Mark Delany has joined Mediaworks as client director. An experienced planner, Delany was previously an account director at Aegis-owned Vizeum. His accounts portfolio included eMobile, Eircom consumer and PhoneWatch. He started his media career with MediaVest, having graduated with a diploma in advertising from DIT. Among the accounts he will work on at Mediaworks are […]
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GroupM sees one per cent growth
Ireland’s advertising industry will see a one per cent growth rate in 2014, WPP’s GroupM says in its forecast publication, This Year, Next Year. While the growth is modest, it is in contrast with the downward trend over the past five years. GroupM says the growth will bring the Irish advertising market back to €735 […]
Cawley NeaTBWA starts year with Electric Ireland win
Cawley NeaTBWA has begun the New Year on a positive note by winning all three strands in the Electric Ireland review. The Rathmimes agency run by Deirdre Waldron was defending its below the line and digital strands. Irish International, which is also an Omnicom agency, handled above the line creative work up to now. It […]
CKSK adds Coors Light
CKSK has been appointed as the lead through the line creative agency on the Coors Light brand in Ireland. Brewed under licence by Heineken Ireland, Coors Light is the number four lager brand nationally and has grown share consistently since its launch here in 1998. CKSK will be responsible for all creative output on the […]
Mediaworks wins Irish Life
Mediaworks has been appointed by Irish Life to handle its media buying and planning following a four-way pitch. Also in the running for the account were OMD, Vizeum and the incumbent, Mindshare. Irish Life marketing director Brendan McEvoy and head of communications Karl Symes overlooked the process. Brian Sparks of Agency Assessments and Accenture managed […]
Murray joins Ogilvy Ireland
Keith Murray has joined Ogilvy Ireland as client services director. The move reunites Murray with Martin Larkin. Both had worked together at Leo Burnett, Murray as managing director and Larkin as the agency’s executive chairman. Murray took over from Shane McGonigle but was only in charge of Leo Burnett for four months when it went […]
Kelly joins Irish International
Una Kelly has joined Irish International as project manager to work on account planning teams handling Diageo and UPC business. She joins the Sandymount-based agency from The Irish Times where she held an agency liaison role. Prior to that she was an account director at First Advertising, Brian Wallace Advertising and Campaign. She is marketing […]
Toyota captures rugby's emotions
Toyota Ireland has launched a new video for its Hilux vehicle on YouTube. The ad reflects the mood of the nation minutes before and after the closing moments of the Ireland-New Zealand Guinness Autumn Series final game at the Aviva Stadium at the weekend. Edited in house by Javelin, the ad is on the Japanese […]
Cawley NeaTBWA wins Green Isle
Green Isle frozen foods has appointed Cawley NeaTBWA as its creative agency following a competition. It is understood Atomic, DDFH&B and Irish International, which has handled award-winning campaigns for Donegal Catch, also pitched. A Green Isle campaign, entitled Beat the Mealtime Brain Freeze, was recently devised by the new agency. The review was overseen by […]
Coremo raises almost €7k
Core Media’s idea to raise money for Movember by becoming the first office building to grow a moustache that gets bigger the more online donations are made has raised €6,725 so far. Core partnered with client Procter & Gamble and its Gillette brand to raise funds for men’s health awareness during the month of November. […]
O'Mahony promoted at MediaVest
Jennifer O’Mahony has been appointed senior client manager at MediaVest. With a number of years of digital media experience working in OMD, she joined MediaVest this year. O’Mahony has a broad range of expertise having worked with clients such as Warner Brothers, Sony PlayStation, IBTS, Calor Gas and HP. A commerce graduate from UCD, she […]
Clients to discuss adfx
As a sequel to the advertising effectiveness talk given by The Long and the Short Of It author Les Binet of Adam & Eve DDB in Dublin recently, the Institute of Advertising Practitioners in Ireland (IAPI) will host a breakfast talk giving two clients’ eye views. Tom Kinsella (above), group marketing director, AIB and Melissa […]
Irish Life sees media agencies
Four agencies are presenting for the Irish Life media account this week. Along with the incumbent Mindshare, the other agencies in contention are Mediaworks, OMD and Vizeum. Irish Life marketing director Brendan McEvoy and head of communications Karl Symes are overlooking the process. The company was acquired by the owner of Canada Life last year […]
