Superquinn has appointed Boys and Girls to handle its creative account after a protracted review which included up to six agencies, including Cawley NeaTBWA and the incumbent, Rothco, which handled a rebranding project last year. Boys and Girls will work to Superquinn marketing director Fiona Sweeney. The IDA has contacted agencies and invited them to […]
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Thoughtless boys help John West
John West has launched its first advertising campaign in Ireland in over ten years with new work by Boys and Girls. ‘Brainfood’ highlights the nutritional values of Omega 3 for mental development, cognition and concentration using outdoor, press, radio and online ideas. The outdoor and press treatments show two five-year-old boys getting into spots of […]
Odgers to leave Chemistry
Carolyn Odgers has quit as strategic director of Chemistry as she intends to pursue other interests. Odgers, who is vice president of IAPI, told Marketing.ie that she is taking a break from advertising after spending over 30 years in the business and intends to consider other options. She joined Chemistry almost five years ago from […]
Channel 4 to show abortion advice ad
Channel 4 will launch Britain’s first TV commercial providing advice on abortion services when a month-long campaign, with the slogan, ‘Are you late?’, gets underway at 10.10pm next Monday. Marie Stopes International (MSI) says the ad will be “clear, non-judgmental information” on unplanned pregnancies and abortion services. While Channel 4 viewers in England, Scotland and […]
British adman helps launch Adfx
Rory Sutherland, vice chairman, Ogilvy London and president of the Institute of Advertising Practitioners (IPA), talking at a seminar in the National Gallery at which the ninth IAPI Adfx awards were launched by IAPI vice president, Carolyn Odgers of Chemistry. Sutherland spoke about behavioural economics and advertising. Adfx was introduced by IAPI in 1996. The […]
Ogilvy to host worldwide creative event
Colgate Total Floss by Prolam Y&R in Santiago, Chile, one of the latest campaigns on ihaveanidea.org The Ogilvy Group is to host Portfolio Night 8, the global advertising portfolio review event, as it comes to Dublin for the first time next week. Devised by the Toronto-based ihaveanidea.org advertising archive, the event will see top agency […]
Decision soon on Eircom-Meteor
Popstar twins Jedward with Debbie Byrne, marketing director, Eircom, at a photocall A decision is expected to be made within the next week on which media agency is to be awarded the lucrative combined Eircom-Meteor account. The telco is planning to appoint a single agency to the business, which is currently shared between WPP’s Mindshare […]
Javelin wins Zurich creative
Zurich, the worldwide financial services group which formerly traded in Ireland as Eagle Star insurance, has appointed Javelin to handle its creative advertising account following a three-way pitch with new agency Boys and Girls and the advertiser’s incumbent, Cawley NeaTBWA. Publicis is the global agency for Zurich but as Publicis QMP in Dublin handles FBD […]
DDFH&B in line to buy McConnellsintegrated
DDFH&B group boss Jim Donnelly may become the new owner of McConnellsintegrated DDFH&B is expected to buy McConnellsintegrated for an undisclosed sum in a bid to avoid a possible collapse of the business first set up by the McConnell family in 1916. Industry sources indicate that DDFH&B-JWT, run by executive chairman Jim Donnelly, may acquire […]
Mindshare wins VHI as creative stays put at Publicis QMP
Mindshare has been appointed by VHI Healthcare to handle its media buying and planning after a contest with Initiative and the incumbent, Mediavest, part of the Publicis group. Sister agency QMP Publicis has held on to the creative account after VHI saw presentations from DDFH&B-JWT and McCann Erickson. The decision by the VHI marketing team, […]
New Dairy Milk ad premieres on TV3
The fifth and latest in the current series of Cadbury Dairy Milk TV commercials which began with Gorilla debuts on TV3 at 7.45pm tonight. Called Chocolate Charmer, the 60-second spot is somewhat reminiscent of Roald Dahl’s children’s fairytale Willy Wonka as it shows how Dairy Milk bars magically come about. Towers of chocolate and milk are created […]
Beckham in new Adidas ad
AC Milan and England footballer David Beckham teams up with various celebrities for a new campaign for Adidas Originals. The former Manchester United midfielder joins Snoop Dogg, Whitney Port, N’Dubz, Noel Gallagher and Agyness Deyn to spread the message ‘Street Where Originality Lives’. Evolving from 2009’s ‘House Party’ and soundtracked to the Pilooski remix of […]
Sparks to talk about agency briefs
Brian Sparks from Agency Assessments International will provide a morning workshop organised by the Association of Advertisers in Ireland (AAI) in Space@ Rothco next month. Sparks will talk about the importance of a clear brief as part of the agency management process. Creative evaluation and guidelines for agency motivation will be discussed. Sparks has extensive […]
