Gavin O’Doherty has resigned as managing director of Initiative Media just weeks after taking over from Chris Rayner. O’Doherty was marketing director at Coca-Cola and is no stranger to adland having worked in client service as a board director at Publicis QMP. His background also includes marketing roles at Nestle Ireland’s confectionery division, including product […]
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Moore to speak about creativity
In the second of its Energiser series of industry talks, IAPI will host a breakfast session with Leo Moore, planning director, Irish International, in its offices at 8am on Wednesday, May 18. Moore will address the subject of ‘What is the role of the creative brief in the new world of marketing communications?’. Moore was […]
Wrong royal title in Failte Ireland ads
Fáilte Ireland has admitted it used “the wrong tapes” for radio ads to promote this month’s State visit by British monarch Queen Elizabeth II. The ads that went to air accidentally downgraded the Queen to princess by referring to her as “Her Royal Highness (HRH)” instead of “Her Majesty (HM)”, The Irish Times reports. The […]
Carat retains UPC
Home entertainment and communications provider UPC is to keep its media buying with Carat Ireland for the next three years, the company’s marketing director Rhona Bradshaw has confirmed. The decision follows a protracted review which also involved three other agencies – Initiative Media, Mindshare and Starcom. Ciaran Cunningham, chief executive, Cara Ireland, said the agency […]
Taylor signs up for Lucozade
Ireland’s three times world amateur boxing champion Katie Taylor is the new face of Lucozade Sport. Taylor features alongside Brit award winner Tinie Tempah and Blink 182 drummer, Travis Barker. The trio perform a remix of Tinie’s ‘Simply Unstoppable’ to launch Lucozade’s Yes campaign. Filmed in Los Angeles, the ad was directed by Jake Nava, […]
Talent night returns to Ogilvy
Ogilvy will host Portfolio Night 9 on May 26. The event allows young creatives meet with agency creative directors for advice, networking and job openings. Ogilvy Ireland chief executive JP Donnelly leads the way with Judy O’Broin, Young Euro RSCG, Martin Cowman, Cawley NeaTBWA and Marty Wright, Gospel TM. For a video about the event, […]
Make-a-Wish first on NNI list
Ogilvy’s Make-a-Wish ‘Josh’ has been named the winner of the NNI Press Ad of the Month award for January. Devised by a team comprising creative director Colin Nimick and copywriter/art director Laurence O’Byrne, the ad’s typography was by Andy Breese and MEC handled the media. The winner was selected by judges Shireen McDonagh of Kick […]
Rothco wins Heineken account
Heineken has appointed Rothco as its lead creative agency after many years with McCann Erickson. The move follows a new international Heineken campaign called Brief Encounter which Rothco developed locally using the Dutch lager’s new global tagline Open Your World. The TV ad was premiered online on Facebook. The commercial was shot by Stink Film’s […]
WPP to return to UK
WPP may move its group operation back to the UK after tax changes by the British government in yesterday’s Budget. Chancellor George Osborne said they were “open to business” and would adopt a competitive tax regime with reforms on foreign companies and a 5.7 per cent rate on overseas financing income by 2014. Sir Martin […]
Irish planner for UK think tank
Dr Kenneth McKenzie, strategic planner at Motiveworks, part of Owens DDB, has been asked by the UK Institute of Practitioners in Advertising to become a member of its behavioural economics think tank. The think tank, led by Rory Sutherland, is a response to the demand within the advertising industry and from clients to use a […]
O'Doherty takes Initiative job
Coca-Cola’s marketing director Gavin O’Doherty is to become managing director of Initiative Media in place of Chris Rayner. O’Doherty is no stranger to adland having worked in client service as a board director at Publicis QMP. His background also includes a number of marketing roles at Nestle Ireland’s confectionery division, including product group manager responsible […]
Genesis to conduct IAPI review
The Genesis marketing agency run by former Dimension directors Gary Joyce and Roddy Rowan has been appointed by the Institute of Advertising Practitioners of Ireland (IAPI) to carry out a review. Joyce is a well known marketing consultant and is a former advisor to Fine Gael and non-executive chairman of ACC Bank. In 1994, Joyce, […]
Publicis acquires The Hive
Publicis QMP managing director Padraig Burns has announced that The Hive creative agency is to be integrated into Publicis QMP with immediate effect. The Hive was founded by Jimmy Murphy, who has worked in advertising for over 25 years with a number of top agencies, including Cawley NeaTBWA and Arks. Murphy is the current chairman […]
