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The Institute of Advertising Practitioners Ireland, (IAPI) has announced the signing of three new agency members – Atomic, iProspect and Focus Advertising, run by Darragh Cafferky (pictured). They join IAPI’s newest agency members Acorn, Boys and Girls, Bloom, ICAN, Lucidity Digital and Persuasion Republic, which enrolled as members last year. The new additions bring IAPI’s […]

Mediaworks has appointed Labouré O’Reilly as client manager. She joins the agency from Carat where she gained extensive experience working with various clients, including Bank of Ireland. Her clients at Mediaworks include Liberty Insurance and Pandora. She graduated from DIT in 2009 with an MSc in advertising, having already gained a BSc in business and […]

Dentsu’s Carat has won Bord Gáis Eireann (BGE) with responsibility for media planning and buying for Bord Gáis Networks (BGN) and Irish Water brands. As it was a semi-state tender, it was open to all media agencies. Mindshare was the incumbent on BGN, while Carat handled Irish Water. The review was eventually shortlisted to two, […]

Cawley NeaTBWA has won the Bank of Ireland creative account following a review which involved DDFH&B and Wieden + Kennedy London. The review was sparked by Irish International resigning the business (see Marketing.ie February issue) after 15 years. Like Irish International, Cawley NeaTBWA, run by Deirdre Waldron (above), is part of Omnicom. The agency handled […]

OMD has lost the £600 million global media planning and buying business for Vodafone, which is set to move to either WPP’s Group M or Dentsu’s Aegis network agencies Carat and Vizeum. Omnicom’s OMD has not made it through to the final stages of the review. OMD has worked for Vodafone for 17 years, apart […]

DIY retailer Woodie’s has appointed Rothco to develop a new media campaign following a three-way pitch with Ogilvy and McCannBlue. The DIY retailer has a new brand identity, including a new logo developed by Principles Marketing design consultants. The refresh is supported by marketing activity which includes TV, radio, print and in-store display. To convey […]

Kerry Foods is re-launching its Denny meats brand with a nationwide marketing campaign. The re-launch continues to build on the Taste of Home platform and will include investment in a new TV ad, a heavyweight outdoor and proximity media campaign, public relations activity, a digital campaign and a media spend, all of which amounts to […]

Dentsu’s Carat has been retained to handle the media planning and buying for FBD and NoNonsense.ie insurance brands as well as adding digital work, following a review. FBD’s digital work was previously with MediaCom. ZenithOptimedia was also involved in the pitch process. FBD creative is handled by Publicis. Carat has handled the FBD group for […]

Acorn’s international strategic director Estelle Gorby has been voted the inaugural winner of the Doyenne award launched by IAPI to find the ‘women of tomorrow’ who are making a difference and who have the potential to become an industry leader in the future. The winner was chosen by an industry panel and selected from a shortlist […]

A shortlist has been announced for the first Doyenne award to show outstanding talent shown by a woman in Irish advertising. The  seven candidates are Catriona Campbell, strategic account director at The Social House; Nicola Gillen, client director, MediaVest; Estelle Gorby, international strategic director, Acorn; Leah O’Donoghue, account director, Cawley NeaTBWA; Jill Robinson, head of […]

Core Media has emerged as the best workplace in Ireland for medium-sized organisations/companies in the Great Place to Work 2014 listings. Last year, Core came third in the medium (101 to 300 employees) category and group boss Alan Cox was voted most trusted business leader. The criteria for the best places to work includes employee […]