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Londis has launched a new campaign. The independent retail group is said to be investing over €1 million in the campaign over the next year, which includes TV, digital and in-store promotion. The through-the-line campaign, which highlights what makes Londis different to other stores, starts with a 40-second TV ad. The ads emphasise the brand’s […]

KBC Bank has invited five agencies to make creative presentations. The bank’s head of brand and marketing Aidan Power (pictured), who joined the company from EBS Building Society last year and is the new president of the Association of Advertisers in Ireland (AAI), has lined up three Dublin agencies – Boys and Girls, Chemistry and […]

McCann Dublin and Blue Cube have merged to form a new agency operating under the name McCannBlue. From July 15, the new agency will be based in Grand Canal Dock. In a statement announcing the move, it was said “McCannBlue is not a digital agency. Nor an agency with digital capability. But a creative agency for […]

Former Young’s boss Sean O’Meara is to replace Ed McCumiskey as board chairman of the Advertising Standards Authority of Ireland (ASAI) at the start of July. O’Meara joined Youngs in 1986 as an account director and served on the board. Four years later, he became managing director. In 1994, he was made CEO and chairman […]

Ogilvy Dublin’s work for the ISPCC has again been rewarded with a bronze Lion at the Cannes Advertising Festival, the first time an Irish agency has won back to-back Lions.  The radio ad for ‘Stupid Little Bitch’ was created by Ogilvy’s Des Kavanagh and Laurence O’Byrne. Last year, the ISPCC’s TV ad, ‘I Can’t Wait’, […]

Gary Brown is to take over from agency veteran Pat Donnelly as chairman of Target McConnells. Donnelly is selling his interest in the agency to pursue other business interests. Brown and Target McConnells managing director Geoff McGrath worked together at Target Marketing for several years, during which time the agency built a vibrant business and […]

Actress and author Amy Huberman is the new face of Newbridge Silverware. The wife of rugby star Brian O’Driscoll features in a new TV, cinema, print, radio and digital campaign created by DDFH&B, with media by Mindshare. Up to now, Newbridge advertising was handled in-house, with images of screen legends Grace Kelly, Greta Garbo and […]

McCann Dublin has been appointed to handle the Safefgood childhood overweight and obesity campaign on the island of Ireland. The campaign is due for launch in late September. The brief requirements says that obesity prevention is an international public health priority and there is growing evidence of the impact of overweight and obesity on short-term and […]

Ad agency Chemistry wants to appoint an account manager. Managing director Ray Sheerin says the successful candidate should be educated to third level degree stage, will have at least five years agency experience, with a good mix of disciplines across a range of sectors. Ideally he/she will have a great track record of delivering effective […]

The National Consumer Agency (NCA) has switched its media buying from OMD to MediaVest after a formal tender process. The body, whose purpose is to defend consumer interests in Ireland, traces its origins to the launch of the Consumer Strategy Group (CSG) nine years ago. The CSG presented its report, Making Consumers Count, to the […]

Aegis-owned Carat has won the Health Service Executive (HSE) media buying and planning following a three-way competition with Group M’s Mindshare and the incumbent, Core Media’s MediaVest. The HSE is Ireland’s publicly-funded body responsible for the provision of universal health and personal social services. The executive was established by the Health Act 2004 and officially […]