Ireland’s newest health insurer GloHealth has launched in the Irish market with an advertising campaign which includes outdoor, press, digital and radio. Created by Image Now, the ads aim to communicate what GloHealth is said to be all about, namely good value health insurance tailored to personal needs. GloHealth is simplifying insurance plans for consumers […]
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Aegis sold to Dentsu for £3.2bn
Japanese agency Dentsu has bought Aegis for a reported £3.2 billion as it tries to expand its interests outside its home market. The sale comes after years of speculation concerning French financier Vincent Billore, the largest shareholder in both Aegis and Havas. The fee is 20 times full year 2012 projected price earnings, compared to […]
Londis to check out four agencies
Londis has invited four agencies to pitch for its creative account. Marketing.ie has learned that the independent grocery chain’s marketing manager Ruth Norton is to see presentations from Cawley NeaTBWA, Javelin, Language and the incumbent, DDFH&B-JWT, in the coming weeks. A decision is expected some time in July. Londis recently renewed its sponsorship of TV3’s […]
Torr joins Adfx judges
Gordon Torr, managing director, CDM London, is the final judge for Adfx 2012 organised by the Institute of Advertising Practitioners in Ireland (IAPI). He is the former chair of the JWT worldwide creative council and global creative director on Nestle, Kellogg, Vodafone and De Beers. He has two decades of consumer advertising experience from his work […]
Sorrell to seek approval for €16m salary package
WPP boss Sir Martin Sorrell is expected to press for a €16 million pay package at the group’s annual general meeting in Dublin’s Convention Centre tomorrow. If Sorrell succeeds, it may cause some disquiet in the FTSE 100. Sorrell, 67, has expressed surprise at the notion that shareholders would oppose his latest remuneration demands. He […]
McBride most honoured student
Copywriter Robert McBride has been named as this year’s winner of the IAPI One to Watch award. The honour is an annual award to recognise the achievement of excellent professional standards, creativity and innovation in marketing communications by a graduate student of the IAPI/DIT advertising and digital communication postgraduate programme. The course is now in […]
McCanns adds Bord Bia initiative
McCann Erickson has reported a number of new account gains. The wins for the agency run by Orlaith Blaney include a strategic and communications campaign for Bord Bia. The initiative will see McCanns working with design agency BFK in developing a new global brand identity for sustainable food. McCanns has also added the St Vincent […]
Rothco to present Tiger work
Rothco director Richard Carr is in Thailand today in preparation for a presentation of Tiger beer work to Asia Pacific Breweries (APB) global conference in Bangkok tomorrow. The Dublin agency was confirmed as Tiger’s global creative agency following a three-way contest with JWT Singapore and London agency Exposure. Seven agencies originally presented proposals to Singapore-based […]
Irish creatives win Best Yet
Neil Saul from Publicis and Cian Tormey, Rothco won the Best Yet 2012 creative competition in Oslo. The team qualified for a place at this year’s event after coming second in The Irish Times and ICAD-sponsored Best Yet young Irish creative team of the year in March. The client brief in Oslo was to drive […]
Blaney to talk on personal branding
McCann Erickson Dublin chief executive Orlaith Blaney will address the topic ‘What’s your personal brand?’ at a Women’s Executive Network (WXN) workshop later this month. WXN’s mission is to “inspire smart women to lead”. Blaney will explain how the personal brand is an important weapon in anyone’s career arsenal. Blaney says: “Your vision of yourself […]
Enright to return to Mindshare
Paul Enright is leaving Vizeum after five years to return to Mindshare to work on the Unilever account. He joins the agency as planning director Mark James moves to Carat as strategic director in place of Peter McPartlin, now the chief executive of Today FM. Enright’s main client at Vizeum was Johnson & Johnson (J&J). […]
MediaCom wins €5m Coca-Cola
WPP-owned MediaCom has been appointed by Coca-Cola Ireland to handle its brand portfolio, including the iconic flagship Coke brand. The business is said to be worth about €5 million a year and was previously handled by Interpublic’s UM. The win was secured following a three-way contest with Starcom and Vizeum. Coca-Cola brands include Coke Zero, […]
Meteor moves to Rothco
Mobile phone company Meteor has appointed Rothco to handle its creative advertising. The Eircom-owned operator also asked Boys and Girls, Ogilvy and the incumbent, Publicis, to pitch but soon narrowed the review down to three agencies. Up to now, Meteor has used offbeat and sometimes zany ads to target youths. The Meteor review follows the […]
