys and Girls signs up to network
Boys and Girls has joined Interpartners Communications, a global network of independent communications agencies which describes itself as a group “created to make advertising travel more efficiently across borders”. The group has combined billings of €620m and 715 staff serving 870 clients across Europe, the US and beyond. Interpartners Communications comprises 26 agencies who abide by […]
Crisp gets GM role at GroupM
Simon Crisp has returned to WPP to take up the new role of general manager at GroupM Ireland. Crisp will lead the team at the GroupM offices in Christchurch, reporting directly to CEO Bill Kinlay. He has over 28 years of experience in media and marketing. He was a TV buyer at Ogilvy in the UK […]
Dunne joins Epsilon as planning director
James Dunne has just been appointed as Epsilon Dublin’s new senior planning director from In the Company of Huskies. Dunne’s job will be to help build a team of strategists and to plan for Epsilon’s clients. He will report to the agency’s country manager, Emmet McCaughey. Dunne’s recruitment follows Mark Fiddes joining as European executive […]
MediaVest again tops press spend
Core Media’s MediaVest topped the agency spenders table last year with an outlay of €14.3 million, up €2.6m on 2014, NewsBrands Ireland reports. Carat, part of the Dentsu Aegis, was the second biggest spender on €7.9m. MEC had the highest percentage increase at almost 92 per cent. Mediaworks was up by 40 per cent, PHD, 45 […]
Bruen made Mindshare’s managing partner
Dave Bruen has been promoted to managing partner at Mindshare. Bruen has been with the GroupM agency for over ten years in various roles, including TV, account management and, most recently, as the agency’s head of performance on the planning team, with a focus on strategy and new business. He will be responsible for leading […]
Google’s Cera Ward named Doyenne
Google’s country manager Cera Ward has been voted this year’s winner of IAPI’s Doyenne award. Now in its third year, the accolade recognises women leaders working in advertising, media sales and PR. The International Women’s Day initiative is aimed at tackling the gender imbalance in Irish advertising where just 18 per cent of women hold […]
Core third in workplace league
Core Media has taken third place in the medium-sized company category in the latest Best Workplaces 2016 listings. The media group, headed by Alan Cox (pictured), was pipped for the top spot by Mars Ireland in second place and category winner, the Irish Stock Exchange. Other companies in the medium-size top 10 were Morgan McKinley, […]
